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BSB60520Advanced Diploma of Marketing and Communication BSBTWK601 Develop and maintain strategic business networks Assessment 1 Student name: Natthakarn Mongkolchai Student ID: 180184 Appendix 2 – Plan networking activities Business strategy Which document did you read to obtain information about the business strategy? What are the key features of your business’s strategy document (at least five)? What are the strategic objectives of your business? Summarise the numerical information contained in the document and explain how it relates to strategic networks. Business strategy is a business document that highlight the business strength so that leader able to achieve company objectives. The detailed plan help to guide business in hiring process and allocate company resources as well as gathering different employees talent in supporting company goals. The Key features of Worlducation are offering different product in technology to highlight the superiority of product due to its technology,pricing, features and design. Product differentiation is effective as it differentiate between company and its competitors. Improving customer experience by building excellent customer service to achieve it’s objective by online support or effective call center. Attract the best staff by encouraging diversity working environment, encourage innovation and strengthen employees skills to develop good customer service. The strategic objective of Worlducation is changing children learning experience by using the latest and innovative technology to meet customer demand and adjust their learning experience. At the same time strengthen employee skills and knowledge to provide better customer service. Summarise Nemurail  Within 4 months, establish at least one new strategic business relationship.  Raise the profile of Worlducation among influential people in business so that 75% of those in the sector are aware of the company and its offerings.  Regularly impart expertise and understanding about the sector to strategic partners.  To save manufacturing expenses by 15%, share production responsibilities, opportunities, and risks. Networking objectives What are the networking objectives of your business? • Form at least one new strategic business relationship within 4 months. • Create an increased awareness of Worlducation amongst business leaders and influencers • where 75% of industry leaders recognise the brand and its products. • Share industry knowledge and experience with strategic partners on a regular basis. • Share manufacturing responsibility, opportunities and

risks to reduce manufacturing costs by 15% Organisational requirements Which policy and procedures are relevant to strategic business networking? Identify and summarise the requirements of at least one policy and procedure. How Worldeducation Staff should communicate with Business Partners, Customers, and the Media in order to accomplish organizational objectives and goals is outlined in both the External Communication Policy and Social Networking Policy. Employees must share and discuss any information pertaining to Worldeducation business activities in accordance with the Social Networking Policy. All personnel are required to utilize social media platforms in an appropriate and responsible manner at all times. Local law will determine how the policy is interpreted and applied in the event that there is a dispute between the policy and local law addressing internet use and privacy data. If employees don't comply, it will result in disciplinary measures and employment termination.

Existing business relationships Identify at least one existing business relationship. Summarise the relationship: • who the relationshipis with • how yourbusinesses provide valueand advantage to one another. Does the relationship have strategic importance? How does the relationship help your business reach its strategic goals and objectives? Does this relationship align to your business’s networking objectives? In the case of Worlducation, they had formed a relationship with Flexischools to provide information and related service to parents at convenient place with aim to share more about innovative education industry to customer once a quarter. This strategic relationship help to open the opportunities for customer to know more about Worlducation as innovative learning technology that useful of children learning progress. Potential business contacts Identify and describe at least three potential business relationships and contacts for the relationship. How will the relationship help your business reach its strategic goals and objectives? How will the relationship align to your business’s networking objectives? Contact Description Business growth RELATION SHIP ALIGNME NT WORLD VISION https://www .worldvision. com.au/corp orate- partnerships contact Mr David Email service@wor ldvision.com. au phone: 13 32 40 Humanitari a n and developme nt organisatio n that help children in have fulfilled life. Would help to increase business visibility, reputation and sales This relationship would definitely align with the business vision and mission SAVE THE CHILDRENv https://www .savethechild ren.org.au/g et- involved/par tner-with-us World leading independent organisation for children As above this relationship will enhance the business visibility, brand reputation, sales. The relationship will help the business in achieving its vision and mission by providing

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contace Ms Ling info@saveth echildren.org .au educational tools to as many children as possible regardless they can afford it or not. Macaquarie Educational Group AUSTRALIA website link and contact person here https://www .mega.edu.a u/ contact: Pla MEGA is an educational provider that serves and provides quality educational and learning to students around the World Identify new resources and expand previous resources, increase sales, share knowledge regarding the educational markets, trends, update The relationship will contribute in keep the organisation a leader in educational sector trough enhanced visibility, being innovative and always up-todate regarding the last news, trends in the educational market

Select business contact Which business contact will you focus on for the remainder of this assessment? Why? For Worldeducation Case Study the business chosen to being contacted is World Vision Australia, which help to increase company brand awareness and create strong strategic business relationship to increase the revenue and resources Research contact methods. Upcoming conferences Identify at least one potential conference you may attend to establish contact with your selected business contact. What are the details of the conferences you have identified? World Vision YOUTH Conference. (ref. https://www.worldvision.com.au/getinvolved/learn/world-vision- youth-conference ) World Vision Youth Conference is a platform for young minds to come together to build their social awareness and learn how their actions can help put a stop to global injustice. The conference unites thousands of students from across Australia every year and gives them the opportunity to channel their potential for leadership The conference time Auckland 7th May 2024 The Trusts Arena, 65-67 Central Park Drive, Henderson Event Health & Safety plan Professional associations Identify at least one professional association whose members may be appropriate business contacts for the selected business relationship. Provide the details of the associations you have identified. MOUNTAIN BLUE FARMS (ref. https://www.mountainblue.com.au/ Mountain Blue is a family owned and operated company, established in 1978, that produce the highest quality blueberry fruit and genetics, along with an extensive nursery and marketing service. Thanks to the support of Mountain Blue and their customers, communities in northern Uganda have new health clinics and teacher housing, as well as improved access to clean water and sanitation in local schools

