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Columbus State Community College *
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Communications
Date
Apr 3, 2024
Type
docx
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Uploaded by BarristerRainOstrich26
1.
What specific images have you chosen? Are they ads? billboards? movie posters? something else?
I have selected the images from Marcella NYC direct mail ads (Angela H. wearing a similar black dress and shoes) and The Wall Street Journal Magazine Fall 2023 Women's Fashion Issue 146 (Jennifer Anniston wearing a black dress and black shoes).
2. Where did you find these images (what specific online site, or what print publication)? Don't just say "Google Images"--give the specific site.
The first image came from Marcella NYC Direct Mail Ads, while the other came from an original print of The Wall Street Journal Magazine's Fall 2023 Women's Fashion Issue 146.
https://wsjshop.com/products/jennifer-aniston-wsj-magazine-september-2023
3. Do these images actually portray people in some way--in the images presented and/or in the wording that accompanies the images?
The women in both pictures have idealized body types. In the WSJ photo of Jennifer Aniston, the actress is seen balancing herself as she adjusts her pricey black Saint Laurent by Anthony Vaccarello shoes, which retail for more than $1,000 a pair. She also raises her left arm and shows off her legs through the high slit of her black Rick Owens dress, which costs roughly $2,500. The caption reads "Balancing Act," which highlights Aniston's dual roles as an actor and producer. The magazine wants you to concentrate on her outfit choices, which highlight her legs
and give the impression that she is in good shape for her age. In the second picture, a thin white
woman by the name of Angela H. is seen standing on a street corner with a brick structure in the background. She is carrying a clutch bag in her left hand and is sporting $188 worth of
sandals in addition to a $98, black Kathleen dress from Marcella NYC. She tells others she will order from the website again because of the quality and the speedy shipping they provide, which encourages people to buy from Marcella. The clothes in both images are advertised as fitting only a specific weight class in the US. This might not be appropriate for the majority of American women. As a result, it objectifies women who present an unattainable standard of beauty.
4. Do these images have something in common (e.g., they're both ads for a similar kind of product; they promote a similar kind of message, etc.)? Explain the commonality you see in your images.
Both wearing similar dress styles and shoes. I have chosen an identical fashion style that appeals
exclusively to a particular weight bias. According to how the media defines what is appealing in fashion, being extremely thin is a must for looking good, and those who don't meet this requirement must cope with stigmatization. The common message is that you have to be a size 0 or 2 to be able to be considered “looking good.”
5. Which lens video(s) do you think you'll use to analyze these images?
I will use Killing Us Softly 4 by Jean Kilbourne to analyze these images.
6. Off the top of your head, name at least one idea from one of the lens videos that you think applies to these images--and briefly explain how that idea applies. Be specific about which lens video you're referring to! (For example, maybe you've found movie posters that illustrate Katz's ideas about the normalization of violence in contemporary media.)
A similar concept is illustrated in Jean Kilbourne's Killing Us Softly 4 when ads featuring women in the $250 billion advertising industry demonstrate that the way women look is the most important factor. It implies the idea that women should be little in stature, wealthy, successful,
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and able to wear small clothing without any obvious fats, scars, or imperfections. Something that disqualifies you from all of these expectations is having a flaw. An actress's body part was highlighted in one area. The concept of promoting models who are slimmer without acknowledging that there may be problems to reaching that shape, such as an eating disorder or excessive spending on personal trainers and procedures to be deemed "perfect."
6. Overall, why have you chosen these particular images to focus on?
I chose these specific photos because they both feature Caucasian, petite women who are portrayed in the media as attractive due to their expensive outfits and distinctive looks that are only appropriate for those who are thin. I'm curious why it's necessary to display certain body parts to market a dress or pair of shoes, as well as how these unrealistic standards harm the minds of younger generations by objectifying and sexualizing women.