Ch. 5 PREVIEW QUIZ (1)
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Chapter 5 PREVIEW QUIZ
Racism in the Media: The Spread of Ideology
Watch the brief video that serves to complement the readings:
●
Dr. Golash-Boza
Controlling Images
:
https://youtu.be/LjpVwEp9wlI
Read through a very recent important media study conducted by Nielsen Ratings entitled: “
Latino-Led
Content and Viewers: The Building Blocks for Streaming’s Success
”:
--------------------------------------------------
The first two questions are from the Golash-Boza video “Controlling Images.”
As discussed in your text and in the
“Controlling Images”
video, the concept of “controlling images” was
established by this sociologist:
a.
Frank Biafora
b.
Oprah Winfrey
c.
Patricia Hill Collins
d.
Jeffrey Fagen
The term “controlling images” refers to the fundamental idea that our perceptions and stereotypes of
racial and ethnic groups are shaped and reinforced in large part by the media that we consume.
a.
True
b.
False
Your author argues throughout this chapter that the popular media (i.e. television, social media, movies,
etc.) helps to perpetuate negative stereotypes about certain racial/ethnic groups, and that these
stereotypes help to justify the continuation of unequal social policies and judicial practices.
a.
True
b.
False
The (Bill) Cosby Show was one of the most popular television sitcoms in history. It portrayed a successful
middle-class Black family headed by two professional parents, one a doctor; the other a lawyer. This
show was a bold step forward for network television and demonstrated what scholars Sut Jhally and
Justin Lewis referred to as ___________________, the idea that the United States was the land of
opportunity and that African Americans could do better only if they tried harder.
a.
Wealth gap
b.
Enlightened racism
c.
Boot-Strap success
d.
Democracy
Your author begins Chapter 5 by highlighting the Hollywood media industry. She noted that while
Hollywood used to be run primarily by White, male executives, it has finally turned a corner. Today, just
about one-half of all Hollywood executives are people of color.
a.
True
b.
False
This racial/cultural group has historically been portrayed in the media as savages that need to be tamed
by White people.
a.
Asian Americans
b.
Latino Americans
c.
Native Americans
d.
Irish Americans
Media researchers have demonstrated this racial/gender group has historically been portrayed in
movies, television and video games as street thugs, pimps, and lazy.
a.
White females
b.
Asian males
c.
Native American females
d.
African American males
Media researchers have demonstrated that this race/gender group has historically been portrayed in
movies as a “Dragon Lady” or a Butterfly.
a.
White females
b.
Asian females
c.
Native American females
d.
African American males
Despite their large demographic presence in American society, members from Latinx cultural
backgrounds have been notably underrepresented in American media, although, as your author
highlights, this is slowly beginning to change in favor of more visibility and opportunities. Nevertheless,
take a look at Figure 5-1 in your text
“Representations of Black, Latinx, and White People on Television”
representing a 2007 content analysis of American of prime-time television. The researchers (Monk and
Turner) found that Latinx actors were much more likely than White or Black actors to play character roles
that were:
a.
Articulate and Intelligent
b.
Articulate and Immoral
c.
Immoral and Despicable
d.
Intelligent and Despicable
Based on the 2019
Hollywood Diversity Report
, this race/ethnic group is found to be the least likely to be
seen in American media today in pretty much every category of entertainment:
a.
Black Americans
b.
White Americans
c.
Latinx Americans
d.
Native Americans
In the section entitled
New Media Representations
your author highlights an important shift, starting in
2013, in the way Americans absorb media and form racial stereotypes, with much less coming from
television viewing, and much more via streaming technologies with smart phones, iPads, and video
games. She ends her opening paragraph of this section with a bold statement that this new media has
finally shattered old stereotypes and ushered in a new era of equity and authenticity in characterization
of all ethnic groups.
a.
True
b.
False
Your author highlights that one of the most powerful influencers of informing and shaping stereotypes in
young people today is interactive video games.
a.
True
b.
False
Found in the section
“New Media Representations”
Researchers Anna Everett and Craig Watkins have
studied the relationship between video games and mental stereotype formation. They highlight two
important features that make modern gaming such powerful influencers. These are:
a.
Interactive engagement capabilities, and enhanced technology that offers greater realism
b.
Lack of parental oversight, and relatively low cost of video games
c.
Interactive engagement capabilities, and lack of parental oversight
d.
Enhanced technology, and relatively low cost of video games
Up until very recently, it was typically larger corporations that had the financial resources to push out
mass media content, and thus inform and perpetuate commonly held racial stereotypes. The advent of
social media has now made it possible for everyday citizens to create and drive content and become
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influencers, for good, and unfortunately, for bad. Your author highlights in the section
Social Media
that
one of the most promising things to happen in our generation has been a Federal law that makes it a
felony to publish misinformation or racial stereotype memes on the internet.
a.
