Global Business Issues 1500

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Contents 1 Introduction ............................................................................................................................ 2 2 Discussion ............................................................................................................................... 2 2.1 CSR definitions and concepts ........................................................................................... 2 2.2 Comparing and contrasting different beverage companies of CSR in the UK ................. 3 2.2.1 CSR of Innocent drinks ............................................................................................. 3 2.2.2 Goals .......................................................................................................................... 3 2.2.3 CSR activity at clipper ............................................................................................... 4 2.2.4 CSR activity at Tropicana .......................................................................................... 4 2.2.5 CSR activity at Ribena: ............................................................................................. 5 2.2.6 CSR activity at Brew dog .......................................................................................... 6 2.2.7 CSR activity at fever tree ........................................................................................... 6 3 Conclusion .............................................................................................................................. 7 4 Reference: ............................................................................................................................... 8

1 Introduction We no longer live in an era where international organizations provide aid solely to increase their bottom lines. A wide variety of parties are interested in Corporate Social Responsibility (therefore abbreviated as CSR). There has been a rise in the use of the word "CSR" by management, activists, regulatory authorities, financial institutions, and other interested parties. As a result, many literary organizations have formed to explore this topic in depth (Ali, Frynas and Mahmood, 2019). Motivated by various unfortunate CSR cases from around the world, this essay examines the issues of CSR in the context of the United Kingdom (Bayer et al., 2018). For this reason, it is essential to establish a working definition of CSR at the outset and adhere to that definition throughout the rest of the paper. Second, given the concept of CSR, this paper investigates whether or not CSR benefits the firm or merely covers the expenditures of the literature review. Finally, the paper concludes with a discussion of the present CSR stance in the United Kingdom as the focal country (Ali, Frynas and Mahmood, 2019). Lastly, several recommendations are offered to improve corporate social responsibility in the UK. In conclusion, this essay seeks to answer the following essential questions:  CSR: What it is and How to Define It  A variety of CSR-focused UK beverage companies are contrasted and compared. 2 Discussion 2.1 CSR definitions and concepts As a first point, "CSR" is a phrase that has gained popularity but remains elusive to define precisely. According to Bloom Hill's definition in the contract, CSR includes such concepts as "corporate responsibility and transparency," "corporate citizenship," and "sustainable business

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practices." It's emphasized that corporate social responsibility (CSR) affects the entire country, not just one business. To improve a company's corporate social responsibility, all stakeholders must have a firm grasp of these ideas (Bayer et al., 2018). Corporate social responsibility (CSR) is an alternative to government regulation that encourages firms to look out for their employees, customers, and the community as a whole. By embracing corporate citizenship, businesses may see the full scope of their influence across economic, social, and environmental domains. Corporate social responsibility (CSR) is an organization's pledge to avoid causing harm to people or the planet in the course of normal business operations (Cotton-Chan, 2020). 2.2 Comparing and contrasting different beverage companies of CSR in the UK 2.2.1 Corporate social responsibility of Innocent drinks Corporate social responsibility is integral to the Innocent Drinks business model. Business as usual at Innocent Drinks is conducted in a way that doesn't compromise the safety of its employees or the environment. This kind of plan and blueprints also contribute to the expansion of the business. If Innocent Drinks' management takes a methodical approach to expanding the company, it may ensure its long-term success by reducing risks and meeting community development targets (Cotton-Chan, 2020). Innocent Drinks intends to improve its positive influence on society, the natural world, and individual lives by focusing on three fundamental objectives. 2.2.2 Goals Innocent Drinks values strong relationships with its clientele. As the company grows, Innocent Drinks will be able to provide more jobs and opportunities to people all over the world. Indirect means such as agreements and a wide variety of commercial opportunities are employed to achieve this goal. Many people are helped by Innocent Drinks on their path to better health and

happiness. Food is distributed by Innocent Drinks not simply to those in need in the communities in which it operates (Cotton-Chan, 2020). Innocent Drinks has worked with several municipalities to implement carbon production and emission regulations, to protect the environment. The company has also developed and is selling health and hygiene products to enhance the quality of life for its customers (da Silva et al., 2022). 2.2.3 CSR activity at clipper We acknowledge that it has important social and environmental obligations as a pioneer in the international beverage sector, both at sea and on dry ground. While at sea or on land, the Clipper never compromises the security of its crew members. Clipper is aware of its social and environmental obligations and works relentlessly to lessen its impact (Du, Bhattacharya and Sen, 2019). All of Clipper's employees are subject to the company's global workplace regulations, and each of the company's offices provides its unique environment for work. All Clipper employees should follow these rules as a code of behavior; they're here to assist them to learn the ropes. This is represented by four core principles: initiative, dependability, creativity, and pragmatism. It is essential for us that our employees care about and participate in sustainability efforts (da Silva et al., 2022). The confidentiality of Clipper's staff members is highly valued. The company strictly adheres to GDPR and is making strides toward compliance. Their workers should be aware that the company values their data’s confidentiality and takes all necessary measures to protect it. 2.2.4 CSR activity at Tropicana The company Tropicana is dedicated to achieving long-term sustainability by practicing responsible resource management. Reusing orange peels as calf feed and using renewable energy are only two examples of the company's long history of caring for the environment. The Carbon

