MBA 5001 - Assessment Guide (2)

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MASTER OF BUSINESS ADMINISTRATION MBA 5001 ASSESSMENT GUIDE Sustainable Marketing MBA 5001 Assessment Guide Sustainable Marketing

Assessment Overview Please Note: All assessment submissions are due by the due date and time. Exemptions or extensions may be granted in extenuating circumstances such as for medical treatment etc. Tutorials: Where a student is unable to complete a tutorial task, he/she may be given a chance to complete the task within a calendar week (7 days) of the due date. Assessments: Students will incur a late submission penalty of 20% of marks awarded for each day he/she delays the assessment submission up to a total of 5 days. Projects: Students will receive a grace period of 10 days late submission. However, they will be penalised at a rate of 10% marks awarded per day they delay the submission. Students are required to achieve overall mark of 50% to achieve a pass grade in the unit. 2 MBA5001 Sustainable Marketing Assessments Overview Weight Due Date Learning Outcomes Assessment 1 Discussion Participation 20% Week 4,6,8,10 1,2 Assessment 2 Group Presentation and written report In groups of 3-4, students are required to critically review the key principles, theories, and concepts of marketing in relation to the importance of the roles they play to create customer value. Delivery of a 15 minutes presentation of their findings with written justification. 30% Week 7 Sunday 11.59 pm 2,3,4 Assessment 3 Strategic Marketing Plan The student will be asked to write a Strategic marketing plan for an organisation’s new product to be launched into the market (student to select firm and product). The student must consider the current climate of the industry by analysing current. situation of the business, competitors, ethical and firm performance factors that affect the ability, strategic application, NPD process, quality and management of its sustainable marketing effort. 50% Week 12 (Sunday at 11.59 pm) 2, 3, 5

Assessment details Assessment 1: Discussion Participation Overview Weightage: 20% Guidelines 1. In this class, online discussion will count towards your overall grade for the course. The purpose of the discussion board is to frame and promote collaborative learning. Active and regular participation is not only important from the lecturer’s point of view but is also important for you in learning the course content and in developing your thoughts and position on various topics. 2. You are expected to participate in at least three (3) different forums. You should begin at least one thread and provide at least three posts in response to other participants’ threads. Posting should be a minimum of one short paragraph and a maximum of two paragraphs. Word totals for each post should be in the 100-200 words range. 3. During the discussion, when you agree or disagree explain why with supporting evidence and concepts from the readings or a related experience. Include a reference, link, or citation when appropriate. 4. During the discussion, be organized in your thoughts and ideas. Incorporate correlations with the assigned readings or topics. Stay on topic. Provide evidence of critical thinking in your responses or interactions. Avoid summarizing. 5. During the discussion: Contribute to the learning community by being creative in your approaches to topics, being relevant in the presented viewpoints, and attempting to motivate the discussion. 6. During the discussion be aware of grammar and sentence mechanics. Use proper etiquette. 7. Remember that being respectful is critical at all times in the classroom, online and during forum chat discussions. 6. In discussion: Be aware of grammar and sentence mechanics. Use proper etiquette and be professional all time. 7. Remember that being respectful is critical, all time in classroom, online and forum chat discussion. The Assessor will assess you on the following Discussion and participation: a. Is made in a timely fashion, giving others an opportunity to respond. b. Is thoughtful with appropriate analysis of the content or question asked. 3 MBA5001 Sustainable Marketing Weight Length Due date Learning Outcomes 20% 4 weekly discussion participation Week 4,6,8,10 1, 2

