Discussion Overview
Throughout this course, many discussion opportunities come up where you need to
respond to other people's opinions and comments. Address the discussion topic after you
have completed your reading. Be sure to post at least three times over three separate
days, with your first post made by Saturday of the unit week. Your three posts should be
composed of your own initial response to the question and two additional responses to
your classmates and/or instructor.
Discussion Topic:
You have decided to form a new venture selling t-shirts. While you are drafting your
business plan, you realize you need to spend some time explicitly planning the goals and
activities of your new company. The first thing you must decide is what kind of t-shirts you
want to sell, to whom you will sell them, and how you will get them to your customer. You
will then use your decisions to set some goals for your new company. Remember, the
three levels of planning should link to each other such that you can trace the mission of
the organization through the three levels of goals. Planning at a holistic level ensures that
everyone in the company - from the CEO’s office to the front lines - is working toward the
same overall objective. Once you have decided on these aspects, post the following to the
Discussion Board:
What is the mission statement for your t-shirt company?
Based on your mission statement, note at least one strategic goal for your new
company.
Based on your strategic goal, note at least one tactical goal for your new company.
Based on your tactical goal, note at least one operational goal for your new
company.
For my venture T-shirt company, my mission statement would be “Providing activewear for a healthier
you and a healthier planet”. I want to provide activewear to help all people live more active, healthy
lifestyles. As a result, I want to sell activewear that would fit everyone, from a person suffering from
anorexia to someone struggling with obesity. With this in mind, we will sell from sizes XXS to 5XL. I want
everyone to have access to comfortable clothing as they work to improve their health. To help the
planet, our activewear would only be made from recycled polyester, also known as rPET. To keep costs
low, we would avoid distributor mark-ups and sell online with direct shipments to customers.
One of our strategic goals would be to build a reputation of using eco-friendly, sustainable practices. This
specifically means attaining sustainability certifications for all company facilities within 7 years.
A sequential tactical goal would be that the purchasing team only purchased production raw materials
made exclusively from recycled materials. This includes the shipping and packaging materials as well as
the material for the t-shirts themselves.
An operational goal for the company would be to recycle all excess material from production. Employees
would be encouraged to provide ideas to decrease loss in their daily processes.
Do you think that my mission statement is clear? Or should I narrow my focus to solely healthy lifestyles
or sustainable practices?
References:
