HF100 Shake Shack Case Study (2)
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HF100 | Introduction to Hospitality
Case Study: Shake Shack
Purchase and read the case study “Shake Shack: Can an Enlightened Burger Company Steer
Away from Beef?” from the Harvard Business Review website:
http
s://hbsp.harvard.edu/import/1011548
Answer the Following Questions:
1.
Is Shake Shack and environmentally friendly company?
2.
Could Shake Shack be accused of Greenwashing?
3.
Should Shake Shack shift away from primarily offering beef hamburgers to offering burgers made
from plant-based meat, lab meat, or insect protein?
4.
If you think Shake Shack should shift away from beef hamburgers, when should the company
make this shift?
5.
What promotional tactics do you recommend for companies that are trying to introduce
alternative meat products?
Below are some supplemental resources that may be of use.
Please feel free to do your own
research and cite any additional references you use in your responses.
1.
How Danny Meyer Built Shake Shack:
https://www.youtube.com/watch?v=WonYbl47vBU
2.
How Impossible Foods Turned a Plant-Based Burger into a $4Billion Brand:
https://www.youtube.com/watch?v=2tXErqhPHfw
3.
The Future of Food: Eating Insects
https://www.youtube.com/watch?v=F2sDrJ8AOzU
4.
Inside the Quest to Make Lab Grown Meat | WIRED:
https://www.youtube.com/watch?
v=QO9SS1NS6MM
Submission Guidelines
Approximate length of the assignment (excluding any external references): Approx. 200 words
per question, so a total of 1000 words.
I am looking for quality, research, and thoughtfulness in
responses.
Font: Calibri Font Size: 12
1.5 paragraph spacing
Citation format: APA/MLA (Please use whichever format consistently)
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