BUSN313 - WEEK 6

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Centennial College *

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313

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Business

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Apr 3, 2024

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BUSN313 - CAREERS WEEK 6 Modified Work from Professor M. Klajman
Agenda Acknowledgement of Traditional Lands Module 5: Crafting your Cover Letter Overview What is the purpose of a cover letter? Sections of a Cover Letter What can I include in my cover letter? Review Cover Letter Checklist Wrap up – Looking Ahead to Next Week and due dates, quizzes, tests References
Acknowledgement of Traditional Lands Centennial is proud to be a part of a rich history of education in this province and in this city. We acknowledge that we are on the treaty lands and territory of the Mississaugas of the Credit First Nation and pay tribute to their legacy and the legacy of all First Peoples of Canada, as we strengthen ties with the communities we serve and build the future through learning and through our graduates. Today the traditional meeting place of Toronto is still home to many Indigenous People from across Turtle Island and we are grateful to have the opportunity to work in the communities that have grown in the treaty lands of the Mississaugas. We acknowledge that we are all treaty people and accept our responsibility to honor all our relations.
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Module 6 Overview A cover letter is an important part of a well-rounded job application. This module will review the purpose of a cover letter, formatting principles, and how to write cover letters to help you get noticed by employers.
Module 6 Overview … continued At the end of this Topic, you should be able to: Describe the purpose of a cover letter Identify the various sections of a cover letter Create a targeted cover letter for a specific job opportunity
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Purpose of a Cover Letter By the time you have finished writing your targeted resume, a cover letter is likely the last thing you want to do. A cover letter is a letter of introduction, usually 3– 4 paragraphs in length, that you attach to your resume. It's a way of introducing yourself to a potential employer and explaining why you are suited for a position. Employers may look for individualized and thoughtfully written cover letters as an initial method of screening out applicants who may lack the necessary basic skills or who may not be sufficiently interested in the position.
Purpose of a Cover Letter… continued Clarify items on our resume (e.g., employment gaps or career changes) Help us to differentiate ourselves from similar candidates Draw the hiring manager's attention to accomplishments or areas that we want to highlight Communicate interest, enthusiasm and "fit“ Let your personality shine through!
Sections of a Cover Letter Header: The header on your cover letter should match the header on your resume for a consistent brand and feel. Date: The date included should reflect the date that the cover letter was written. Company Address: The address here is the employer's address. Write the address as follows. If you do not know the specific address, you can use the head office address. Subject: Use the subject line to reference the target job ID. Salutation: If you know the hiring manager's name, start the letter, 'Dear Mr./Ms. First Name, Last Name'. If you do not know the hiring manager's name, you can address the letter 'Dear Hiring Manager.’ Paragraphs (3) Closing paragraph Signing off
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Paragraph 1 Paragraph 1 (Introduction Paragraph) Your introduction should grab the reader's attention. Avoid saying, "Please find attached a copy of my resume in application for the position of...". This all-too-common introduction will not pull in your reader. Instead, you might begin by saying: "As an aspiring/experienced ..... I have .... " “With a passion/proficiency/experience in ..... I believe .... "
Paragraph 1 … continued Paragraph 1 (Introduction Paragraph) Instead, you might begin by saying (continued): "I have always been….” “I am confident…."' "I was excited to learn… “I know I could contribute..." "Recently, your company .... " "I was referred by…” “I know I would be an asset to .... "
Paragraph s 2 & 3 Paragraph 2 Using the job advertisement as a guide, draw attention to experience, skills, achievements, or education that you feel would add value to this specific job role. Paragraph 3 Align yourself with the organization that you are targeting. You might mention their history, values, mission, philosophy, charitable/community involvement, past or future projects.
