Apple Inc. Business Simulation: Strategic Analysis and Development

Business Simulation With Professional Development 1 BUSINESS SIMULATION WITH PROFESSIONAL DEVELOPMENT Name Institution Course Instructor Date

Business Simulation With Professional Development 2 Executive Summary The commercial transition considered for the current situation is the main emphasis of this project. The ideal component of this business simulation will be the main focus of Apple Inc.'s company valuation report. The organization is gaining control of the developing Smartphone sector. A 5-year strategy will be examined in the report for shareholders to evaluate the business simulation. Apple Inc. was selected as the business for analysis since it is a substantial global organization with a number of products and services that dominate customer demand for Smartphones and carry out sizable operations in several countries globally. Included in the report are the company vision and strategy in order to examine the firm's vision, values, culture, mission, and human resources as well as to identify the company's marketing plans and other policies. To assess and identify firm performance efforts, a performance review of the organization's yearly progress was addressed in summative manner. To evaluate the organization's strategies, a competitiveness analysis, simulation performance outcomes, and performance analysis will be provided in detail. In addition, future plans and recommendations that could enhance the organization's current approach were made. Apple Inc. can put these ideas into practice to boost sales and look for better solutions for handling and addressing challenging circumstances that may happen in the future.

Business Simulation With Professional Development 3 1.0 Introduction This particular study focuses on the business simulation that will be evaluated in this case scenario. This study will explore a business simulation on Apple Inc. Although this company is largely very well-known, its objective is to surpass the top Smartphone producer on the market. It will first focus on the organization's vision and strategies, which will also be used to determine how well the business is performing in the sector. A number of recommendations for the future will also be included, along with vision and goal statements that will assist in providing an in- depth understanding the organization's competitive advantages and business strategies. It was necessary to develop a plan that could be applied to the selected organization for analysis in order to evaluate the business simulation. Apple Inc., is a multinational corporation, which is chosen for the study. To analyze the strategic development of the organization, the mission and vision strategy are identified and established. The company's main objective and production line culture are consequently investigated. This was done by identifying the economic, environmental, sociological, technological, political, and statutory factors that have an impact on the multinational corporation using a range of research techniques, such as Pestle analysis. In order to evaluate and understand the areas of the company's strategic policies that require improvement and work toward future breakthroughs and improvements, performance and competition analyses are also conducted. The report additionally focuses on the five forces listed on the organization's poster. To understand the organization's policies, a SWOT analysis was conducted to identify the organization's threats, strengths, weaknesses, and opportunities. Future recommendations are developed for improvements in the organization's strategic policies following a thorough analysis to identify the firm's weaknesses and strengths. These recommendations can improve the value

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Business Simulation With Professional Development 4 of the review of the 5-year strategy for shareholders to evaluate the activity of Apple Inc's business simulation. 2.0 Vision and Strategy 2.1 Strategy 2.1.1 Vision Statement Several aspects of the vision statement will be reviewed in this case because it primarily focuses on the organization's vision. Apple Inc. is a Smartphone manufacturer in this case that is determined to help everyone (Lopes et al., 2018). The company is interested in competing with other international rivals in order to keep its position as the market leader for smartphones. It has put up a number of ambitious strategies to achieve it. Since the company's vision is at the center of the vision declaration, various visual explanation components will be examined in this case . Therefore, as a Smartphone manufacturer, the company is ready to help everyone in the world in this situation. In order to control the mobile phone business, the company focuses on the ambition to compete with various types of competition on a global scale. The business has coordinated a number of strategies to achieve this mission. 2.2.2 Mission Statement This particular business's main objective is to offer each consumer the unique things they will require. Customer satisfaction is another priority for this firm, notably in the United Kingdom, where its headquarters are. In order to obtain a more significant market structure, Apple Inc. establishes much emphasis on investing and market expansion. It is a business whose objective is to outperform its competitors while satisfying its consumers’ entire mobile device needs (Lynn & Kalay, 2016). The primary mission of the company is to offer every customer the six specialized items they will require on their own. The goal of this company is to ensure that