Other business networking opportunities Identify at least two other opportunities (or methods) you may use to contact your selected business contact. Here are two methods use to contact business: - Email: Worlducation product and service can be reached out to customer in quick, flexible and cost-effective approach for them to returnwebsitevisit.Usingemailmarketingtoprovidepersonalized and genuine communication and boost the marketing effectiveness. - SocialMedia:Helptoincreasesales,attractcustomertovisit website and improve brand image and create long-term relationship with customer. By using social media, it enable companytocreatecontent,dataanalysisandinteractwith customer directly. Research sources List your research sources here (at least two). https:// www.e-marketingassociates.com/ https:// www.texty.pro/post/the-best-business-contact-methods- in-2022 https:// www.professionalacademy.com/blogs/the-most-popular- ways-of-contacting-your-company-arechanging/ Evaluate contact methods What are the advantages of each contact method? What are the disadvantages of each contact method? Email Advantages  Only person who voluntarily select to receive marketing will be on the list and enable personalize communication  Less expensive  Reach both large and small audience  Boost sales through instant click through website link sent through email. Disadvantages  Must have correct design, text and marketing list which is time consuming  Some emails cannot be delivered  Files are small enough to be downloaded and some file size took long time to load  Consumer might get irritated from the email and considered it as “spam” without looking through it. Social Media Advantages  Reach large number of people  Ease brand exposure  Allow communication and interaction directly through social media  Incharge in uploading own materials/contents in own social media Disadvantages

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 Exposing company through shame and risks if company are not careful on the content being uploaded  Took long progress on marketing through developing content, posting and communicate with audience  Frequent uploads and constant commitment in uploading content to wait for the result effectiveness. conference and professional associations The E- Marketing Association (eMA) is the largest marketing association in the world, assisting the online community with product and service development. It educates, trains, and supports businesses ranging from small to large, as well as non-profit and educational organisations Adventage : Target specific groups Realtime result and analyze Disadvantage Privacy concern Difficult to meausure ROI Joining an association gives a leader the opportunity to strengthen skills that are necessary for the company's growth and personal development. It also allows you to attend business conferences and conventions on a regular basis Advantage Networking: One of the biggest benefits of joining an industry association is the networking opportunities it provides. Stay inform: Disadvantage The due One of the biggest drawbacks of belonging to an industry association is the dues you'll have to pay. These dues can add up, especially if you belong to multiple associations. Rules and Regulations: Another downside of membership is that you'll have to comply with the association's rules and regulations. These rules can be restrictive and may not always align with your business goals. Time Commitment: Finally, belonging to an industry association requires a certain level of time commitment. You'll need to attend meetings, participate in events, and stay active in the community to get the most out of your membership.

Appendix 3 – Strategic Business Relationship Contact Plan Strategic Business Relationship Contact Plan Name of contact: David Towill Manager, Corporate Partnerships Date: 05.02.2023 Initial contact Initial contact will be done by using email to send invite for virtual meeting and it will be done 2weeks prior the conference day. In the email I will firstly introduce myself and the organisation, showing and explaining our achieved objectives, the current and future ones. It will initially contain a summarised explanation about why building a strong business partnership will bring advantages to both companies and at the same time will contribute in helping children across Australia and the World in having better access to educational and learning tools and opportunities. At the end we will invite the contact for a virtual meeting to better introduce and have a more formal but also friendly welcoming and first real approach and ask if the contact has any availability in the days before the conference day. The email will contain my Worldeducation contact details. . Follow-up contact Follow up the after two days of initial contract authorization. The first follow-up contact would be an email confirming and setting the day and time of the virtual meeting. It will be sent only after a positive response has been received from the contact after the initial email. Once the contact has given his availability about which day the virtual meeting could be attended, this email will contain the virtual meeting confirmation and detail (Day, Time, Subjects). The Follow-up contact is in line with the company policy since the follow-up email will be sent only if the contact has sent a positive response. The approach has been formal but welcoming as stated in the business development section of the External Communication Policy Future correspondence Worlducation should adapt in changing modern world, thus the communication channel mainly used in future correspondence are:  Emails:usetotransferinformationbetweenemployees,shareholdersandbusinesspartners.  Face to Face Communication: such as meetings andconference  Phone: Asking for the continuation of contract  Instant Message: help for fast and better communication in thefuture. Problems and risks Below are the unpredictable problem and risks occur while maintaining contact: Below are the unpredictable problem and risks that could occur while maintaining contact:  Internet system down which block the process of sending and receiving email and file attachment  Contact person has left the company  Contact person doesn’t reply to email or meeting invitation  Change in contact person Ways to take responsibility in address problems and risks:  Send email to recipients and followed by phone call to receive response within time frame  Schedule regular meeting on certain day of month, for example: first Monday of every month.  Ask other contact details in case of difficulties or emergency and prevent virtual meeting .

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