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c. Poses new possibilities or opinions not previously voiced d. Ideas are expressed clearly and concisely with appropriate use of vocabulary and attention to spelling and grammar. e. Spends the time constructing creative, challenging and engaging discussion assignments, which promote participation. Assessment 2: In class Group Presentation and written report Overview Introduction In groups of 3-4, students are required to critically review the key principles, theories, and concepts of marketing in relation to the importance of the roles they play to create customer value. Delivery of a 15 -minute presentation of their findings with written justification. Task In groups of 3-4, students are required to critically review the key principles, theories, and concepts of marketing in relation to the importance of the roles they play to create customer value. Delivery of a 15 minutes presentation of their findings with written justification. Students are required to; • Select a well-known business to the group. • Research and identify what marketing approaches (Identify minimum 3 key areas of marketing) the business has implemented. • Critically review the key principles, theories, and concepts of marketing • Discuss how the business has done the implementation/application of these key principals and theories. • Discuss the importance of the roles they play to create customer value. The primary aim of this assessment is to understand the theories of marketing and application or implementation of these theories and concepts. The secondary aim of this assignment is to give you the opportunity to enhance your analysis, critical thinking, written communication skills, theoretical applications, group work and presentation skills. Presentation (15%) Students are expected to prepare a professional presentation that is well researched, informative, succinct and engaging. The length for the total presentation is 15 minutes. Each group member to present for an equal length of time. The presentation must deliver using PowerPoint or similar software. Use proper in-text referencing as well as list of references. The referencing style must follow the APA referencing style. 4 MBA5001 Sustainable Marketing Weight Length Due Date Learning Outcomes 30% Assessment 2 (In class) - Group Presentation (15 minutes) and written report (2000 words) Week 7 2, 3, 4

Report (15%) The report must be of 1500(+/_) words in length excluding references based on your presentation. Assignment structure Report should have a suitable flow: - Introduction to the report- Background to the business selected, Purpose of the report, Scope and any limitations - Identification of Three marketing theories that business engaged - Application of theories identified. - Importance of these theories and applications - How businesses can use these to improve customer value - Conclusions - List of references APA Submission Instructions Insert submission instructions here. Below is a sample only of what could be included for submissions instructions. All report submissions are to be submitted through Turnitin. Drop-boxes linked to Turnitin will be set up in Moodle. Assessments not submitted through these drop- boxes will not be considered. Submissions must be made after the presentation. The Turnitin similarity score will be used in determine any plagiarism of your submitted assessment. Turnitin will check conference web- sites, Journal articles, online resources and your peer’s submissions for plagiarism. You can see your Turnitin similarity score when you submit your assessments to the appropriate drop-box. If your similarity score is of concern you will have a chance to change your assessment and resubmit. However, re- submission is only allowed prior to the submission due date and time. After the due date and time have elapsed you cannot make re-submissions. Thus, plan early and submit early to take advantage of this feature. You can make multiple submissions, but please remember the teaching team will only grade your last submission, and the date and time you submitted will be taken from that submission. Marking criteria/Rubric for Faculty Member Only You will be assessed on the following marking criteria/Rubric: Assessment task -Group presentation and report 30% 5 MBA5001 Sustainable Marketing Student Name Student Number

