data visualization

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1 Data Visualization Name Institution Course Professor Date

2 Introduction “ Idea People Global," a European seer startup, stands at the brink of a transformative journey in rural tourism and hospitality. At the beginning of their entrepreneurial journey, they embraced a deep mission: to breathe life into villages and rural areas. They were fighting the disturbing departure of young generations that has left these communities encountering the phantom of becoming abandoned towns. Their sight is one of renewal, of caring cultural identity, and of giving economic opportunities to these unremembered corners of the corners of the globe. Still, the path forward awaits clearness and structure. It is within this setting that "Idea People Globale” turns to the setting and logic of Management Strategies, Business Rationales, and Data visualization as the directing lights for their original journey, drawing motivation from the transformative inheritance of Steve Jobs and the iPhone. This case study unfolds the strategies that will drive their startup, analyzes the complexities of rural tourism, and investigates the power of data visualization as the trigger for renewal, laying the base for the story that reflects their determination to refresh and conserve the cultural identity of rural communities. Mission and Vision The mission of “Idea People Globale ” is to renew tourism and hospitality in Europe and outside. Their vision is to inspire new life into small towns and rural areas by making them charming tourist destinations, thus advantaging the communities and young cohorts( Maxwell et al., 2023) . The supreme aim is to conserve the cultural identity of these communities while providing economic opportunities. By focusing on rural tourism, they target to fight the trend of young individuals leaving, thereby hindering the creation of ghost towns. Team Building

3 As an initiation, gathering the correct team is essential for success. “Idea People Globale" should look for individuals who share their zeal for rural tourism and have the skills necessary to bring their outlook to life. A varied team should involve experts in data analysis to interpret the message collected, making professionals encourage their services, business growth specialists to build partnerships, and technology gurus to manage the technical aspects. The team's dedication to the startup's mission and vision is supreme. They should be motivated by the desire to have a positive effect on rural communities and understand the significance of data- driven decision-making. Building a unified team with modern skills and a shared passion is essential for a startup's development and effect. Market Research Global market research is crucial for understanding the rural tourism industry’s dynamics. This research should explore developing trends, analyze the contest, and identify the problems specific to rural tourism rejuvenation. Potential objectives and areas for revitalization should be identified based on components such as accessibility, cultural abundance, and undeveloped potential. By performing detailed market research, “Idea People Globale” can seamstress their strategies to address the distinct wants and opportunities of diverse regions. This strategy will assist them in making knowledgeable decisions and position their startup for achievement.

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4 Figure 1: Polukhina, A. et al. (2021) The concept of sustainable rural tourism development in the face of covid-19 crisis: Evidence from Russia , MDPI . Available at: https://www.mdpi.com/1911-8074/14/1/38 (Accessed: 29 October 2023). Strategic Partnership To obtain assistance and access valuable resources, “Idea People Globale" should survey strategic partnerships. Local governments, tourism boards, and other stakeholders can take part in essential duties in their missions. Cooperating with these organizations can give the startup financial help and access to infrastructure and networks. By establishing partnerships with local governments and tourism boards, the startup can obtain reliability and help at the community level. These coalitions can also ease marketing efforts and help the benefits of rural tourism reactivation.

5 Data Strategy Data plays a vital role in the success of "Idea People Globale. "A well-organized data strategy should enclose data collection, analysis, and visualization. The startup should decide on the key performance indicators (KPIs ) to estimate success, like the number of tourists, economic development, and cultural conservation. Data analysis instruments and platforms, like SIMPLY ANALYTICS, can be capitalized to collect and process pertinent data. The startup should again establish data collection methods and guarantee data quality. Productive data visualization will let them communicate their findings and perceptions effectively to potential users and shareholders. Business Rationale Business Proposition “Idea People Globale” must explain an intelligible value proposition to convey how their startup will benefit rural societies and young generations. Their value proposition should address the challenges encountered by these communities and show how their services will give solutions. The startups could highlight creating sustainable job opportunities in rural areas, conserving cultural heritage, and promoting economic development. By clearly conversing with the value they bring to these communities, they allure the help from shareholders and investors whore their sight.

6 Figure 2: Hinton, T. and Richter, F. (2022) Infographic: Pre-corona international tourism growth in Europe outpaced domestic increases , Statista Daily Data . Available at: https://www.statista.com/chart/28472/pre-corona-international-tourism-growth-in-europe- outpaced-domestic-increases/ (Accessed: 29 October 2023). Business Model Growing a sustainable business model is critical for the long-term viability of the startup. This should figure revenue stream, cost structures, and pricing strategies. Revenue origins may involve fees from tourism services, donations, and cooperation with local businesses. It is essential to identify and control costs successfully to ensure financial viability. Pricing strategies should be competitive and consider the value the startup gives to its clients. A balance between causing revenue and attaining the mission is an answer to success. Founder Ideation

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7 Data Visualization Manipulating data from SIMPLY ANALYTICS and any other sources, “ Idea People Globale” can make visually enticing data representations that catch the problems and problems and opportunities in rural communities. By data visualization, they can pursue a compelling narrative that tells the story of why rural tourism is critical for community sustainability. Visualizing trends, economic effects, and cultural conservation efforts to make their information more accessible and convincing. Effective data visualization works for a powerful communication tool, probable clients and investors to grasp the effect of rural tourism rebirth and the positive changes it can bring to societies. Problem-Solving SWOT Analysis Finding the advantages, disadvantages, opportunities, and threats in this setting requires doing a SWOT analysis tailored to rural tourism. A restricted infrastructure could be a weakness, but the distinctive cultural and natural resources of rural places could be strengths( Schutte et al., 2023) . Threats include seasonality and competition from metropolitan locations; opportunities could be related to unrealized tourism potential. The analysis helps the company develop strategies that capitalize on its strengths and minimize its flaws by giving it a better grasp of the operating environment.

