HF100 Shake Shack Case Study (2)

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Boston University *

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100

Subject

Chemistry

Date

Dec 6, 2023

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docx

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1

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HF100 | Introduction to Hospitality Case Study: Shake Shack Purchase and read the case study “Shake Shack: Can an Enlightened Burger Company Steer Away from Beef?” from the Harvard Business Review website: http s://hbsp.harvard.edu/import/1011548 Answer the Following Questions: 1. Is Shake Shack and environmentally friendly company? 2. Could Shake Shack be accused of Greenwashing? 3. Should Shake Shack shift away from primarily offering beef hamburgers to offering burgers made from plant-based meat, lab meat, or insect protein? 4. If you think Shake Shack should shift away from beef hamburgers, when should the company make this shift? 5. What promotional tactics do you recommend for companies that are trying to introduce alternative meat products? Below are some supplemental resources that may be of use. Please feel free to do your own research and cite any additional references you use in your responses. 1. How Danny Meyer Built Shake Shack: https://www.youtube.com/watch?v=WonYbl47vBU 2. How Impossible Foods Turned a Plant-Based Burger into a $4Billion Brand: https://www.youtube.com/watch?v=2tXErqhPHfw 3. The Future of Food: Eating Insects https://www.youtube.com/watch?v=F2sDrJ8AOzU 4. Inside the Quest to Make Lab Grown Meat | WIRED: https://www.youtube.com/watch? v=QO9SS1NS6MM Submission Guidelines Approximate length of the assignment (excluding any external references): Approx. 200 words per question, so a total of 1000 words. I am looking for quality, research, and thoughtfulness in responses. Font: Calibri Font Size: 12 1.5 paragraph spacing Citation format: APA/MLA (Please use whichever format consistently) Please upload your assignment on Blackboard:
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