Kasey CRJ430 Week 3

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School

University of Karachi, Karachi *

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Communications

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Nov 24, 2024

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docx

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Uploaded by AgentFang4400

1 Developing a Strategic Communication Plan Name Course Name Professor Date

2 Developing a Strategic Communication Plan A well-thought-out communication strategy is required to place the information exchange into proper perspective. Through the communication strategy, stakeholders and partners can offer input and come to a consensus about the optimal course of action (1). This paper shows how I would develop and carry out a comprehensive communication strategy to address concerns raised by the community in the wake of a high-profile incident involving the use of force by an officer from my department. Conducting Research and Interpreting Situational Analysis The management will analyze the circumstance, the audience, and the program. A logical approach will be used to the study, which will be carried out via a survey. The deductive method is useful for articulating a problem based on a theoretical basis and collecting evidence since it helps to draw logical conclusions (2). The formulation of the research topic and hypotheses comes next in the process. After this step, the next step is to create a study strategy before moving on to the data gathering stage. In the end, the findings are analyzed, and the findings themselves are disseminated to the proper audiences. To conduct a situational analysis, it will be necessary to investigate several elements likely to affect the strategic communication strategy. The interpretation of the analysis will include putting the data into perspective by comparing the actual results with the expected outcomes, doing administrative work, and providing a thorough explanation of how people feel about the plan based on its positive and negative aspects. Goals and Objectives Implementing a strategic communication plan has several goals, the major one of which is to improve the agency's reputation to improve the connection between the local police

3 department and the general population in the community. It is possible to achieve this goal by providing information to the broader public to increase awareness, improve understanding, and garner support. Another objective is to broaden locals' participation in initiatives emphasizing community policing and safety. The Target Group The agency's strategic communication strategy has a variety of audiences, including the local society and parents. The ability of the agency to successfully connect with community groups and secure their support is necessary since community organizations play an important part in ensuring the area's safety. When it comes to keeping their children safe and away from potentially dangerous situations, parents are up against a formidable obstacle. Proposed Communication strategies As a result of the fact that community organizations and parents are the focal points of the communication strategy, having face-to-face engagements is essential for effectively communicating information to the public and obtaining direct input from that group. Face-to- face conversations will be led by the police chief, who is an excellent communicator. Social media platforms such as Twitter and Facebook will also be used to reach a wider audience. Four main steps in the strategic communication plan. There are four primary stages included in the strategic communication strategy. Research and situational analysis will be the first step in designing a strategic communication plan for the law enforcement agency. This stage will include communication audits, a review of press attention, and surveys (1). The second stage is determining the police force's aims and quantifiable objectives. The third step is to determine the demographics of the target audience. Once the target audience has been determined, the agency will have a clearer idea of formulating

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4 messages and establishing communication channels with the desired audience. The final step is determining the communication tactics employed to engage with the various audiences, including verbal, nonverbal, and visual communication (1).

5 Sources 1. Stephens, Stephens. 2011. Strategic Communication Practices: A Toolkit for Police Executives. US Department of Justice, Office of Community Oriented Policing Services 2. Werder, Kelly. 2018. Strategic communication: Defining the field and its contribution to research and practice.International Journal of Strategic Communication,12(4), 487-505.

Kasey CRJ430 Week 3

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