Peteolo Farm 1 - INDIVIDUAL Case Analysis Template (3)

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BUSM35436 Business Cases Peteolo Farm – Individual Case Analysis Template Student Name: Anju Bhandari Student ID: 991579301 Due Date: 30 th January Class #:61889 By submitting this document, I confirm that it’s contents reflect only given case information and my original work, and that I am aware of and follow Sheridan’s Academic Integrity Policy. Case Synopsis : Joey Peteolo a start-up farmer in Hortonville, Nova Scotia addresses the challenge of how to fulfil the demand for skilled local labour on his farm given his limited financial resources. He needs to consider his options and choose among them. Decision Maker : Joey Peteolo, Owner, Peteolo Farm Problem Statement : Joey Peteolo must decide how to fulfil the demand for skilled local labour on his farm given his limited financial resources. Decision Criteria/Goals :  Must satisfy financial constraints of farm.  Seek to develop a farm that is not run in a conventional manner  Interest in giving back to the community, environmentally and socially conscious A. Business Case Segmentation – 20 Marks A1: Background segmentation - considering the decision maker, problem statement and goals, segment relevant business case facts using specific headings , i.e. Industry, Company, Financial, Marketing, Competitive, etc. Present relevant facts only, no analysis (5 marks): Background Segmentation : Joey Peteolo a new farmer in Hortonville, Nova Scotia. He has difficulty of fulfilling the demand for skilled local workers on his farm because of his limited budget. He needs to evaluate the options and make a decision. A2: Why is thisHeJoey problem important ? (2 marks)  He has limited budget so that he can not fulfill the skilled worker’s expected wages  His farm is new and he has to invest money on marketing to attract customers  He has no sufficient workforce A3: How urgent is the problem? (2 marks)  He needs to compete with other established farmer  He has to evaluate the options and make a decision to start up the farm A4: What timelines must the decision maker’s recommendations work within? (2 marks) 1 ALL SUBMISSIONS ARE TURNITIN ENABLED

BUSM35436 Business Cases Peteolo Farm – Individual Case Analysis Template  This problem should be addressed as soon as possible A5: Who are the key people and/or groups that you need to consider in solving the problem? (2 marks)  Joey Peteolo  Lenders  Skilled local workers  community A6: Rank order any constraints or considerations that may limit the range of solutions i.e. cost, timeline? (2 marks) 1. To pay the worker’s expected wages 2. To gain trust form the lenders so he will have enough financial resources 3. To get information about the farm competition in the region A7: Identify and rank order the KEY ISSUES that must be addressed to meet the Decision Maker’s goals. (5 marks) 1. Sufficient financial resources to fulfill the demand of workers and run the farm 2. Hire enough skilled workers 3. Invest in marketing to get attention of the customers 4. Show interest to give community back socially and ecologically B. Situation Analysis – 20 Marks Provide appropriate analyses - based on the Business Case Segmentation and Key-Issues identified above. You must complete the required analysis identified below plus any additional analysis that you feel is important to the case. For each completed analysis, you must provide Conclusions and Implications. (1) SWOT Analysis – Peteolo Farm: Analysis : Strength: The Joey’s concept is to run the farm in environmentally friendly agricultural practices.The purpose of this farm is to have strong social conscience and giving back to the community Weakness: The farm is start-up and it has limited financial resources to fulfill the demand of local skilled workers. To run his farm in a conventional manner, he needs to hire more workforce 2 ALL SUBMISSIONS ARE TURNITIN ENABLED

BUSM35436 Business Cases Peteolo Farm – Individual Case Analysis Template Opportunities: Because of high demand of local foods, there is potential for investing on this trend. Since Joey’s concept in farming is socially and ecologically friends, he has opportunity to attract customers and visitors. Threat: The farm is start-up, and farmer has insufficient fund to run it. Joey has to compete with established farm which is challenging phase to him. Conclusions (Rank Order): 1. The farm is start-up and it has very limited budget. Within the budget it has to fulfill its local worker’s demand which is challenging to Joey peteolo. Implications (Rank Order): 1. Joey has to increase capital to finance the farm 2. Joy needs to borrow financial aid from the bank (2) SWOT Analysis – Joey Peteolo: Analysis : Strength: Joey is a new farmer. He is environmentally and socially conscious. He want to run the farm in convention manner. His interest is to give community back. Weakness: Joey has very limited budget and he is facing difficulty to fulfill the local worker’s demand Opportunities: Joey has opportunities to run the farm in conventional manner. He can give the community back as per his interest 3 ALL SUBMISSIONS ARE TURNITIN ENABLED

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BUSM35436 Business Cases Peteolo Farm – Individual Case Analysis Template Conclusions (Rank Order): 1. Joey should make a plan to develop the farm which is running in the lack of conventional manner. 2. Seek for financial aid to fulfill the demand of workers on his farm Implications (Rank Order): 1. Invest in marketing 2. Hire new workers 3. Enhance capital 4. Make strategy to compete with other farmers (3) Financial Analysis – Labour Costs: Analysis : Joey needs to rise his financial resourcers to fulfill the demans fro skilled worker on his farm. He must consider regarding his financial situation while hiring new skilled workers to pay them accordingly. Conclusions (Rank Order): 1. As per financial analysis hiring skilled workers ca be expensive. Based on his financial analysis, he must make some strategies to met the worker’s expectations. Implications (Rank Order): 1. Hire skilled workers and ask help for financial resources from outside (3) Target Group Analysis : Analysis : Small range farmers who are interested in running the farm in a conventional manner and willing to community back are the target group of this case. The farm is aimed to build environmental and social friendly Conclusions (Rank Order): 1. Target to small scale farmers and interested in running a farm in a conventional manner 2. The farm should be social and ecologically friendly 4 ALL SUBMISSIONS ARE TURNITIN ENABLED