8 Figure 3: Taylor, I. (2023) A SWOT analysis template for the overwhelmed marketer , QuestionPro . Available at: https://www.questionpro.com/blog/a-swot-analysis-template- for-the-overwhelmed-marketer/ (Accessed: 29 October 2023). Porter's Five Forces In order to evaluate the competing forces at work, "Idea People Globale" applies Porter's Five Forces to the rural tourist industry. They could assess suppliers, tourists, and the threat of new competitors, for instance. Having a thorough understanding of these forces aids in the development of strategies for value creation and productive market positioning. PESTEL analysis The startup can examine the economic, social, technical, legal, political, and environmental aspects that influence rural tourism by doing a PESTEL analysis( Hatta et al., 2019) . Government policies, the state of the economy, shifts in culture, and other outside variables should all be considered. The startup can make wise judgments and adjust to changing conditions by evaluating these components.

9 Canvas Business Models and Value Propositions Business Model Canvas A Value Proposition and Business Model Canvas: The business strategy and value proposition of a startup can be effectively and visually represented using Canvas. Their client groups, essential partners, revenue streams, and cost structure are just a few of the components of their strategy that these tools help to clarify in an organized manner. These canvases allow "Idea People Globale" to gain a deeper comprehension of their industry and pinpoint areas needing improvement. Sales Approach Data Visualization Marketing Central to the startup's marketing plan should be the data visualization from resources such as SIMPLY ANALYTICS. "Idea People Globale" can produce dynamic marketing materials that effectively convey their objective by showcasing the difficulties that rural communities confront and how tourism can help them. An effective strategy for drawing in customers and investors is to use these images. content marketing A thorough content marketing plan is necessary to inform prospective customers, investors, and the general public about the advantages of rural tourist revitalization( Scott et al., 2022) . Blog articles, videos, webinars, and other educational resources could all be a part of this campaign. The startup may establish trust and interact with its audience by regularly creating valuable content.

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10 Community Involvement To gain support and spread the startup's mission, it is essential to interact with stakeholders and local communities. "Idea People Globale" might involve the community in the regeneration process by planning regional gatherings, campaigns, or seminars. The startup's mission is more likely to be embraced and actively contributed to by engaged communities. Focusing on the European Travel Market The marketing plan must be specifically designed to draw in travelers from Europe. A strong marketing strategy can be to emphasize the distinctive experiences and cultural heritage that rural areas have to offer. Planning marketing materials that appeal to this target demographic and conducting market research tailored to European travel tastes are crucial. Storytelling The goal of the startup and its influence on rural communities can be effectively communicated by developing an engaging story( Sun et al., 2023) . Using stories to connect with an audience and evoke feelings is possible. They can establish a close emotional connection with their stakeholders by relating their path of "Idea People Globale," community member testimonies, and successful revitalization stories.

12 References Hatta, I. H., Riskarini, D., & Ichwani, T. (2019). Business Development Strategy Model of SMEs Through SWOT and EFE-IFE Analysis. Shirkah: Journal of Economics and Business , 3 (1). Maxwell, J. C., & Maslow, A. (2023). Vision, Mission, and Core Values. Oswaal Aspire to Inspire Book , p. 11 . Schutte, N. M., & van Zyl, A. J. (2023). Course correction: the role of reflective writing assessment in a post-pandemic academic literacy course. Perspectives in Education , 41 (3), 78-94. Scott, D. M. (2022). The new rules of marketing and PR: How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly . John Wiley & Sons. Sun, Y., Li, Z., Fang, K., Lee, C. H., & Asadipour, A. (2023, October). Language as Reality: A Co-Creative Storytelling Game Experience in 1001 Nights using Generative AI. In Proceedings of the AAAI Conference on Artificial Intelligence and Interactive Digital Entertainment (Vol. 19, No. 1, pp. 425-434). Polukhina, A. et al. (2021) The concept of sustainable rural tourism development in the face of covid-19 crisis: Evidence from Russia , MDPI . Available at: https://www.mdpi.com/1911- 8074/14/1/38 (Accessed: 29 October 2023). Hinton, T. and Richter, F. (2022) Infographic: Pre-corona international tourism growth in Europe outpaced domestic increases , Statista Daily Data . Available at:

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13 https://www.statista.com/chart/28472/pre-corona-international-tourism-growth-in-europe- outpaced-domestic-increases/ (Accessed: 29 October 2023). Taylor, I. (2023) A SWOT analysis template for the overwhelmed marketer , QuestionPro . Available at: https://www.questionpro.com/blog/a-swot-analysis-template-for-the- overwhelmed-marketer/ (Accessed: 29 October 2023).

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