Analyzing Apple and Nike's Distinct Marketing Strategies

1 5. Critical Judgement Student’s Name Institutional Affiliation Instructor Date

2 5. Critical Judgement Apple's "Think Different" campaign is an excellent example of a marketing theme that makes people buy and sets them apart from competitors. The ad shows that Apple is a star in creativity and innovation, setting it apart from other tech companies that may focus on conformity and uniformity (Cossío, 2021). The ad uses famous people from history, like Albert Einstein and Mahatma Gandhi, to connect Apple with greatness and creativity. Some of the ad's simple but potent words are "those who are crazy enough to think they can change the world, are the ones who do." Young people who are good with technology and want to make a difference in the world will connect with this message. Nike's "Just Do It" campaign is another good marketing message that differentiates them from rivals. This ad is aimed at Nike's athletes and sports fans, pushing them to reach their objectives beyond their comfort zones and reach their objectives (Nayak, 2017). The slogan "Just Do It" has become Nike's trademark and helped the company become the best choice for sportswear. In addition, Nike always uses a variety of athletes in their ads, which shows that they value diversity and want to appeal to a wide range of people. Apple's "Think Different" campaign may be more successful when effectively conveying a brand's position and distinctive qualities than Nike's "Just Do It" campaign. Both advertisements effectively cater to their intended audiences, but Apple's advertisement surpasses mere product promotion by appealing to the values and aspirations of its target demographic (Fisk, 2015). This characteristic distinguishes Apple from its rivals in the technology sector and conveys a positive image of the brand, emphasizing its commitment to creativity, individuality, and societal impact. In contrast, Nike's advertisement primarily aims to promote their products

3 and motivate individuals to engage in physical activity. However, it only sometimes establishes a distinctive advantage over other athletic brands. The two ads target distinct audiences. Apple's "Think Different" marketing targets youthful, creative people, whereas Nike's "Just Do It" campaign targets active people of all ages and backgrounds. This is evident in the advertising' language, images, and subjects. Apple's ad incorporates historical people and thought-provoking words, while Nike's features athletes of all ages and sports. In conclusion, Apple's "Think Different" and Nike's "Just Do It" campaigns reach their target groups and set them apart from the competition. However, the "Think Different" campaign is more effective at favourably communicating the brand's position and unique points of difference and reaching a more focused audience. Both ads succeed and cement the firms' industry leadership.

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4 References Cossío Aparicio, C. (2021). Millennials and the New Emotional Branding. Fisk, P. (2015). Gamechangers: Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing . John Wiley & Sons. Nayak, T. (2017). " Just Do It"@ Ad Campaign: The Case of Nike Inc. Globsyn Management Journal , 11 (1/2), 59–66.

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