Blizzard draft 2

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Miami Regional University Florida *

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BLAW300

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Communications

Date

Nov 24, 2024

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docx

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3

Uploaded by Tonymaxwell

Blizzard's Crisis Communication Strategy Following Player Controversies In recent years, Blizzard Entertainment has been facing a lot of negative publicity and controversy surrounding its handling of player misconduct and harassment allegations. These controversies have resulted in a significant loss of trust and goodwill from both customers and employees. In response, Blizzard needs to implement a comprehensive crisis communication strategy that prioritizes transparency, collaboration, and responsible business practices. This essay explores the various steps that Blizzard can take to improve its communication strategy and mitigate the negative impact of the recent controversy. Increase Transparency One of the most crucial steps that Blizzard can take to improve its communication strategy is to increase transparency with stakeholders, including customers, employees, and the media. The company needs to be more forthcoming with information about its decision-making process, including the reasons behind controversial decisions. Blizzard needs to be transparent about how it handles misconduct and harassment allegations and provide regular updates on its progress in addressing these issues. As noted by Jyoti Mishra, "transparency can help to build trust and foster a sense of community and collaboration between companies and their stakeholders" (Mishra, 2019). Blizzard can increase transparency by creating a public-facing portal that provides regular updates on the company's progress in addressing the recent controversy. The portal should include detailed information about the company's decision-making process, how it handles misconduct and harassment allegations, and what steps it is taking to improve workplace
culture and diversity. Additionally, Blizzard should hold regular town hall meetings with employees and provide frequent updates to customers and the media on its progress. Improve Social Media Presence Another critical step that Blizzard can take to improve its communication strategy is to improve its social media presence. Blizzard needs to engage with customers and respond to inquiries and complaints in real-time. This includes using social media platforms like Twitter and Facebook to address concerns and provide updates on company activities. As noted by Aaron Lee, "Social media can be a powerful tool for companies to connect with customers and build trust" (Lee, 2021). Blizzard can improve its social media presence by creating a dedicated social media team that is responsible for monitoring and responding to comments and inquiries on social media platforms. The team should be trained to respond quickly and professionally to both positive and negative comments. Additionally, Blizzard can use social media platforms to engage in a dialogue with customers and stakeholders and address their concerns. Address Employee Concerns Blizzard needs to take steps to address the concerns of its employees, including issues related to workplace culture, diversity, and inclusion. This includes implementing policies and programs that promote a more inclusive and diverse workplace, as well as addressing concerns raised by employees in a transparent and timely manner. As noted by Debrah Lee Charatan, "employees are the backbone of any organization, and their satisfaction and well-being are essential to the success of any company" (Charatan, 2021).
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