Wk 10 Video Case

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School

Clemson University *

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Course

3180

Subject

Business

Date

Apr 3, 2024

Type

pdf

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Uploaded by AmbassadorGazelle4227

MIST WK 10 Video Case 1. What are the three key assets that Walmart can leverage (build on) to compete with Amazon and other online retailers? The three key assets that Walmart can build on to compete with Amazon and other online retailers is the amount of in-person stores there are across the country. This allows Walmart customers to have various different options on how they want to shop. It puts the convenience into the customers hands and makes the overall shopping experience easier. Wlamart is a huge company and ultimately has an advantage with the established supply chain that they have. They are able to get different products to people quickly and in a costly manner because of their efficient distribution centers and relationships with suppliers. Walmart has already made a name for itself and has a strong customer base and brand recognition. This helps because everyone knows Walmart and is aware that they are known for their good prices. Customers trust that their product will be good quality and have been buying for the company for a long time. Some customers might even have a loyalty to Walmart because they have been shopping there for so long. 2. What is Walmart’s e-commerce strategy? Walmart's strategy is to build best in class ecommerce and marry it with the assets to the retail organizations so that they are then able to do what nobody else can do for the customer which is win what they think is the largest in commerce app. This is the intersection of physical and digital. It is essentially all about the customer and making her experience as easy and best as possible. Making it to help them find what they need, where, when, and how they want it and making sure the ecommerce and in person shopping experience is intervened so that it is easier to find what you need by driving to the store to get it or by shopping online. 3. Why isn’t Walmart worried about the channel conflict between its online sales and it's store sales? Walmart is not worried about the conflict between online sales and store sales because in their relaunch they included something called one customer one walmart. One customer one Walmart means that there is only one customer and they view Walmart as one entity and if they were to demonstrate their organizational structure to them then they lose. By setting up different promotions and deals for events like black friday they get people to sign up for their website which begins the relationship between the customer and Walmart just by making an account. In this instance there is a relationship between the online website and the in store experience as customers on black friday were to make an

account and if they waited at the store for an item for an hour they were guaranteed to get the item. This example was a way that customers could use every aspect of Walmart to make their experience better and more efficient. 4. Why is Walmart in-sourcing the development of its online operation, in part by acquiring technology companies rather than outsourcing development to low-cost countries and other domestic firms? Walmart in-sourcing the development of its online operation makes it so they have control over the technology and the different expertise that is used to build a better ecommerce platform and by acquiring technology companies Walmart has access to different high level ideas,solutions ,and talent for the different needs of the company. Walmart doing this provides a competitive advantage because they can put themselves a step ahead of other competitors, continue to dominate e-commerce, and elevate the consumers experience. Wlamart will also be able to adapt to change and fix problems much quicker and efficiently then it would if they out-sourced the development of the online operation. 5. Why did Walmart acquire Jet.com? Walmart in an act to try and close the gap between them and Amazon in online shopping revenue acquired Jet.com. When buying this website they will acquire unique talent they also will get the unique business model that the website provides and the way they deliver products to customers that allows customers to save money the more that they add to their cart. Jet.com has many of its own warehouses and over 2,000 partners. The way this website works is that depending on where your orders are being routed from that will determine in real time how much you are paying and also how much Walmart will end up paying to ship the products to you so this then saves the customer money and the company money in terms of the shipping costs. Jet. Com will help with closing the gap between the two huge ecommerce platforms by bringing more millennials and different business ideas into walmart. 6. How does Walmart’s fulfillment operation differ from Amazon’s? Walmart uses its physical stores as fulfillment centers for different online orders this allows Walmart to use its existing physical stores efficiently and reduces the amount of fulfillment centers that might have otherwise been needed. While Amazon relies almost entirely on fulfillment centers which are located across the country. Walmart has partnerships with delivery companies, there own drivers that will deliver, and crowd- sourcing options while amazon relies heavily on delivery vehicles. Walmart is able to use their storefronts to help them outsource product which is efficient and cheaper for the company while amazon doesn't have storefronts so they rely almost entirely on deliveries and third party deliveries and multiple fulfillment centers placed around the country.

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Wk 10 Video Case

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