BUSM35436 Business Cases Peteolo Farm – Individual Case Analysis Template Implications (Rank Order): 1. Target to small scale farmers and interested in running a farm in a conventional manner 2. The farm should be social and ecologically friendly (4) Additional Analysis : Analysis : 1. What are the risk factors of choosing each option? 2. What can be the social implications of each option? 3. What are environmental impacts of each option? Conclusions (Rank Order): 1. Risk can be social and environmental 2. Financial risk 3. Implementation risk Implications (Rank Order): 1. Risk can be social and environmental 2. Financial risk 3. Implementation risk C. Alternative Solutions: Four alternatives are presented in the video case. Based on your case analysis, you may add additional alternatives if desired. 1. Hire skilled immigrant workers. 2. Use a local worker model. 3. Use a volunteer model. 4. Use a barter model. 5. Social analysis 6. Environmental analysis D. Alternative Analysis – 20 Marks 5 ALL SUBMISSIONS ARE TURNITIN ENABLED

BUSM35436 Business Cases Peteolo Farm – Individual Case Analysis Template Provide at least 3 PROS, 3 CONS, the MOST LIKELY OUTCOME and RATING for each Alternative. (Pros/Cons - 10 marks, Most Likely Outcomes - 8 marks, Rating – 2 marks) Alternative 1: Hire skilled immigrant workers. Pros:  Immigrant workers are flexible to work on minimum wage Cons:  There might be cultural and languages barriers between workers and farmer Most likely outcome:  Can save money paying lower wages On a scale of 1 to 10, how likely is this alternative to meet the stated Case Solution Goals? 5 Alternative 2: Use a local worker model. Pros:  Would be more permanent and give back to the community Cons:  May have to pay more in comparison of immigrants workers Most likely outcome:  Joey will train the local workers and provide desired wages On a scale of 1 to 10, how likely is this alternative to meet the stated Case Solution Goals? 7 Alternative 3: Use a volunteer model. Pros:  The farm saves money and get the work done for free Cons:  Can be relied on their work Most likely outcome:  On a scale of 1 to 10, how likely is this alternative to meet the stated Case Solution Goals? 4 Alternative 4: Use a barter model. Pros:  May have chance to communicate and make relationship with others in the community Cons:  They might not work as per the farm owner’s expectations Most likely outcome:  There is doubt if anyone interested to service as a barter On a scale of 1 to 10, how likely is this alternative to meet the stated Case Solution Goals? 1 Alternative 5 (restate alternative): Pros:  Will have opportunities to oversee different types workers performance. Cons:  Difficluty to choose the best alternatives 6 ALL SUBMISSIONS ARE TURNITIN ENABLED

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BUSM35436 Business Cases Peteolo Farm – Individual Case Analysis Template Most likely outcome:  Will have chance to learn about the business practices and run the farm effectively On a scale of 1 to 10, how likely is this alternative to meet the stated Case Solution Goals? 8 E. Recommendation – 20 Marks E1: Clearly state the alternative solution that you (as decision maker) plan to implement to meet the Decision Criteria/Goals. (5 marks)  To recommend, the Peteolo should begin the farm in a conventional manner  As per his consciousness on environment and social, he should give the community back E2: Present and defend the rationale for selecting your recommended solution, referring back to your Analysis of Alternatives and Decision Maker Goals - use this section to convince the reader why you chose each recommended solution. (10 marks)  Hiring skilled immigrant workers: Hiring skilled workers can bring the work efficiency. It is less time consumption on performance. No need to train the workers if hired skilled workers. It is cost effective since the migrant workers can work at low wage E3: Present any important assumptions and/or external references you made beyond the information provided within the case . (5 marks)  The farm is facing the difficulties due to its financial situation and it has to choose the best option to run the farm in a conventional manner. F. Implementation Plan – 10 Marks - Recognise the present financial condition and needs of the farm - Look for better alternatives to get better outcomes - Stablish a plan thoroughly to fulfill the need of the farm - Implement the chosen alternatives and watch for its result 7 ALL SUBMISSIONS ARE TURNITIN ENABLED

BUSM35436 Business Cases Peteolo Farm – Individual Case Analysis Template Provide a Step by Step Strategic Action Plan. How will the recommended alternative solution(s) be implemented ? 1. Rise capital and invest on technology that the farm needs. 2. Research the found alternatives deeply and analysis if they can met the farm’s expectations. 3. Select the best alternative that you think it works and monitor the performance regulary. G. Overall Quality (logical consistency & readability – to be completed by Professor) - 10 Marks 100 Marks Total 8 ALL SUBMISSIONS ARE TURNITIN ENABLED

Peteolo Farm 1 - INDIVIDUAL Case Analysis Template (3)

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