Student name/s: Score & Grade Rubric: In-class group Presentation Rating Criteria Developing Competent Exemplary Fail (N) 0-49% Pass (D) (50- 59%) Credit (C) (60-69%) Distinction (B) (70-79%) Higher Distinction (A) (80-100%) Group presentation skills on topic (15% of total) Fails to provide a review of: - the factors, issues, trends and challenges to create an effective corporate financial decision- making framework within an organisation that can maximize the wealth of the firm’s stakeholders (emphasis on its shareholders). Lacking a logical analysis and explanation of the key trends, issues and challenges. Presentation is mostly coherent. Group fails/lacks some collaboration and dynamic group work. Poor organisation of ideas around financial decision-making. Provides a review of: - the factors, issues, trends and challenges to create an effective corporate financial decision- making framework within an organisation that can maximize the wealth of the firm’s stakeholders (emphasis on its shareholders). Provides an analysis and explanation of the key trends, issues and challenges. Presentation is coherent and the group displays collaboration. Basic organisation of ideas around financial decision-making. Provides good, clear, critical review of: - the factors, issues, trends and challenges to create an effective corporate financial decision- making framework within an organisation that can maximize the wealth of the firm’s stakeholders (emphasis on its shareholders). Provides a logical analysis and explanation of the key trends, issues and challenges. Presentation is coherent and the group displays collaboration and positive group work. Clear organisation of ideas around financial decision-making. Provides very good, clear, critical review of: - the factors, issues, trends and challenges to create an effective corporate financial decision- making framework within an organisation that can maximize the wealth of the firm’s stakeholders (emphasis on its shareholders). Provides a strong logical analysis and explanation of the key trends, issues and challenges. Presentation is coherent and the group displays collaboration and dynamic group work. Strong organisation of ideas around financial decision-making. Provides high level, clear, critical review of: - the factors, issues, trends and challenges to create an effective corporate financial decision- making framework within an organisation that can maximize the wealth of the firm’s stakeholders (emphasis on its shareholders). Provides a strong, logical analysis and extended higher-order explanation of the key trends, issues and challenges. Presentation is coherent and the group displays cohesion, collaboration and dynamic group working synchronously together. High-level and sophisticated organisation around financial decision-making. Comments and overall grade

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Student name/s: Score & Grade Rubric: Group written report Rating Criteria Developing Competent Exemplary Fail (N) 0-49% Pass (D) (50- 59%) Credit (C) (60-69%) Distinction (B) (70-79%) Higher Distinction (A) (80-100%) Written Report (15 % of total) Written report lacks rigor with limited, current literature to support claims. Report fails/limited in outlining key factors, issues, trends, and challenges regarding financial decision-making. Key points are presented incoherently and with little insightful discussion of corporate financial decision-making. Written report includes some current literature to support claims. Report outlines key factors, issues, trends, and challenges regarding financial decision-making. Key points are presented coherently and identifies some insightful discussion of corporate financial decision-making. Written report is written clearly with references made to current literature to support claims. Report adequately outlines key factors, issues, trends, and challenges regarding financial decision-making. Key points are presented adequately and begin to identify insightful discussion of corporate financial decision-making. Written report is written very well with references made to current literature to support claims. Report strongly outlines key factors, issues, trends, and challenges regarding financial decision-making. Key points are presented very well with insightful discussion of corporate financial decision-making. Written report is rigorous with a variety of current literature to support claims. Report strongly outlines key factors, issues, trends, and challenges regarding financial decision-making and extends the discussion and higher-order thinking on each point. Key points are presented succinctly and identify insightful discussion of corporate financial decision- making. Comments and overall grade *Note for assessor: There are three key levels of competency (Developing, Competent & Exemplary), however, these are divided into two possible marks dependent on the student’s ability to display partial/all criteria within level.

Assessment 3: Strategic Marketing Plan Overview Introduction The student will be asked to write a strategic marketing plan for an organisation’s new product to be launched into the market (student to select firm and product). The student must consider the current climate of the industry by analysing current situation of the business, competitors, ethical and firm performance factors that affect the ability, strategic application, NPD process, quality and management of its sustainable marketing effort. Task Students are asked to write a strategic marketing plan for an organisation’s new product to be launched into the market (student to select firm and product). The student must consider the current climate of the industry by analysing current situation of the business, competitors, ethical and firm performance factors that affect the ability, strategic application, NPD process, quality and management of its sustainable marketing effort. Assume the role of marketing manager for the product/brand and your job is to construct a basic marketing plan to grow/extend the brand. Your written marketing plan should include: • Current Business • Marketing Objectives • Competitors of the business • Strategic Marketing approach • Marketing Mix (4Ps) – including NPD process The primary aim of this assessment is to understand the theory of marketing and role of marketing in businesses. The secondary aim of this assignment is to give you the opportunity to enhance your analysis, critical thinking, written communication skills and theoretical applications. Referencing: You required to use minimum of 15 academic references. Use proper in-text referencing as well as list of references. The referencing style must follow the APA referencing style. Word limit: The paper/plan must be of 3000 words in length excluding references. Submission: All work must be submitted on the Learning Management System by the due date Assignment Structure Executive Summary Table of Contents Body of the plan to contain Section Headings – e.g. • Introduction: Purpose of the paper, scope and limitations • Background to the selected industry, and the business organization • Current Business 7 MBA5001 Sustainable Marketing Weight Length Due Date Learning Outcomes 50% Marketing Plan (3000 words) Week 12, Sunday, 11.59pm 2,3 5

