WEEK #8 JOURNAL

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School

Alexander College *

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Course

200

Subject

Communications

Date

Nov 24, 2024

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docx

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4

Uploaded by LieutenantCrownLeopard27

Amanpreet Singh 2217942 COMM 200: COMMUNICATIONS THEORY WEEK #8 JOURNAL
Personal Media Consumption Evolution: My media consumption has evolved significantly over time, reflecting alterations in innovation, way of life, and individual interface (Napoli, 2011). Initially, my involvement was focused on traditional forms such as daily newspapers and television. In any event, the approach of advanced media brought about a big change, resulting in a more unique and individualized media narrow down. Podcasts, online publications, and social media platforms have all become essential components of my daily data intake (Napoli, 2011). Identified Gratifications: This progress can be attributed to certain joys (Ruggiero, 2000). Initially, my reliance on traditional media was driven by the need for convenient and comprehensive news coverage. As time went, a need for comfort and customisation grew, prompting a progression to higher phases. The benefits of openness, customization, and interaction have become essential (Ruggiero, 2000). Seeking and Avoiding Media Content: Effectively, I am now looking for content that corresponds to my data preferences and interface, while avoiding sources that do not meet these requirements (Ruggiero, 2000). This conforms to the norms of the Use and Gratification theory, in which groups of viewers are viewed as dynamic purchasers who choose media to suit certain needs, whether educational, entertainment-related, or social. Participatory Behaviour in Media Engagement: Later in my media participation, I effectively connected with material on social media by participating in debates and presenting my hypotheses. This interactive behaviour resonates with Active Audience hypotheses (Perse, 2001), emphasizing that crowds are not passive purchasers but play an active role in generating and understanding media content. Social media platforms promote an active exchange of ideas and hypotheses, which contributes to a sense of community (Perse, 2001). Presentation Style's Influence on News Consumption:
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