Marketing Recommendation

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School

Nairobi Institute of Technology - Westlands *

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Course

R103

Subject

Business

Date

Nov 24, 2024

Type

docx

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Uploaded by ElderRoseGazelle33

1 Marketing Recommendation Student Name University Of Course Code Instructors Name Submission Date

2 Executive Summary The essay involves an illustration of creating a perpetual map for the Riipen project client product focused on introducing STEAM programs such as coding, and canvas classes amongst others to the students which create an opportunity for the new students and create new strategies for the firm growth. The perceptual covers conducting desk research which helps in understanding current market offers through a review of Riipen client's projects and analysis of offers which at least bases on five diverse competitors. The major goal of the map is to identify the unique set-up of the project as per the client product and its position in the market with the current program. However, there is an illustration of two dimensions used in the company which can differentiate from the competition such as personalization versus standardization and practical skills development versus theory merits. Each of its positioning levels on the perceptual map makes competitors cover different quality and pricing strategies which leads to a change in moderation level.

3 Evidence-Based Marketing Analysis and Recommendation The U+ education company is a global and innovation-driven enterprise which is highly committed to the long-term success of the students. Its Market analysis connects highly qualified teachers from Canada and other parts of the world. With successive changes in the education sector, the U+ education firm for the Riipen client project prefers to expand on new markets such as Vancouver and Calgary and for it to be effective there is a perfect need of understanding the local market and its strategies which helps in the business planning. Therefore, the essay will give an illustration of an evidence-based marketing recommendation which are effective for the firm’s business success through the use of a perceptual map which validates new offers and strategy. Perceptual Map High Low Competitor 1 + ………U+ Competitor 4

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4 Quality Low Quality High Based on the perceptual map, the U+ Education Company is positioned between highly qualified and moderate based on the turn-up and current set strategies which leads to an effective planning for the firm success on learning and strategic level. Two Dimensions of the Potential Customer's Preferences Regarding Similar Offers The two dimensions used in the company which can differentiate from the competition are personalization versus standardization and practical skills development versus theory merits. Based on the personalized learning experience of the student versus their standard curriculum on the STEAM program, it is valid that a large percentage of the students either from the competitor or firm side seek personalized learning experience which caters for their diversified pace. The Riipen project as featured on the U+ education has to differentiate itself by offering an impressive and rationalized range of personalized learning paths and individualized support which help in understanding the local market. Competitor 3 +……+ Competitor 2 +……. + Competitor 5

5 The other dimension of justification features on practical skills development of the student versus their theoretical knowledge where students in this view often desire education which equips them with practical skills and real-world knowledge which can be applied in future planning and career merits. The firm must differentiate itself by focusing on hands-on projects and industry partnership which helps new students with learning opportunities that bridge the gap between professional success and classroom learning and review. For future merit growth in the firm, it is good to have personalized practical education that accords variation on the STEAM program and ensures that modern students evolve successfully in the market sector. Competitors' Position and Market Opportunities In the first quadrant, competitors in this level offer both personalized learning experiences and a strong impact on real-world application opportunities. Based on the illustration, the firm is likely to fall into this quadrant. The second quadrant comprises competitors which offer personalized learning experiences but lack effective strategies in real- world application scenarios. The quadrant has varied gaps which create variation in industry connection and experience level. In quadrant three its competitors provide strong and real-world application facts which leads to standardized learning. However, in quadrant four the competitors offer standardized education without an impressive focus on real-world application terms. Based on critique analysis, its potential space for U+ company covers quadrants two and four. In the second quadrant, the company can enhance its real-world merits offerings which bridge the gap and lead to a holistic education that combines personalized learning with practical skills development. In quadrant four the company emphasize both personalized and real-world level which creates a comprehensive solution for change in practical and learning merits.

6 The ideal positioning for their offer The company's positioning for its offers lies in empowering career-ready graduates through having personalized experienced learning. The Riipen client positioning should evolve around the personalization level where current students enrolled must align with the unique aspirations and career set-up goals. The nature of this issue creates a tailored change in education which resonates with individual interests having diversified skill sets. Recommendations Based on the exercise, the Riipen client must implement an effective personalized learning strategy for the local markets by adopting an approach that tailors educational programs. However, the company needs to enhance programs with hands-on projects and other collaborations which offered justifiable education. Riipen clients are supposed to establish strategic partnerships with firms relevant to education offering sectors. Conclusion The U+ education company has imposed a transformation and strategic planning for its learners where it has combined personalized learning with real case scenarios thus empowering students to reach their diversified merits. The perceptual map gives a potential illustration of the high, moderate and low-quality personnel contributions which lead to innovation merits and commitment to excellence. The company is currently planning to impose new charts which create a new platform for strategic growth.

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