Business Simulation With Professional Development 5 customers anywhere, but mainly in the United Kingdom, where its main office is. It concentrated on giving back and growing the market to obtain a larger market share. In order to compete with rival companies, the company aims to meet all of its customers' phone requirements. 2.1.3 Core Values The core values of Apple Inc. take many different shapes. The majority of the company’s core values stresses the worthwhile course of the business and is essential to its inventive, qualitative, and human components. For this specific institution, meeting the demands of both its employees and the wider public is of utmost importance. Apple places a strong emphasis on the innovative features and high caliber of the forthcoming Smartphone. These three qualities, which give all of the statements merit, were the organization's core values, according to Marolla (2018). Furthermore, Apples core values center on critical organizational guidance, development, and quality of the company. Besides, Apple places more emphasis on employees in the same way as individuals must meet their own needs. The multinational corporation also focuses on the qualities of the cell phones that will be given to them and on their original ideas. These three characteristics, which served as the core values, give each claim the weight it deserves. 2.2 Strategy 2.2.1 Financial Strategy This company's financial strategy focuses on enhancing its operating system in order to better compete with other computers on the market and increase its share. The values and risks that Apple Inc. would manage for its cash flow analysis and risk management components are the emphasis of the company's financial strategy in this hypothetical scenario. Their financial strategy is clearly focused on exceeding stakeholder expectations, as shown by the investment management and other cash flow studies.

Business Simulation With Professional Development 6 To compete with the many different Smartphone models on the market and boost supply, this particular organization's financial plan is centered on enhancing the workplace. The features and varied risks that Apple Inc. will manage for the income investigation and their risk management board considerations are the main emphasis of their financial process (Monauni, 2017). It is possible that their financial system as well places a strong emphasis on partner assumptions because it anticipates speculative activity, executive decisions, and other various types of income investigation. 2.2.2 Human Resource Strategy Apple Inc. focuses on international business plans that deal with human capital and a range of commercial operations, including resourcing and sourcing human resources. The company focuses on different approaches to human resource management that relate to performance evaluation compensation, development, and recruitment of all personnel-related factors. Overreaching HRM strategies will be taken into consideration for this project (Ryu, 2018). This particular association's human strategy focuses on strategies that are globally marketable and will manage some human resources as well as various commercial operations related to HR resourcing and sourcing. Apple Inc. will concentrate on a variety of HR-related challenges, including hiring all employee-related aspects, execution assessment, compensation and improvement, and other issues. 2.2.3 Customer Relationship Management Strategy For the management components, the customer relationship strategy will be taken into consideration. Customer satisfaction is acknowledged as the goal, vision, and most important component for this research report and the corporation. Further, customer relationship management strategy will be focused on boosting brand recognition and proving customer

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Business Simulation With Professional Development 7 loyalty by holding on to all of the current and loyal customers. The administration's perspective on the client relationship management procedure will be taken into account. Also, customer loyalty is considered as the main vision and goal (Wang et al., 2017). The director's strategy for this specific client relationship will strive to maintain or keep all customers while increasing brand recognition and awareness. 3.0 Review of Company Performance 3.1 Competitive Analysis 3.1.1 Porters Five Forces Porter's Five Forces concept is used by Apple Inc. to guide their strategy. The company may be able to better understand current competitive advantage and develop a number of potential competitive advantages by implementing this model. 3.1.1.1 Buyer’s bargaining power -high Customers' different demands and requirements for features and qualities mean that they have substantial bargaining leverage, which is one of the factors promoting the expansion of the mobile industry. 3.1.1.2 Threats of substitutes- high Rates of substituting products are very high since there are numerous types of replacement stress in the Apple Inc. business' mobile sector. But different computer types can work together well (Zainuddin, Habiburrahim, & Hermawan, 2018). There is a considerable risk of substitution because Apple Inc. is an alternative and a large competitor to many different sorts of enterprises. 3.1.1.3 Suppliers bargaining power-low

Business Simulation With Professional Development 8 Despite the fact that the company must assemble one Smartphone, the suppliers have other options. Thus, it is thought that they have minimal bargaining power. 3.1.1.4 Entry threats – medium Due to the frequent emergence of new technologies and innovations in the market, the entrance threat in this company is seen as a medium one. Due to growing competition and investment across a number of industries, new market entrance outcomes are also declining (Kücükzeybek, 2021). 3.1.1.5 Rivalry in the sector-high

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