final paper APR-101

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Business

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Feb 20, 2024

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By BUCHANAN EVERHART APR-101 FINAL PAPER CREATIVITY

Katie O’Donnell - Katie is a social media manager for the company Aquent, which is the leading global work solutions company. Katie does a lot of remote work and can travel which she values a lot in her job, and she also was the director and producer of the Road to Formula 1 film about a 12-year-old son of a Formula 1 driver, which I found very interesting and impressive. Mckayla Sanders – Mckayla is a sponsorship activation associate at the company MKTG, which is a huge advertising company which Mckayla worked her way to becoming a top position in her field. When she was initially out of college, she struggled to find a job but now she is found her niche and thriving and has teams underneath her. Cameron Patterson – Cameron is a senior account executive for a company called SPI Group. Cameron has been in many different positions and is open to almost anything communications/marketing related which has helped lead him to where he is today. Emy Fowler – Emy works in post production and has been with different companies along her journey. She does a lot of work with finalizing a film/video/show once it is almost ready to be put out to the public. Michael Anastasia – Michael is an Account Executive for Art Machine, a company that specializes in a broad array of marketing and skills. Michael especially impressed me by landing the company’s first podcast client, which opened a new field for the company to make money. Ashely Smith – Ashley is the president of GSD Advisory, which is her company that she launched. With Ashley’s extensive background in advertising, communications, and especially with entertainment is had led her to this point of opening her own company after years of being in the industry. Sandy Paula – Sandy is the CEO at Never a Doubt, LLC. Sandy has worked with TBS/TNT/TruTV/ HBO max in analyzing what gets customers to watch more and other data driven customer trends which is a very impressive and interesting job to me. Nicholas Coven – Nicholas is a Senior Account Executive at Energy BBDO.

One of the speakers who stood out to me the most was Sandy Paula, the CEO of Never a Doubt. Sandy has worked with countless big name brands including TBS/TNT/HBOmax, and other brands. Working with these companies Sandy analyses data and has been a direct link between her companies she has worked for and some of the largest clients and stakeholders. Sandy will collect data and numbers like reviews of shows and the number of views and presents solutions to bring more viewers or keep viewers to her executives. This includes things like deciding to take a character off a show, changing the plot mid-season based on reviews and the type of analytic data she collects. Her long-time experience in the industry has gotten her to where she is today. In addition, she said in class that she had been in a position for a long time and was very comfortable in her field. With that being said, she was offered a position higher up at a different branch of her company. Even though she was nervous because she had been a master in her current position, she took the chance and went for it. Although she might have started off this new position/field a little rocky she said she is glad she pursued it because of where she is now due to her taking a new, similar but different, job. This was a bit of a step outside her zone, but the work was basically still the same. Now she is a CEO and is still thriving in her position. Sandy said she likes how in her line of work she can see the results and see her projects when they go on air, etc. This is something that I value in my line of work and is part of why I chose Sandy as my favorite speaker. She has shown how being consistent and hard work can pay off which allows her to be in a high position currently and enjoy some more freedoms of where and how she works because of this. This is something I would want to achieve one day as well as be able to be in a creative field such as Sandy Paula’s.

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final paper APR-101

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