Trust has certified 64 cases of Tropicana Pure Premium Orange Juice, making it possible to determine how best to reduce carbon emissions across all of Tropicana's consumer brands in North America. Offers (Jamali and Mirshak, 2021). To encourage more cities to implement paperboard recycling programs, it has launched a collecting and recycling initiative targeting paperboard manufacturers (Lougee and Wallace, 2019). One of the world's most successful businesspeople, Johann Elias, one of the world's most powerful leaders, Gordon Brown, an advocate for reforestation and renewable energy, and a former member of parliament, Frank Field, have all joined forces with PepsiCo to support Cool Earth. The company was established in 2007 by Cool Earth. The field got involved after hearing that Elias was planning to buy over 400,000 acres of Amazon rainforest to protect it from destruction. Protecting the rainforest, which acts as Earth's lungs, is one of Cool Earth's primary missions as a worldwide nonprofit (Jamali and Mirshak, 2021). The goal of this organization is to allow individuals, groups, and institutions like schools and churches to "own" and care for their very own piece of the world's rainforests. Cool Earth, supported by ex-Prime Ministers Tony Blair and Ricky Gervais, has helped preserve 40 thousand of acres of rainforest. 2.2.5 CSR activity at Ribena: The makers of Ribena, Lucozade Ribena Suntory, have a factory in the vicinity of Coleford, and they are passionate about animal welfare. The business hired extra bookkeepers and experts to help implement an environmental farm management system that helps to hatch roughly 5,000 songbirds. In 2004, the Sustainable Farm Management Scheme was established, and it now includes 38 farms in the United Kingdom that grow blackcurrant. It covers an area of 4000 ha, beginning in Blairgowrie, Scotland, and ending in Somerset, southwest England, near the Welsh

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border. Around 90% of the United Kingdom's current crop of blackcurrants is harvested annually, totaling over 10,000 metric tonnes (Lougee and Wallace, 2019). Among the endangered species protected are bumblebees, Waterstones, hammer yellows, and larks. Annual sightings of the endangered Red List partridge have been documented on three separate Ribena farms over the past 12 years. To fortify future planning procedures as much as possible, Lucozade Ribena Suntory has asked the Association of National Agricultural and Wildlife Advisory Group (FWAG) to investigate and provide feedback on the topic. Together, FWAG and Lucozade Ribena Suntory's agricultural engineer will aid each Ribena Blackcurrant grower in improving they're sustainable practices (Nguyen, Bensemann and Kelly, 2018). In this process, we look at the water and soil problems facing the agricultural sector as a whole, as well as the rare and endangered species that have been spotted on individual farms. 2.2.6 CSR activity at Brew dog Every employee at Brewdog is compensated fairly for their work. As a result, every year, every member of the team will receive 10% of the company's net earnings. Brewdog decided to dedicate a tree to every one of its 148,592 equity punks at the newly constructed Brewdog Forest. There has been a lot of success with the street dog program, which has resulted in a lot of money for animal rights groups. Making beer without using any carbon dioxide is the ultimate goal. In response to coronavirus epidemics, the company shifted to producing NHS hand sanitizers. 2.2.7 CSR activity at fever tree Fever-Tree follows all the regulations concerning the use of hazardous substances and the safety of the environment during the process of acquiring and producing its raw materials. Their packaging is a vital part of the product because it guarantees product quality, cuts down on waste, and gives customers access to useful data and brand marketing strategies. They are