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Paragraph 4 Paragraph 4 (Closing Paragraph) Thank the reader for their time. End with a "call to action." What do you want them to do now? (e.g. invite you for an interview. Using the job advertisement as a guide, draw attention to experience, skills, achievements, or education that you feel would add value to this specific job role.
What Can I Include in My Cover Letter? Like resumes, Hire Centennial has many examples of well-written cover letters that you can use as inspiration. Still, your application should be as unique as you are. One of the biggest challenges for most people writing a cover letter or a resume is that it is a type of writing we have very little experience. Contrary to popular belief, you do not have to have a special gift to write well, but you should write often. The more you practice, the easier it will get.
Generatin g Ideas A SWOT (Strengths Weaknesses Opportunities Threats) analysis can be a great way to generate ideas that may be incorporated into your cover letter. https://www.psychologytoday.com/us/blog/caree r-transitions/201104/strategy-writing-the-dreade d-cover-letter
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Recap on Paragraph s 1-4 The Intro (Paragraph 1) How will you introduce yourself? What will gain the readers' attention and compel them to want to read on? The Body (Paragraphs 2 & 3) What are the top 3-4 skills identified in the job ad or that you know are required for the job? List each and state how you have demonstrated this skill or plan to address it if it is a gap.
Recap on Paragraph s 1-4… continued The Closing (Paragraph 4) Recap why you are a good fit, then state your "ask." What do you want them to do now? Don't forget to thank them for considering your application.
Review Watch Professor H. Austin's video on how to write incredible cover letters and then complete the quiz. https://www.youtube.com/watch?v=ycKMs2FDb s0
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Cover Letter Checklist Mention mutual connections if you have any. Draw connections between the requirements and your skills, experience, and attributes. Use the same font and stylistic elements as your resume. Include the contact person's name or "Dear Hiring Manager," if their name is not available.
Review Watch Professor H. Austin's video on how to write incredible cover letters and then complete the quiz. https://www.youtube.com/watch?v=ycKMs2FDb s0
Additional Articles for Targeted Resumes and Cover Letters 5 ways to make your résumé more impressive without lying https://www.fastcompany.com/90868334/3-ways-to-make-your-resume-more-impressive-without-l yingutm_source=newsletters&utm_medium=email&utm_campaign=FC%20%20Compass%20Ne wsletter.newsletter%20%20fc%20%20compass%203-22-23&leadId=729074&mkt_tok=NjEwLUxF RS04NzIAAAGKqB8r2X8TScwf9ug2uu2fiMWbiPWVbDnSBQs_Of6mVahvejmZ_H2EjGPVJL21GpnFLn wgeSwdXiMsoBf_z1ye4N2_8Gga2xjCF7SgxjI These are the top 20 must-have skills to put on your résumé https://www.fastcompany.com/90887751/these-are-the-top-20-must-have-skills-to-put-on-your-res ume?utm_source=newsletters&utm_medium=email&utm_campaign=FC%20-%20Top%2010%20 Newsletter.Newsletter%20-%20FC%20-%20Top%2010%204-30-23&leadId=729074&mkt_tok=NjE wLUxFRS04NzIAAAGLcTVQj0C2WdamRIFc2Xrb9ecS9SHc9Mtxjfyx346Ya8dUvStEyE6aAgAwvCK2cx unIYysGI921ffI1qHRgfNfHvr-fhwHx8xXDzNv6Dc
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Additional Articles for Targeted Resumes and Cover Letters… continued 7 Soft Skills You Should Master To Advance Your Career https://www-forbes-com.cdn.ampproject.org/c/s/www.forbes.com/sites/williamarruda /2023/05/02/7-soft-skills-you-should-master-to-advance-your-career/amp/ How to write the bullet points on your résumé in order to stand out https://www.fastcompany.com/90934713/how-structure-bullet-points-resume-stand- out?utm_source=newsletters&utm_medium=email&utm_campaign=FC%20-%20Co mpass%20Newsletter.Newsletter%20-%20FC%20-%20Compass%208-11-23&leadId =729074&mkt_tok=NjEwLUxFRS04NzIAAAGNg2ZSZ8InDl4oo1CvVjNGIIqK8PyYEvBv gN60t6OOsZLm2sPv_DCtLyci7Bxa00bpPgXi5TWQIgVymmGlHAPQlBrSyLTmRGs0W9 aXomg
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Wrap Up & Looking Ahead
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References Austin, H. [Professor Heather Austin]. (2020) How To Write An Incredible Cover Letter In 2020. [Video file]. Retrieved from https://youtu.be/ycKMs2FDbs0 Hire Centennial. (2020) Sample Cover Letters and Resumes. Retrieved from https://hire.centennialcollege.ca/myAccount/career/o verview/EmpRes/CSR.htm
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