ch2 theories aid
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University of Texas *
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341
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Communications
Date
Feb 20, 2024
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docx
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Reading and Listening Question Aid:
Theories of CMC?
Use the following questions to help focus your reading for the weekly chapter(s)/article(s) and listening for the weekly video lectures. This document is an aid to help with focusing your studying. **
It is not a required to submit the answers to these questions. **Note: Many of the final exam questions will come from these weekly reading and listening question aids.
Questions for the chapter reading:
1.
What is impersonal communication? Is it bad? Explain.
It is an exchange between participants that facilitates communication but does not allow the participants to form a meaningful relationship based on their individual selves, traits, and personalities. It is not inherently bad. For example: checking out with cashier at store. Facilitates exchanges and helps in everyday life. 2.
What is the primary argument established by the cues filtered out approach (CFO)? What is a major shortcoming of the CFO perspective?
It suggested that CMC could not facilitate the cues necessary for interpersonal communication. It argues that because CMC inherently limits the amount of information and the number of cues that can be conveyed, CMC is incapable of carrying the emotion and socialness necessary for a meaningful interpersonal exchange or relationship. Major shortcoming is that it does not apple anymore because we in fact can have meaningful interactions and relationships online. 3.
What is the premise of social presence theory?
Socioemotional cues are the nonverbal and verbal indicators we have of a communicative partner’s social presence, emotion, and interpersonal closeness. These come from gestures, facial expressions,
tone, eye contact etc. CMC strips of this. Social presence theory suggests that F2F is inherently a better way to communicate
socioemotional cues than CMC, which is limited to a basic text-based message. 4.
Why was media richness theory developed? And, what does this theory argue?
To explain why and when individuals select specific media tools to send specific messages and make (particularly organizational) decisions. It argues that every medium can be considered wither lean or rich based on its ability to carry socioemotional message content. 5.
What is the difference between uncertainty and equivocality of
information?
Uncertainty in MRT refers to concrete information and individuals; need
to access specific info to make decision. Equivocality in MRT refers to the ability of info to identify one option among several, all of which may be vague or nebulous. 6.
What is the decision-making process that MRT proposes when confronted with either uncertain or equivocal information?
If more equivocality is needed, a richer medium is used. When more uncertainty exists, a leaner medium like a bulletin board or group text for example to find a shift cover. 7.
How do digital natives and digital immigrants help us understand the shift in CMC research?
They need to see how attitudes change and if they use diff. language etc. Instead of seeing them as new tools as immigrants, they started studying them as digital natives and looking at their personal lives: interpersonally. 8.
What does social information processing theory predict?
How individuals can form rich, socioemotional, interpersonal relationships via CMC. 9.
What does the hyperpersonal model argue? What are the four factors that predict idealized impressions of others (explain)?
How individuals may use limited-cues channels to develop relationships that may go beyond what is possible face-to-face. Factors: self-selective presentation, idealized perception, reinforcement of self-presentation, confirmatory feedback. Questions for the lecture:
10.
In 4-6 sentences, describe the themes of each group of CMC theories. Be sure to explain the major difference between the cues-filtered out theories and the adaptation theories—
what makes these two approaches different from each other? Perspectives: 1.
Cues-filtered out: lack of nonverbal cues leads to impersonal or cold conversations. a.
Social presence: Awareness of self and others, capacity differs, less warmth and involvement. Takeaway: cmc is inferior to traditional communication. b.
Lack of social context hypothesis:
Interpersonal and groups, blocks cues, deindividuated and normless, self-
focused. Takeaway:
cmc does not allow for the establishment of social context.
c.
Media richness:
Four sub-dimensions: number of cue systems supported by a medium, the immediacy of feedback provided by a medium, the potential for natural language, message personalization. Equivocality. Takeaway:
face-to-
face is the “richest” media. 2. Adaptation:
a.
Social Information processing theory (SIP): mediums do not hinder process, more messages, more time. Takeaway:
CMC is equally, if not better, than f2f. b.
Hyperpersonal model:
Idealization, selective self-
presentation, channel effects. Takeaway:
we capitalize of tech features
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3. Multimodal: modern tech is affordance perspective opportunities, networked, visually anonymous, asynchronous.