Kotter’s Steps One Through Four

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Southern New Hampshire University *

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Communications

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Apr 3, 2024

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Kotter’s Steps One Through Four OL 663 – Leading Change Lisa Bogner 3/10/2024

Step One: Create a sense of urgency • Identify Potential Threats • Start Honest Discussions • Request Support

Step Two: Put together the guiding team • Identify Leaders • Lead Change

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Step Three: Develop the change vision and strategy • How will the future be different from the past?

Step Four: Communicate for understanding and buy-in • Address peoples concerns • Lead by Example

Lead a Change Effort • Do your research • Get the right people involved • Get Buy-in

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Kotter’s First Four Steps of Change Effort Strengths • Structured Approach • Focus on Leadership • Broad Applicability Weaknesses • Too Linear • Limited Flexibility • Top-Down approach

Work Cited • Home . MindTools. (n.d.-b). https://www.mindtools.com/a8nu5v5/kotters-8-step- change-model • What is John Kotter’s 8-step change model?: Pros & Cons . OCM Solution. (2023, November 16). https://www.ocmsolution.com/john-kotter-change-model/ • Kotter, J. (2017). Our iceberg is melting . Macmillan.

Kotter’s Steps One Through Four

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