Funding and Producing a Music Video

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Werline 1 Briley Werline Briley.G.Werline-1@ou.edu Professor Steffensen Danc 1713-002 October 8, 2023 Funding and Producing a Music Video Everyone has watched at least one music video in their life. Whether the video ranging from Kids Bop or watching Taylor Swift’s newest release. Producing a music video contains so many aspects and also budgeting for the music video contains even more. How do you do both of these things to make a GOOD video? The average studio music video budget is ranging from 20,000 dollars to 1 million dollars, plus. How much is just the behind-the-scenes work? Production itself takes a chunk of your money on the most basic level according to Medium.com. The producer fees range from $500 to $1,250 a day. The director fee ranges from $500 to $1,000 a day. Camera operation and equipment ranges from $650 to $4,500 a day. Adding in lighting, city permits, rentals, and location fees, all those together can range from $1,275 to/above $5,250. Postproduction also will make your wallet hurt. Editor fees range daily from $500 to $1,250. Receiving Redundant Hard disk will cost you around $300. Adding additional visual effects after video is recorded ranges from $75 to $150 an hour.

Werline 2 There are different levels of music video productions as well. Starting at a level one which is referred to as a “Shoestring” budget averages from $2,000 to $5,000. You are getting the most basic of the basic music video at this level. You typically get one full day of shooting, possibly two. There is only one camera operator. The crew you get for production is very limited, either one or two people. The quality of the film is lower, a high-quality digital camera is rarely used. You have few if any hired actors and if some are hired, they are typically not professional with experience. The roles of behind the sense production are usually combined. That meaning the Director is most likely also editing and producing the video. To keep the budget low, permit fees are avoided by carefully choosing where to film and produce the video. Level 2 music videos, “Modest” budget, estimate around $5,000 to $10,000. When shooting you get around 2 to 5 days to film. The crew is a little bit bigger than a level 1 with four to five people. The quality of film is better since it is filmed on a higher-end video camera. Costumes are sometimes involved but there is no wardrobe team. Typically, 2 to 5 professional actors are able to be hired. Minor visual effects are also available. Permits are still avoided but they are required for shoots on public property. A level three, “Healthy Independent” budget will be around twenty thousand dollars to fifty thousand dollars. You don’t receive a full shooting crew, but it will give you a more basic, not extremely extra music video. When shooting a level three music video, you receive several days (five to seven) of production. The music videos are filmed on a high-end digital cinema camera. Several actors who are experienced are typically hired for production. Visual elements are also typically used in level 3 music videos. Since these videos do have a comfortable budget, city permits are required in most cities and production insurance is required in most cities as all.

Werline 3 A level 4, “Commercial/Studio budget is typically over $50,000 and the highest budget in record is twelve million dollars. You can have several weeks of production for these music videos, and you are receiving a full professional film crew. Full production insurance is required in all states and cities and so are city permits. Visual effects are typically the main focus and were lots of money is going to. The cast of the music video contains more people than a level 3 video. Level 4 videos consist of loads of people in the “background”: hairdressers, wardrobe team, makeup artists, and more. Before shooting/filming even begins, there are mood/idea boards set up. Color palettes are made before creations of sets and outfits and wait for approval on the executive level. The music video is practically planned out by each second before filming begins. If I were to focus on Taylor Swift’s “Look What You Made Me Do” music video, the budget was approximately twelve million dollars over a less than two-week production. Why? Special Effects and Wardrobe: Taylor Swift had a digital special effects team and a makeup special effects team for this music video. Her makeup took twelve hours each day to be practically shape-shifted into a zombie. Though this budgets breakdown never got disclosed, the average pay for a professional is $24.27 an hour. That averages out to $291.24 daily for just the zombie look. In the video, there is added bats playing, smoke in the sky, golden snakes, wings of planes falling off, and so much more that is seen at a deeper level. Taylor’s wardrobe is made up of outfits she already had, appearing in past music videos over the years, and new dark clothing. Her new wardrobe was estimated to cost between $2,000 and $4,000. Adding onto Taylor’s wardrobe: Taylor Swift got accused of mimicking Beyonce, Kim Kardashian, Kanye West, and all her past lovers. People did attack Taylor

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Werline 4 Swift the same way they attacked Beyonce when she was believed to “copy” Anna Teresa De Keersmaeker for her video of “Countdown” in 2011. Props and Sets: There were over 5 different sets made for this video. Bathtub filled with diamonds, airport with plane, castle and thrown, a room that represents Taylor Swift’s past “eras”, and what appears to be a “old money” styled home. Props and sets are estimated to be from $1 million to $3 million. Taylor Swift is just one example of a level 4 music video production. Though the full break down of budget to “Look What You Made Me Do” is not released to the public, we can get a tiny taste of all the elements put into the video just by what the visual effects and sets cost. Music videos take a lot of time, effort, and money to produce a high-quality video. As mentioned earlier, there are several different options or levels to the production of a video. At the end of the day, you get what you pay for. For someone who is just starting off their music career, a level one or an at home film would most likely work best for them. If you are an artist like Taylor Swift, Beyonce, Luke Bryan, Adele, Harry Styles, a level 4 video production would be just up your ally. Just like in life, what you put into a music video is what you get out of it. The tiny aspects and detail are what is going to make it great. As dancers, singers, or performers’ gain the ability have a bigger budget, the more special, literal special effects, and quality the film will be. The levels are like a latter to climb up. But starting off performers should expect to spend at least $2,000 and at most $5,000. Level 1 give the option to grow but also not risk every penny you have to film a most likely, five-minute-long video.

Werline 5 CITIATIONS “Get the Job You Really Want.” Zippia , www.zippia.com/special-effects-specialist-jobs/salary/. Accessed 10 Oct. 2023. Gibbons, Garrett Wesley. “What Should a Music Video Budget Be?” Medium , Medium, 28 Apr. 2019, medium.com/@garrettgibbons/what-should-a-music-video-budget-be-120bf49f554f. “Taylor Swift - Look What You Made Me Do.” YouTube , YouTube, 28 Aug. 2017, www.y- outube.com/watch?v=3tmd-ClpJxA. VUMEDIA Group. “Music Video Production Costs.” VUMEDIA Group , 25 May 2019, vumedi- agroup.com/music-video-production-costs-2019/.

Funding and Producing a Music Video

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