BUS 4406-01 Quality Management unit 6- 1

docx

School

University of the People *

*We aren’t endorsed by this school

Course

4406

Subject

Business

Date

Nov 24, 2024

Type

docx

Pages

Uploaded by CorporalThunder4405

University of the People BUS 4406-01: Quality Management Unit: 6 Instructor - Bisola Adepoju December 2023

Pick any corporation you are familiar with and identify one of the competitive tactics it uses from this week’s reading “Formulating Strategy.” Analyze the competitive tactic it uses. Consider its internal and external environment using any of the strategic management tools in the course (SWOT, PEST, 5 Forces). Synthesize (develop a new idea) for a competitive tactic it should attempt. I will select the corporation that I currently work for as we are busy doing our strategy planning for the up coming year. We are a tax company and we need to increase our sales for the next 12 months. Our goals are to find new clients, continue assisting our current clients, and to offer a high quality service. The competitive tactics we use are the following: We create a digital marketing campaign as well as offer complimentary webinars to show potential clients who we are. We have a strong online presence and often are in the media when we offer tax advice. We offer client referral programs to incentives our current clients to refer us to other potential clients. The industry is very tight knit, and more business comes from referrals than from cold sales. Besides the webinars we also offer free training and workshops to large corporations in order to gain potential clients. Tax matters can be quite complex in our country and by offering help with small matters, we are able to get in clients with complex matters. We also create service pakages that are tailored to clients needs. Some clients send us thousands of induviduals, and we have set up extensive real time trackers that the client can access at

anytime. We use technology that is specifically designed by us to show clients an overview of all their tax matters and areas of non-compliance. We have regular communication with our clients. We respond to mails and calls within 4-6 hours to ensure that the clients are not kept waiting or needing to call again. SWOT: Strengths: Using our expertise and experience to be a mrket leader. Weaknesses: Tax can be very seasonal. Opportunities: By being ahead of legislative changes we can continue to be a market leader. Threats: Econimic downturn, people not having the money to spend on professional services.

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

References : Jurevicius, O. (2021, November 11). Porter’s Five Forces . Strategic Management Insight. https://strategicmanagementinsight.com/tools/porters-five-forces/

Related Documents

Business in Practice 1.0.docx

as1_1892_1974215265.docx

Cuestionario 2 INVESTIGACION DE MARCADO.pdf

BUSINESS SIMULATION WITH PROFESSIONAL DEVELOPMENT.docx

2245279606 - B, A MBA5008_Assessment_3_-_Research_Report_Ustav.docx

Case Study 1- Vibha Vohra.docx

Multinational Corporations (1) (1) (3).docx

171.docx

BUS 400 Milestone Two.pptx

answer_2 (2).docx

walmart and amazon.docx

Memo format and questions updated Spring 2023.docx

Recommended textbooks for you

Purchasing and Supply Chain Management

Operations Management

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Cengage Learning

Principles of Management

Management

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax College

Marketing

ISBN:9780357033791

Author:Pride, William M

Publisher:South Western Educational Publishing

Management, Loose-Leaf Version

Management

ISBN:9781305969308

Author:Richard L. Daft

Publisher:South-Western College Pub

Contemporary Marketing

Marketing

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Cengage Learning

MARKETING 2018

Marketing

ISBN:9780357033753

Author:Pride

Publisher:CENGAGE L

SEE MORE TEXTBOOKS

Recommended textbooks for you

Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Management, Loose-Leaf Version
Management
ISBN:9781305969308
Author:Richard L. Daft
Publisher:South-Western College Pub
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L