MMW226480 Study Guide 2023 Trim A(2)

pdf

School

The Institute of Management & Emerging Sciences, Multan *

*We aren’t endorsed by this school

Course

MISC

Subject

Business

Date

Nov 24, 2024

Type

pdf

Pages

Uploaded by AgentFalconMaster794

MBA Luxury Brand Management MSc Luxury Marketing Legal Aspects of Brand Management MMW226480 Page 1 of 5 Weekly Learning Guide MMW226480 AY 2023-24 Trim A Contact for student queries: alex.antoniou@gcu.ac.uk

MBA Luxury Brand Management MSc Luxury Marketing Legal Aspects of Brand Management MMW226480 Page 2 of 5 Week 01 Topic Introduction to the module: overview of key issues Key reading Aplin T and Davis J, Intellectual Property Law: Text, Cases and Materials (4th edn, OUP 2021) Ch 1. [or] Bainbridge D, Intellectual Property (10th edn, Pearson 2018) Chs 1-3. Preparatory seminar reading and activities Watch this short video by the UK IPO and reflect on the following statement: Intellectual property rights (IPR) protect all manner of things, from original literary and artistic works and new, industrially applicable inventions to trading names and logos. Senior managers must ensure that they have a good awareness of IPR and arrange for more junior managers and other key employees to have appropriate training in IP. What management tips would you add? Weeks 02 and 03 Topic The protection of creative works in a business Key reading Aplin T and Davis J, Intellectual Property Law: Text, Cases and Materials (4th edn, OUP 2021) Chs 2-4. [or] Bainbridge D, Intellectual Property (10th edn, Pearson 2018) Chs 5-10. Preparatory seminar reading and activities Formative assessment Legal reasoning problem questions on your GCULearn module area Week 04 Topic Trade secrets and confidentiality Key reading Aplin T and Davis J, Intellectual Property Law: Text, Cases and Materials (4th edn, OUP 2021) Ch 9. [or] Bainbridge D, Intellectual Property (10th edn, Pearson 2018) Chs 32-33. Preparatory seminar reading and activities Antoniou A, ‘ Can you keep a secret? The trail of confidential information and the need for reasonable enquiries ’ (2021) 16(6) Journal of Intellectual Property Law and Practice 468. See also topics for discussion on your GCULearn module area under the ‘ Confidentiality and trade secrets ’ folder.

MBA Luxury Brand Management MSc Luxury Marketing Legal Aspects of Brand Management MMW226480 Page 3 of 5 Week 05 Topic The protection of industrial designs and innovation Key reading Aplin T and Davis J, Intellectual Property Law: Text, Cases and Materials (4th edn, OUP 2021) Ch 9. [or] Bainbridge D, Intellectual Property (10th edn, Pearson 2018) Chs 32-33. Preparatory seminar reading and activities Malaurie-Vignal M, ‘ Could fashion copies become lawful? ’ (2018) 13(8) Journal of Intellectual Property Law and Practice 657. Also, complete the following online activities : 1) To Patent or Keep a Secret? on GCULearn under the folder ‘Patents’ 2) Understanding what is too similar in design: the Trunki case on GCULearn under the folder ‘Design rights’ Week 06 Topic Trade marks: absolute grounds of objection Key reading Aplin T and Davis J, Intellectual Property Law: Text, Cases and Materials (4th edn, OUP 2021) Ch 6. [and] Complete the activity ‘ An introduction to trade marks ’ on GCU Learn under the folder ‘ Trade marks, business goodwill and passing off ’ Preparatory seminar reading and activities Antoniou A, ‘Let’s take a new sip: can the sound of a fizzy drink be trade marked?’ (2022) 44(2) European Intellectual Property Review 118 Antoniou A, ‘Miley Cyrus “came in like a wrecking ball”: the American pop star succeeds in registering her name as an EU trade mark’ (2021) 16(10) Journal of intellectual property law & practice 1032 Karapapa S and Antoniou A, The case of the caterpillar cakes: why legal protection for a shape is so hard to come by (The Conversation, 8 Feb 2022) Formative assessment (AGrRoR) Legal reasoning problem question on your GCULearn module area

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

MBA Luxury Brand Management MSc Luxury Marketing Legal Aspects of Brand Management MMW226480 Page 4 of 5 Week 07 Topic Trade marks: relative grounds of objection Key reading Aplin T and Davis J, Intellectual Property Law: Text, Cases and Materials (4th edn, OUP 2021) Ch 7.1. [or] Bainbridge, D, Intellectual Property (10th edn, Pearson 2018) Chs 24-25. Preparatory seminar reading and activities Formative assessment (RGrRoR) Legal reasoning problem question on your GCULearn module area Week 08 Topic Trade mark infringement Key reading Aplin T and Davis J, Intellectual Property Law: Text, Cases and Materials (4th edn, OUP 2021) Chs 7.2-8.4. [or] Bainbridge D, Intellectual Property (10th edn, Pearson 2018) Chs 26-27. Preparatory seminar reading and activities Formative assessment (TM infringement and comparative adverts) Legal reasoning problem question on your GCULearn module area Week 09 Topic Business goodwill, reputation and passing off Key reading Aplin T and Davis J, Intellectual Property Law: Text, Cases and Materials (4th edn, OUP 2021) Ch 5. [or] Bainbridge D, Intellectual Property (10th edn, Pearson 2018) Ch 30. Preparatory seminar reading and activities Formative assessment (TM infringement and passing of) Legal reasoning problem question on your GCULearn module area

MBA Luxury Brand Management MSc Luxury Marketing Legal Aspects of Brand Management MMW226480 Page 5 of 5 Week 10 Topic Luxury brands, marketing communications and advertising standards: focus on influencer marketing and the law Key reading Antoniou A, ‘Advertising regulation and transparency in influencers’ endorsements on social media’ (2021) 26(4) Communications Law - Journal of Computer, Media and Telecommunications Law 190 (access through your Resource List) Preparatory seminar reading and activities a) Make a list of social media accounts (e.g., celebrities, influencers, brands, etc.) that you follow regularly. Look up these social media accounts and posts they share. See if they use content they create or others’ content. Is it easy to assess whether they use their own content or not? What rules may they have broken if the content is protected by copyright? b) Make a list of 3 influencers you follow. Look up their presence across different social media channels and see how many posts they share and identify whether it is sponsored or not. Is it easy to understand if their posts are paid or not? How do they show it is sponsored or not? c) How many followers does it take for an influencer to be considered a celebrity for the purpose of the advertising standards? d) What should influencers do on their posts to indicate to their followers that it is a sponsored post? e) Can influencers be used to market medical products? What counts as a medical product? Week 11 Summative assessment No. 1 PIL Group presentations in-seminar time on 7-8 December 2023 Note that guidance for this assessment element is available on Blackboard under the Assessment tab. Week 12 Summative assessment No. 2 Guidance on summative assessment no. 2 (due on 3 January 2024 ) Preparatory seminar reading and activities In preparation for this week’s session, please complete the online activity on GCULearn under the folder ‘Course overview’ .

MMW226480 Study Guide 2023 Trim A(2)

Related Documents