Lesson 2 Progress Check_ LDR-953S Principles of Strategic Communication 01
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University of Nevada, Reno *
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Course
LDR
Subject
Communications
Date
Apr 3, 2024
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5
Uploaded by HighnessDangerPanther9934
Lesson 2 Progress Check Due No due date
Points 100
Questions 10
Time Limit 15 Minutes
Allowed Attempts Unlimited
Instructions
Attempt History
Attempt
Time
Score
LATEST
Attempt 1 (https://canvas.asu.edu/courses/153407/quizzes/1153659/history?
version=1)
8
minutes
60 out of
100
Correct answers are hidden.
Score for this attempt: 60 out of 100
Submitted Mar 25 at 4:50pm
This attempt took 8 minutes.
Question 1
10 / 10 pts
conform and synchronize
This quiz checks your understanding of lesson concepts.
This is a timed assessment.
You are allowed multiple attempts.
Minimum passing score is 80%.
Take the Quiz Again
(https://canvas.asu.edu/courses/153407/quizzes/1153659/take?user_id=795046)
In the reading Writing on the Wall: Social Media – The First Two Thousand Years
, Tom Standage
discusses that social media, in the form of pamphlets, letters and local newspapers played a role in the
Reformation, and in the American and French revolutions. He writes: “from a distance, that its (social
media’s) main function was to ____________ and ____________ public opinion and expose the extent
of the opposition to the incumbent regime.”
reveal and synchronize
control and synchronize
shape and minimize
This answer is correct.
IncorrectQuestion 2
0 / 10 pts
Consider increasing your posting views by being as humorous as possible.
Military conduct is not required on social media sites.
You can violate OPSEC if it’s the best way to communicate the information.
You are personally responsible for what you say and post on social networking services and any other medium.
This answer is incorrect. Please review Lesson 2, Objective 1.
Question 3
10 / 10 pts
censor; companies
destroy; walled gardens
censor; governments
control; governments
This answer is correct.
Question 4
10 / 10 pts
In general, the Department of the Air Force views social media sites positively and respects your rights
as Americans to use them to express yourself. However, by the nature of your profession, you are
always on the record and must represent Air Force core values. According to The Air Force Social Media
Guide
, which of the following should Department of the Air Force members remember when
communicating online via social media?
In the reading Writing on the Wall: Social Media – The First Two Thousand Years
, Tom Standage states:
“Centralization grants enormous power to the owners of social platforms, giving them the ability to
suspend or delete users’ accounts and ______ information if they choose to do so - or are compelled to
do so by _________”
Which of the following is one of the “7 Subtle (Yet Powerful) Techniques to Boost Your Brand on Social
Media” by Ritika Puri?
Share it more than once.
Don’t be visual.
Don’t be visual.
Invite your audience to participate.
This answer is correct.
Question 5
10 / 10 pts
Share it more than once.
Create a monthly calendar.
Create a schedule.
Collect as you go.
This answer is correct.
IncorrectQuestion 6
0 / 10 pts
Create a monthly calendar.
Collect as you go.
Share it more than once.
Create a schedule.
This answer is incorrect. Please review Lesson 2, Objective 2.
Question 7
10 / 10 pts
"ROI"
"bounce rate"
“You waste time on social media by having to reopen your social media tools or log into the accounts
again. Keep in mind that every task has a cluster of other related tasks that require time.” The preceding
statements support which of the three techniques mentioned by Neil Patel?
Which of the following is not one of the three techniques that Neil Pate describes to double your social
media content with half the effort?
Sarah Dawley states that the term __________ refers to the percentage of page visitors who leave your
website after viewing one page.
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“singles”
"social network metrics"
This answer is correct.
IncorrectQuestion 8
0 / 10 pts
social share of voice
tracking rate
conversation rate
bounce rate
This answer is incorrect. Please review Lesson 2, Objective 3.
Question 9
10 / 10 pts
reputation management
message control
competition
media building
This answer is correct.
IncorrectQuestion 10
0 / 10 pts
Lurkers
Engagers
Linkers
Influencers
According to Sarah Dawley, your __________ is the ratio of comments per post to the number of overall
followers you have. You can do this for one of your social networks in particular, or all of them.
Lon Safko refers to Google Analytics, Alexa, Spyfu, and Google universal search as some of the tools
that are used for ________________ and what he calls Cyber Surveillance.
In the reading “The Social Media Analytics Compass: What and How to Measure,” Ian Cleary states that
in an audience you will typically have three types of following. Which of the following is *not* discussed
as one of the three types of followers?
This answer is incorrect. Please review Lesson 2, Objective 3.
Quiz Score: 60 out of 100