2023 05 21 Achint Kaur Insights Exercise

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Seneca College *

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103

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Business

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Feb 20, 2024

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docx

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Uploaded by AmbassadorGrasshopper2973

Identifying Insights Exercise Student Name & #: Achint Kaur 112027222 Date: 25/05/2023 Commercial #1 – Leons https://youtu.be/CSq5hTTG3e4 https://youtu.be/zCIs-5e1law https://youtu.be/pXoFOqzU9xY What do you believe was the fundamental consumer insight that led to these ads?  Wide Range of Styles and Options: Consumers often look for furniture that suits their personal style and complements their home decor. Having a diverse selection of styles, colors, and designs can attract customers who want to find furniture that reflects their unique taste and preferences.  Longevity and Trustworthiness : Consumers often value established brands that have a reputation for reliability and longevity. Highlighting Leon's history and commitment to providing quality furniture for over a century can instill trust and confidence in potential customers  Convenience and Accessibility: Offering convenience and accessibility can be crucial for consumers. This includes providing easy-to-navigate stores, a user-friendly website for online shopping, and a variety of payment and delivery options to make the purchasing process more convenient for customers. How effectively do you believe the ad leveraged/communicated that insight and why? I believe these ads were on point in communicating these insights as the ads display various sizes, shapes, colours of furniture. Along with the wide range of options, the ads also display the ease with which consumers can trust the brand because they bring home to you everything you want in a creative yet safe way. (turn over) D Reith Page 1 of 2 2024/02/15

Identifying Insights Exercise Commercial #2 – Three UK (Cellular Phone Service Provider) https://youtu.be/Wz7YbGCeWPA What do you believe was the fundamental consumer insight that led to these ads?  Connectivity: Recognize the importance of seamless and reliable connectivity in consumers' lives, enabling them to stay connected with loved ones, access information, and enjoy online services.  Data Demand: Understand the increasing demand for data and the need for affordable and flexible data plans that allow consumers to explore the digital world without limitations.  Accessibility and Inclusivity: Strive to make services accessible to a wide range of consumers, considering affordability, network coverage, and availability, ensuring that everyone can benefit from connectivity. How effectively do you believe the ad leveraged/communicated that insight and why? The ad was simple yet effective. They used humor to display their message of helping people connect from 16 different countries. This ad was clear to showcase the need of people connecting to each other without any additional charges. D Reith Page 2 of 2 2024/02/15

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