True
b.
False
Found in the section on
Social Media
, your author highlights how social media campaigns can help to
instigate more equitable treatment and opportunities for members of BIPOC communities who may have
been historically excluded. The example she gave was how in recent years Twitter hashtags went viral in
response to:
a.
Lack of diversity in Oscar nominees
b.
Lack of diversity in Country Music nominees
c.
Lack of diversity in professional athletics
d.
Lack of diversity in Broadway Actors Guild
Read the section in this chapter entitled Research Focus: Kimberle Crenshaw on Black Women’s Lives
Matter. Please recall the video you recently watched in preparation for Quiz #4 by Dr. Crenshaw on the
important topic of “Intersectionality.” One of the primary take home messages from Crenshaw is that
there appears to be growing tendency in our country, perhaps perpetuated by the media, to recognize
injustice when the injustice is against Black ______, but not so much when the injustice is against Black
______.
a.
Men / Women
b.
Women / Men
Pay attention to one of the most important takeaways from this chapter which is stated clearly in the
first paragraph of the section
Media Images and Racial Inequality
. Your author makes the connection
between popular stereotypes with the passing and perpetuation of certain laws and policies. Take for
example the stereotype of Black males as “lazy” that served to justify slavery laws across several
generations, or Black and Latino males as street “thugs” to justify higher rates of incarceration. Similarly,
the media perpetuated sexualized stereotypes of Black females has served to justify
__________________.
a.
Free contraception
b.
Cuts in social services
c.
Lower wages
d.
Guaranteed admission to colleges
Each of us has an opportunity to become more critical consumers of media messaging and not believe
what we see. After all, we are all individuals with our own thoughts/minds and we can think for
ourselves. In the section
Raced, Classed and Gendered Media Images,
Patricia Hill Collins contends that
consumers of media messages about Black Americans generally have three options. Which is NOT one of
these three:
1.
Internalize them and accept them as reality
2.
Resist them and develop our own ideas about Black masculinity and femininity
3.
Pass laws against those individuals and corporations that promulgate racial stereotypes in the
mass media
4.
Ignore them
In this chapter’s
Conclusion and Discussion
section, your author asked whether the inclusion of more
people of color in Hollywood as producers and “creators of media” might perhaps be a remedy to reduce
pejorative racial stereotypes. While this may sound like a viable cure for the proverbial stereotype
disease, Dr. Golash-Boza reminds us that even Black producers continue to perpetuate pejorative Black
stereotypes, and in turn, get paid handsomely for doing so. Who was noted as being the highest paid
“Man in Entertainment” who made $130 million in a single year?
a.
Bill Cosby
b.
Will Smith
c.
Tyler Perry
d.
Chris Rock
The following questions come from the section
“What’s Wrong with Cultural Appropriation? These 9
Answers Reveal Its Harm.”
The term “Cultural Appropriation” may be difficult to grasp at first, but author Maisha Z. Johnson offers
us an excellent starting point. Johnson describes cultural appropriation not only as an act of an
individual, but an individual working within a
“power dynamic”
in which members of a dominant culture
take elements from a culture of people who have been systematically oppressed
by that dominant
group.
On pp. 159-162 Bolash-Boza reprints 4 real “Voices” to help readers better grasp this concept of
cultural appropriation. For each of the following “Voice” scenarios specify the marginalized group in
question:
20a. In Voice #1 - the NFL has greatly benefited by a cultural appropriation from this group:
a.
African Americans
b.
White Americans
c.
Asian Americans
d.
Native Americans
20b. In Voice #3 – which group expresses frustration with having to worry about how to style their hair
for job/career purposes, while at the same time the dominant group may benefit from the same style?
e.
African American Women
f.
Asian American Women
g.
Native American Women
h.
Muslim American Women
20c. In Voices #7 – imitating the dress and demeanor of this group at a Music Award ceremony further
enhanced the pejorative stereotype of this group as being submissive, passive, and little more than
sexual objects.
a.
African American Women
b.
Asian American Women
c.
Native American Women
d.
Muslim American Women
The last two questions are drawn from a recent 2022 Nielsen Report - “
Latino-Led Content and Viewers:
The Building Blocks for Streaming’s Success.
” The researchers of this report highlight some very
important data regarding the media viewing patterns, trends and preferences among Hispanic/Latinos,
the fastest growing ethnic group in America, recently surpassing African Americans/Black as the second
largest group. No doubt corporations and advertisers are taking note of the results of this new study.
The Nielsen study found Latino populations are beginning to outpace other ethnic groups in America in
their rate of watching streaming video content/programs.
a.
True
b.
False
The Nielsen Report also highlights that Latinos are more likely to watch and continue to stay engaged
and continue to watch streaming videos when the content that they are watching contains someone
from their identify group.
a.
True
b.
False
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