committed to minimizing the negative effects of packaging over its full life cycle. According to them, "sustainable packaging" means using carefully chosen forms of packaging that are both environmentally friendly and effective at protecting and expanding the Fever-Tree brand (Nguyen, Bensemann and Kelly, 2018). Both Fever and Can bottles are made from at least 35% recycled glass and 45% recycled aluminum, making them recyclable. When compared to new (0% recycled) bottles and cans, using a certain percentage of recycled materials in the packaging solutions quickly adds up to the required energy and water savings (Reyes et al., 2020). As with Fever-Tree, recyclable bottles are used in the production of Fever-Tree in Germany. Fever tree works with several local bottling partners at its manufacturing facilities to cut down on carbon emissions from both input materials and output products shipped to consumers. 3 Conclusion In sum, the focus of this study is limited to the most widely-discussed CSR ideas. It may be argued that the neoliberal understanding of CSR is the most common. In a nutshell, corporate social responsibility (CSR) is an umbrella term for companies' "voluntarily imposed and managed rules, norms, and standards." This document also addressed the reasons for our decision to implement CSR as well as the most significant obstacles in our path. Two groups of benefits can be identified as the most significant outcomes of a CSR program's implementation. Managing stakeholder expectations and identifying potential threats is crucial (Yoon, Gürhan- Canli and Schwarz, 2019). However, several problems may arise as a result of implementing CSR, such as the practice of using CSR as a PR novelty, a disconnect between theory and practice, and an adverse economic climate. Next, the focus of the study shifted to corporate social responsibility there in the UK. The importance of corporate social responsibility (CSR) in

the UK is rising rapidly. Positive developments occur on all of these fronts as a result of CSR initiatives. This poll shows that UK companies are investing more time, energy, and money into improving their CSR (Nguyen, Bensemann and Kelly, 2018). In the preceding paragraph, we explored a perennial debate about whether to talk about "CSR initiatives," "corporate responsibility," or some hybrid of the two. There is still a need for more investigation and a resolution to these worries. 4 Reference: Ali, W., Frynas, J.G. and Mahmood, Z. (2019). Determinants of Corporate Social Responsibility (CSR) Disclosure in Developed and Developing Countries: A Literature Review. Corporate Social Responsibility and Environmental Management , 24(4), pp.273–294. doi:10.1002/csr.1410. Bayer, T., Bittner, M., Buffington, B., Castet, J.-F., Dubos, G., Jackson, M., Lee, G., Lewis, K., Kastner, J., Schimmels, K., Morillo, R., Salami, M., Sindiy, O., Smith, B., Kirby, K. and Laslo, N. (2018). Europa clipper mission update: Preliminary design with selected instruments . [online] IEEE Xplore. doi:10.1109/AERO.2018.8396629. Cotton-Chan, V.Y.K. (2020). The High-Hanging Fruit: CSR in the Context of the Chinese Food and Beverage Industry. Role of Language and Corporate Communication in Greater China , pp.149–173. doi:10.1007/978-3-662-46881-4_8. da Silva, L.F., Resnitzkyd, M.H.C., Santibanez Gonzalez, E.D.R., de Melo Conti, D. and da Costa, P.R. (2022). Management of Plastic Waste and a Circular Economy at the End of the Supply Chain: A Systematic Literature Review. Energies , 15(3), p.976. doi:10.3390/en15030976. Du, S., Bhattacharya, C.B. and Sen, S. (2019). Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication. International Journal of Management Reviews , [online] 12(1), pp.8–19. Available at: https://onlinelibrary.wiley.com/doi/full/10.1111/j.1468-2370.2009.00276.x.

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Jamali, D. and Mirshak, R. (2021). Corporate Social Responsibility (CSR): Theory and Practice in a Developing Country Context. Journal of Business Ethics , [online] 72(3), pp.243–262. doi:10.1007/s10551-006-9168-4. Lougee, B. and Wallace, J. (2019). The Corporate Social Responsibility (CSR) Trend. Journal of Applied Corporate Finance , 20(1), pp.96–108. doi:10.1111/j.1745-6622.2008.00172.x. Nguyen, M., Bensemann, J. and Kelly, S. (2018). Corporate social responsibility (CSR) in Vietnam: a conceptual framework. International Journal of Corporate Social Responsibility , 3(1). doi:10.1186/s40991-018-0032-5. Reyes, M., Smith Taillie, L., Popkin, B., Kanter, R., Vandevijvere, S. and Corvalán, C. (2020). Changes in the amount of nutrient of packaged foods and beverages after the initial implementation of the Chilean Law of Food Labelling and Advertising: A nonexperimental prospective study. PLOS Medicine , 17(7), p.e1003220. doi:10.1371/journal.pmed.1003220. Yoon, Y., Gürhan-Canli, Z. and Schwarz, N. (2019). The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations. Journal of Consumer Psychology , [online] 16(4), pp.377–390. doi:10.1207/s15327663jcp1604_9.

Global Business Issues 1500

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