Lesson 2 Progress Check_ LDR-953S Principles of Strategic Communication 02 pass
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School
University of Nevada, Reno *
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Course
LDR
Subject
Communications
Date
Apr 3, 2024
Type
Pages
5
Uploaded by HighnessDangerPanther9934
Lesson 2 Progress Check Due No due date
Points 100
Questions 10
Time Limit 15 Minutes
Allowed Attempts Unlimited
Instructions
Attempt History
Attempt
Time
Score
KEPT
Attempt 2 (https://canvas.asu.edu/courses/153407/quizzes/1153659/history?
version=2)
5
minutes
80 out of
100
LATEST
Attempt 2 (https://canvas.asu.edu/courses/153407/quizzes/1153659/history?
version=2)
5
minutes
80 out of
100
Attempt 1 (https://canvas.asu.edu/courses/153407/quizzes/1153659/history?
version=1)
8
minutes
60 out of
100
Correct answers are hidden.
Score for this attempt: 80 out of 100
Submitted Mar 25 at 4:59pm
This attempt took 5 minutes.
Question 1
10 / 10 pts
This quiz checks your understanding of lesson concepts.
This is a timed assessment.
You are allowed multiple attempts.
Minimum passing score is 80%.
Take the Quiz Again
(https://canvas.asu.edu/courses/153407/quizzes/1153659/take?user_id=795046)
In general, the Department of the Air Force views social media sites positively and respects your rights
as Americans to use them to express yourself. However, by the nature of your profession, you are
You can violate OPSEC if it’s the best way to communicate the information.
Military conduct is not required on social media sites.
You are personally responsible for what you say and post on social networking services and any other medium.
Consider increasing your posting views by being as humorous as possible.
This answer is correct.
Question 2
10 / 10 pts
censor; companies
destroy; walled gardens
censor; governments
control; governments
This answer is correct.
Question 3
10 / 10 pts
Referent Power and Expert Power
Trust and Understanding
Trust and Understanding
Network and Communication
This answer is correct.
always on the record and must represent Air Force core values. According to The Air Force Social Media
Guide
, which of the following should Department of the Air Force members remember when
communicating online via social media?
In the reading Writing on the Wall: Social Media – The First Two Thousand Years
, Tom Standage states:
“Centralization grants enormous power to the owners of social platforms, giving them the ability to
suspend or delete users’ accounts and ______ information if they choose to do so - or are compelled to
do so by _________”
In the article “Virtual Influence: Leveraging Social Media as a Leadership Tool,” Major Fajardo suggests
that “Social media can facilitate and enable communicating and extending influence if done correctly.”
Major Fajardo believes social networking can exponentially enhance which two principles of the mission
command philosophy?
Question 4
10 / 10 pts
Share it more than once.
Collect as you go.
Create a schedule.
Create a monthly calendar.
This answer is correct.
IncorrectQuestion 5
0 / 10 pts
Joking about the competition.
Presenting serious information and facts.
Collect as you go.
Poking fun at yourself.
This answer is incorrect. Please review Lesson 2, Objective 2.
Question 6
10 / 10 pts
Collect as you go.
Create a schedule.
Share it more than once.
Create a monthly calendar.
This answer is correct.
“You waste time on social media by having to reopen your social media tools or log into the accounts
again. Keep in mind that every task has a cluster of other related tasks that require time.” The preceding
statements support which of the three techniques mentioned by Neil Patel?
In the reading by Ritika Puri: “According to a 2013 study by Forrester Research, 85% of consumers still
don’t trust brands online. That may be because, as consumers, we're used to (and sick of) phony
marketing ploys, over-hyped advertising, and being inundated with promotional messages. Consumers
trust brands that are real.” Which method does Ms. Puri suggest to “expose the human side of a
corporation”?
Which of the following is not one of the three techniques that Neil Pate describes to double your social
media content with half the effort?
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Question 7
10 / 10 pts
"ROI"
“singles”
"bounce rate"
"social network metrics"
This answer is correct.
IncorrectQuestion 8
0 / 10 pts
analysis
time
understanding
money
This answer is incorrect. Please review Lesson 2, Objective 3.
Question 9
10 / 10 pts
Engagers
Influencers
Lurkers
Linkers
This answer is correct.
Question 10
10 / 10 pts
Sarah Dawley states that the term __________ refers to the percentage of page visitors who leave your
website after viewing one page.
In the reading by Lon Safko he states: “Manage your expectations and the expectations of upper
management. While social media is an amazing set of technologies, they still take_______________.”
In the reading “The Social Media Analytics Compass: What and How to Measure,” Ian Cleary states that
in an audience you will typically have three types of following. Which of the following is *not* discussed
as one of the three types of followers?
reputation management
media building
message control
competition
This answer is correct.
Quiz Score: 80 out of 100
Lon Safko refers to Google Analytics, Alexa, Spyfu, and Google universal search as some of the tools
that are used for ________________ and what he calls Cyber Surveillance.