UNIT 7 CASE

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Running head: WEEK VII CASE 1 Charlyse Moore Week VII Case Study Introduction to Business Professor. Ike Udechukwu 11/16/2021

WEEK VII CASE 2 Introduction The Starbuck Coffee Company was started in 1971, and the first store opened in the United States at that time. When the corporation used Moby, it brought to mind the waters and maritime history that enchanted the early coffee sellers. Starbucks is often regarded as one of the most ethical businesses in the world. The company's management & employees have a social obligation to ensure that the company's physical and mental environment is suitable for the greatest possible production as well as a positive image of the business. A company's greatest asset is its ability to provide a high return on investment if its management is both competent & ethical (Kang, 2018). Business Ethics As an ethical company, there are several advantages, including the ability to attract or retain employees, workers, & consumers. Because they understand that the firm many managers have stated their unique ethics and has made a promise to the workplace in an ethical & sensible manner, they may have confidence that the budgets they use will be consistent with their moral position. Reputation is unquestionably one of the most important assets a new company may have, & it is also one of the most difficult to regain if it is lost. Maintaining this track record will be dependent on the idea's ability to follow through on its promises (Kang, 2018). Starbucks has made efforts to be a socially responsible corporation and do business in a morally correct way. The concept is proud of its ability to do business in a socially & environmentally responsible manner via local communities, sourcing, ecosystems, variety, & wellbeing. The concept tries to live a life in accordance with its history and costs. Starbucks

WEEK VII CASE 3 wants its consumers to know exactly how it is doing in terms of being socially responsible, and it does it in a very public way. The issue prominently displays its quest record and prices within the walls of several merchants; the issue prints information on its coffee cups; the issue devotes numerous pages inside the organization about how individuals do their responsibility, and Starbucks occasionally collects an annual report on its social responsibility. By examining Starbucks and its commitment to social responsibility, I assert that an organization may achieve adequate development and increase shareholder value by doing business responsibly. Clients are also willing to pay a premium price and use an organization's products if they know they are aiding a socially responsible business (Kang, 2018). Starbucks coffee's next method of demonstrating corporate social responsibility is by his or her commitment to this atmosphere. To help the environment, Starbucks coffee's first objective, after a push from an NGO, would have been to provide extra Good Business Coffee. "Planning green" is a simple method to help the environment right from one's own store. The perseverance of Starbucks coffee's customer service staff demonstrates the company's commitment to social responsibility. The simplest method to get what they want for free is to know their market segments inside and out (Kang, 2018). A strategy that Starbucks coffee uses to demonstrate its dedication and responsiveness to shareholder demand is to serve enormous servings of its products. Due to the fact that they provide the greatest coffee on the planet, the company is able to manage a small business. As a result, it helps to support the farmers' livelihoods by purchasing coffee at a fair price and educating them on how to properly cultivate coffee beans, which includes maintaining a stable environment (Kang, 2018).

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WEEK VII CASE 4 Starbucks has emphasized the need to be concerned about the global environment and assist individuals or stakeholders in their efforts to do the same thing. As the firm's business is conducted via agricultural products, they feel that internal company pursuits for sustainable environments, such as recycling & environmentally friendly construction, are useful. As a result of fostering a range of community interests in a variety of sectors, the agencies believe that distinct persons need the opportunity to participate in the beneficial area. All members of the staff have been approached with respect and also with acknowledgment, without the use of comments, opinions, injustice, itching, and so on. On the contrary, they are doing their operations inside the limits of the firm under favorable operating conditions (Kang, 2018).

WEEK VII CASE 5 Reference Kang, J. W., & Namkung, Y. (2018). The effect of corporate social responsibility on brand equity and the moderating role of ethical consumerism: The case of Starbucks. Journal of Hospitality & Tourism Research , 42 (7), 1130-1151.

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