SLO Rhetorical Analysis Essay

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University of Kentucky *

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204

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Communications

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Apr 3, 2024

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7

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Crownover 1 Nashville Diaper Connection: Meeting the Needs No Federal Program Will Emma Crownover University of Kentuckey CIS112-201: Accelerated Comp. & Comm. Dr. Hayley Hoffman October 29, 2023
Crownover 2 Nashville Diaper Connection: Meeting the Needs No Federal Program Will Introduction: In the era of social media, images and messages shared online can become catalysts for social change. The power of an image and a few words are exemplified in an Instagram post published by Nashville Diaper Connection that reads, "this is what diaper need feels like," accompanied by an illustration of the end of a toilet paper roll. This seemingly simple post carries a profound message and serves as a crucial artifact for a service-learning organization (SLO) striving to eliminate diaper need within the Nashville Metropolitan community. This essay explores the Instagram post's rhetorical elements, including ethos, pathos, and logos, to dissect its persuasive potential and its role in communicating Nashville Diaper Connection’s mission. By delving into these aspects, we can better understand how this artifact contributes to the broader goal of National Diaper Need Awareness Week. Source: https://www.instagram.com/p/Cxf5bGessH6/
Crownover 3 Background/Context: To grasp the significance of this Instagram post, we must first understand the mission and work of the SLO behind it. According to the "What We Do" page of Nashville Diaper Connection (NDC), the organization's mission extends beyond providing diapers. It aims to foster a supportive and caring community, helping families facing financial constraints (Nashville Diaper Connection - What We Do). The intended audience for this mission includes local families, donors, volunteers, and policymakers. In addition to the organization's website, NDC also utilizes social media platforms such as Facebook and Instagram to connect with families in need and those willing to donate. Their Facebook page, although less up to date, serves as another outlet for communication and engagement (Nashville Diaper Connection on Facebook). The Instagram post depicting the empty toilet paper roll, features prominently in their Diaper Awareness Week campaign. The post effectively conveys the emotional and visual elements that bring attention to the issue of diaper need (Nashville Diaper Connection on Instagram - 1). Apart from diaper-related content, NDC's Instagram also features posts that extend beyond the realm of diapers. For instance, a post questioning the expiration dates of car seats indicates the organization's commitment to the well-being and education of parents and children (Nashville Diaper Connection on Instagram - 2). This demonstrates the multi-faceted approach of NDC in serving the community.
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Crownover 4 Source: https://www.instagram.com/p/CxN37oGsVu2/ Furthermore, NDC's Instagram account features posts that emphasize that diaper need isn't just a statistic but a call to action for community well-being (Nashville Diaper Connection on Instagram - 3). These posts collectively underline the organization's ultimate mission. https://www.instagram.com/p/CwQExlJJsi1/
Crownover 5 Rhetorical Appeals (Ethos/Pathos/Logos): The Instagram post during National Diaper Need Awareness Week, employs various rhetorical appeals to convey its message effectively. Ethos: The credibility of the Instagram post is further reinforced by its connection to the official NDC organization, as seen in the other posts shared on their Facebook and Instagram accounts. Their website, outlining their mission and activities, also establishes their authority in the field (Nashville Diaper Connection - What We Do). Pathos: The emotional appeal is palpable in the post's statement, "this is what diaper need feels like." It humanizes the issue by inviting the audience to empathize with the emotional weight of not being able to provide diapers for one's child. The visual of the toilet paper roll end adds a poignant touch, symbolizing the stark reality faced by those in need (Nashville Diaper Connection on Instagram - 1). Logos: While the post is primarily emotionally charged, it contains a logical argument within its simplicity. The image of the toilet paper roll end, juxtaposed with the text, conveys a clear message without the need for elaborate explanation. It relies on the viewer's logical inference to understand the issue. Conclusion: In conclusion, the Instagram post, "this is what diaper need feels like," serves as a compelling artifact for the SLO during Diaper Awareness Week. By analyzing its use of ethos, pathos, and logos, we can appreciate its persuasive potential. The emotional impact of the post is undeniable, as it taps into the shared human experience of empathy and compassion. The
Crownover 6 organization's credibility and ongoing efforts further enhance its persuasiveness. Moreover, the post's simplicity makes it accessible and relatable, while the visual element underscores the urgency of the issue. The real-world implications of this artifact are profound. It not only raises awareness about diaper need but also inspires action among the audience, encouraging support, donations, and engagement. The Instagram post effectively communicates the SLO's mission and message, harnessing the power of a single image and a few carefully chosen words to drive social change. As we navigate the digital landscape, the impact of visual and textual content like this Instagram post cannot be underestimated. It reminds us that in our interconnected world, small messages can have significant ripple effects, ultimately contributing to a brighter future for families facing diaper need.
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Crownover 7 References What we do . Nashville Diaper Connection. (n.d.). https://www.nashvillediaperconnection.org/about/what-we-do Nashville diaper connection on Facebook . Facebook. (n.d.). https://www.facebook.com/NashDiaperBank/ Nashville diaper connection on Instagram . Instagram. (n.d.). https://www.instagram.com/p/Cxf5bGessH6/ Nashville diaper connection on Instagram . Instagram. (n.d.). https://www.instagram.com/p/CxN37oGsVu2/ Nashville diaper connection on Instagram . Instagram. (n.d.). https://www.instagram.com/p/CwQExlJJsi1/