discussion communication
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Gwinnett Technical College *
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Communications
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Feb 20, 2024
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docx
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Why is knowing your audience critical to capturing and maintaining their attention?
Knowing your audience is essential to capturing and keeping their attention because many factors could be involved. With any audience comes an age range, gender population, location of origin, and general interests as to why they are presented as your audience. This will allow a speaker to cater more specifically to the said audience with the given characteristics rather than speaking generally. With a more catered speech, the audience will connect on a deeper level and understand what the speaker is trying to say. Knowing your audience is essential to capturing and maintaining their attention because many factors could be involved. With any audience comes an age range, gender population, location of origin, and general interests as to why they are presented as your audience. This will allow a speaker to cater more specifically to the said audience with the given characteristics rather than
speaking generally.
With a more catered speech, the audience will connect deeper and understand what the speaker is trying to transmit. Knowing your audience is essential to capturing and maintaining their attention. Factors involved in capturing and preserving the audience's attention include age range, gender population, location of origin, and general interests as to why they are presented as your audience. Knowing your audience is critical for attracting and holding their attention because it lets you personalize your message and delivery to their interests, preferences, and expectations. Pressgrove
G. and Nicholas David Bowman 2020 say that
“engagement
can be understood as the phenomenological experience of understanding and processing a story as if one were part of that story.” This will help you develop connections, gain trust, and keep your audience interested throughout your speech or
presentation.
What cultural considerations must you consider for your particular audience/topic?
Cultural aspects are equally crucial for grabbing and sustaining your audience's attention. Different cultures have distinct communication methods, attitudes, and beliefs, and knowing these distinctions is critical to ensuring that your message is received and interpreted effectively. Some ideas to consider are native language, place of origin, and the rules/morals that this culture follows. These points should be
regarded since the last thing you want to do in front of such a large crowd is accidentally offend or insult them. Cultural aspects are equally crucial for grabbing and sustaining your audience's attention. Different cultures have distinct communication methods, attitudes, and beliefs, and knowing these distinctions is critical to ensuring that your message is received and interpreted effectively.
How are you going to keep the audience's attention throughout the speech?
Some effective strategies to hold the audience's attention include relating to them personally, keeping them engaged with the speech, and maintaining eye contact throughout the speech, including narrative, comedy, and interactive aspects. These approaches can help you break up the monotony of your presentation, connect with the audience, and boost engagement and retention.
Find at least one example of good attention-getting examples on YouTube, TEDx, or other video repositories. Post the URL and explain how the video is a good model for capturing the audience's attention. The video can be on any topic but must be appropriate for sharing.
https://www.ted.com/talks/brene_brown_the_power_of_vulnerability?
language=en
I came across this TED TALK video where the narrator uses comedy, personal stories, and universal relatable topics to engage the audience's attention. Throughout the talk, even though the subject can be the opposite of humor. In " THE POWER OF
VULNERABILITY," the speaker skillfully intertwines humor with the serious topic of vulnerability, making the audience more engaged and receptive to the message. This unique approach not only lightens the mood but also helps to disarm any potential resistance or discomfort that may arise when discussing such a sensitive subject. Using comedy, the narrator effectively breaks down barriers and creates a safe space for the audience to reflect on their vulnerability and embrace it as a source of strength.
Reference:
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Pressgrove
G
,
Bowman
ND
.
From immersion to intention? Exploring advances in prosocial storytelling
.
Int J Nonprofit Volunt Sect Mark
.
2021
;
26
:e1689.
https://doi-
org.chamberlainuniversity.idm.oclc.org/10.1002/nvsm.1689
Srivastava, J., Saks, J., Weed, A. J., & Atkins, A. (2018). Engaging audiences on social media: Identifying relationships between message factors and user engagement on the American Cancer Society’s Facebook page.
Telematics and Informatics
,
35
(7), 1832–1844. https://doi.org/10.1016/j.tele.201