COM420 Mod 8 PP Opt 1 Doc
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Colorado State University, Global Campus *
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420
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Communications
Date
Jan 9, 2024
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doc
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8
Uploaded by BrigadierReindeer5494
1
COM420 Module 8 Portfolio Project Option #1
Callen E Lowe
Colorado State University – Global Campus
COM420-1
DaKysha Moore
October 8, 2023
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COM420 Module 8 Portfolio Project Option #1 – Market Research
Introduction
As a corporate level staff accountant for one of the largest waste management corporations in the United States, utilizing a daily planner/agenda is a must for me in order to stay priority driven and task oriented. The survey issued was an attempt to gauge just how important agendas were to others and if there was discernable data that could be recovered about agenda usage. The survey distributed set out to seek if there were correlations in age range, demographic, business versus personal, amongst many other topics of discussion that will later be discussed within the project.
Main Topics
The main goal or topic of the survey distributed was to determine if the takers primarily viewed the planners/agendas as organizational tools or if they merely used them out of necessity.
Along with that the enjoyment level of sticking to their guns (so to speak) around the agendas was also measured, along with business versus personal, age range, whether the taker utilized traditional pen/paper or if a digital agenda was utilized, and lastly whether or not the participant used multiple planners or mainly used one designated “main” agenda.
The target population for the survey was anyone who owns or utilizes an agenda for either personal use, business use, or a mixture of the two. This demographic seemed to fit the mold of the age range of early twenties all the way into the forties. The survey utilized many key questions in order to capture the data including the Likert-Scale ratings, strong yes or no questions, as well as, short-answer format questions in order to get an honest unbiased set of data
which is recommended to us by Harris (2019). Along with that, the survey concluded with
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questions regarding traditional pen and paper agenda use versus digital and lastly would the participant recommend utilizing an agenda to make life easier to friends/family.
Method
Nussbaumer-Knaflic (2015) teaches us that utilizing pre-attentive attributes such as position, color, size, so on and so forth, to obtain context for the survey aligns with how well the survey stands out amongst a very crowded space and should be touched on early and often to really drive home the effect. In order to adhere to this, the survey distributed utilized certain criteria questions up front at the beginning, such as age, gender, demographic of location, whether the participant owned an agenda, and if they did, what purpose that agenda fulfilled.
In order to “sample” the survey, the method of distribution channel was via email along with social media. At the start, the survey link was emailed to the entirety of the class in COM420 and then in order to gain a bit more traction, a select few friends via social media messenger (Facebook). Out of the roughly forty or so tasked with the survey, the response pool was limited to five. Reflecting back on the sampling method utilized, this was falter as it should have been distributed to a much greater audience to warrant a higher response. The thought of incentivizing the survey had crossed my mind as I have seen it used previously but ultimately decided against it as the data, I did receive from the five participants was just enough to complete
the projects ahead of me.
Much like Trochim (2021) discusses, there were challenges whilst dissecting my limited data pool due to the low response rate received. It was surprisingly difficult to quantify the opinions into a well thought out communication piece for the results. Referring back to Nussbaumer-Knaflic (2015) the use of visuals can help optimize data and create and easier to read/understand platform to discuss the data in a detailed “eye-catching” manner.
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Key Findings
Ultimately, the data collected via the distributed email survey, resulted in a 100% of participants do in fact utilize an agenda/planner. All five of the participants were also female ranging in age from twenty-eight to forty-two years of age. Of the five participants two were utilized for personal use, two were strictly utilized for work tasks, and one participant utilized their planner for both work and personal (like myself). The demographics utilized for the survey were as follows to arrive to those data sets (along with visuals):
This provided ample data to perform a “T-Test” to break down the results of the survey, along with a single factor ANOVA test. In order to achieve both of these analytical tools I utilized Microsoft Excel add-ins and the appropriate formulas discussed previously throughout the course. With the tests performed, I was able to discern the following results for descriptive statistics, inferential statistics, along with tendencies:
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Leading into the graphs, which included a column graph to visually display the age range of the participants:
A bar graph displaying a scale of one to five on whethere the participant would recommend agenda/planner use to a friend/family member to make their life easier:
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And lastly, a pie chart to visually stimulate whether the agenda was utilized for work, personal, or both (resulting in 60% work and 40% personal split):
These are merely three choices of visual aids that were utilized, however, there are an infinite number of possibilities to visually stimulate the data received in order to make the results
easier to read/understand. With this data, it was easily determined from the survey distributed that according to the data, females from the age of twenty-five to forty-five, who are employed, find it enjoyable to utilize an agenda, do so mainly for work, would recommend utilizing an agenda/planner to make life easier and to keep track of tasks in a more efficient manner, and much prefer traditional pen/paper to digital options.
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Conclusion
In conclusion, the survey distributed inquired around the use of agendas/planners, the age
range, gender, location, as well as, a few one to five rating scale questions regarding enjoyment in order to receive data that was dissectible. Of the forty or so within the email channel of distribution, only five participants completed the survey, however, the results were still able to be utilized in order to determine certain factors discussed throughout the project. References
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Harris, M. (2019) Types of Survey Questions
https://shorturl.at/xALSU
Nusserbaumer-Knaflic, C. N. (2015). Storytelling with data. Wiley. ISBN-13:978-1119002253
Trochim, W. (2021) Qualitative Data
https://shorturl.at/kFJZ2