Module 6 case study Fardan.edited

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Tata can leverage its core competencies and success in the Indian market to enhance its exporting endeavour through its distribution channels. Its distribution channels and network within India can assist the company in establishing efficient routes for marketing its vast products towards export destinations. Additionally, the company should consider leveraging existing partnerships to create a relationship for market entry and reduce the cost of establishing a new distribution channel. Its brand reputation can be of much value when serving foreign markets. The company should capitalize on their brand equity in creating trust and credibility with consumers from foreign markets. This will result in quick market penetration, and its product will be easily accepted. Tata Motors needs also to adopt cost- efficiency practices, including efficient manufacturing processes and supply chain networks, to come up with competitive pricing within the foreign market (Kidav, 2022). Cost efficiency would be appealing in emerging economies. The viability of targeting emerging countries for export growth aligns with Tata Motors' strengths and market dynamics. One, there is a market potential in various African, Asian Pacific, Middle Eastern and Latin American countries. These countries serve as emerging markets due to the presence of disposable income, urbanization and the growing infrastructure. The competitive advantage of Tata Motors is also very crucial, where in these countries, it is likely to face less stiff competition. Thus, the absence of stiff competition offers the company the opportunity for market expansion ( Nayak & Shinde , 2022) . The Tata motor product portfolio includes trucks, buses, and commercial vehicles in high demand in its target countries. These vehicles are in high demand due to logistics, public transportation and infrastructure development projects. Thus, targeting emerging markets perfectly aligns with Tata Motors' strategic objective and allows the company to expand its market.

References Nayak, Y. G., & Shinde, R. M. (2022). Implication of Business Strategy in Indian Automobile Industry: A Case of Tata Motors. International Journal of Case Studies in Business, IT and Education (IJCSBE) , 6 (1), 126-138. https://www.supublication.com/index.php/ijcsbe/article/view/841 Kidav, A. H. (2022). Supply Chain Risk Management Of Tata Motors (Doctoral dissertation, Dublin, National College of Ireland). https://norma.ncirl.ie/id/eprint/5823 Reply 1 The core competencies of Tata Motors in India are crucial in enhancing the company's success in the foreign market. The company provides innovatively designed and technologically sophisticated buses for smart cities. Additionally, its strategy of offering vehicles with personal safety, comfort and reliability will result in its success across the globe. The company must continue embracing technology to keep up with the various standards required in the market. Unity, excellence and pioneering play a very significant role in enhancing the success of Tata across the globe. Reply 2 Tata Company's strategy of targeting growing countries will increase its viability and capability of generating crucial logical ideas that will result in its success. The company has the ability to create the least expensive vehicles that its target market can afford. Tata Motor's brand reputation in India is valuable in foreign markets. The company can capitalize on brand equity to build trust and credibility with consumers abroad. Additionally, through its distribution channels and networks within India, the Tata Company can establish

routes to market in export destinations. By leveraging existing partnerships and relationships, Tata can expedite market entry and reduce the cost of establishing distribution channels.

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