- Overview of Current Business - SWOT and current VRIO Analysis • Marketing Objectives: Proposing the need of new product/product extension to grow your brand - Short term and long term objectives • Market and Competitor analysis • Strategic Marketing approach - Segmentation - Targeting - Positioning • Marketing Mix (4Ps/7Ps) Ethical and sustainable approach - Product- NPD process - Price - Place - Promotion *you can consider application of 7Ps if necessary • Recommendations: (Analyze proximity, Proposed VRIO, Blue Ocean and PLC Strategies) • Conclusion • References list NOTE: -Use relevant theoretical concepts and application -Sub-sections are to be numbered -Paragraphing must be used -Page numbers must be used. -Reference List at the end must be in APA format and consist of mainly academic journal articles. Submission Instructions All submissions are to be submitted through Turnitin. Drop-boxes linked to Turnitin will be set up in Moodle. Assessments not submitted through these drop- boxes will not be considered. The Turnitin similarity score will be used in determine any plagiarism of your submitted assessment. Turnitin will check conference web- sites, Journal articles, online resources and your peer’s submissions for plagiarism. You can see your Turnitin similarity score when you submit your assessments to the appropriate drop-box. If your similarity score is of concern you will have a chance to change your assessment and resubmit. However, re- submission is only allowed prior to the submission due date and time. After the due date and time have elapsed you cannot make re-submissions. Thus, plan early and submit early to take advantage of this feature. You can make multiple submissions, but please remember the teaching team will only grade your last submission, and the date and time you submitted will be taken from that submission. 8 MBA5001 Sustainable Marketing

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Grading Criteria Assessment Task X: Marketing Plan (50%) Student name/s: Rating Criteria Rubric: Major assessment (Marketing Plan) Score & Grade Developing Competent Exemplary Strategic Plan (Content, coherence, analysis, and logic) Somewhat/appropriate and relevant selection of firm and product identified. Paper lacks clear organisation, or rigor in marketing plan for an organisation’s new product launch. Presents and analyses the current climate of the industry specifically analysing current situation of the business, competitors, ethical and firm performance factors that affect the ability, strategic application, NPD process, quality, and management of its sustainable marketing effort. Limited logical and coherent explanation of the analysis and of ideas and impact of marketing launch. Appropriate and relevant selection of firm and product identified. Provides an adequate clearly organised, rigorous, marketing plan for an organisation’s new product launch. Presents and analyses the current climate of the industry specifically analysing current situation of the business, competitors, ethical and firm performance factors that affect the ability, strategic application, NPD process, quality, and management of its sustainable marketing effort. Provides a logical and coherent explanation of the analysis where paper is reflective of clear organisation of ideas and impact of marketing launch. Appropriate and relevant selection of firm and product identified. Provides a clearly organised, rigorous, marketing plan for an organisation’s new product launch. Presents and analyses the current climate of the industry specifically analysing current situation of the business, competitors, ethical and firm performance factors that affect the ability, strategic application, NPD process, quality, and management of its sustainable marketing effort. Provides a logical and coherent explanation of the analysis where paper is reflective of clear organisation of ideas and impact of marketing launch. 1 2 3 4 5 6 Communication (written language use and conventions) Written paper is lacking in representing key aspects of marketing plan. Uses limited relevant referencing and limited integration of current literature to support key points in most of the written report. Greater attention required with grammatical conventions/proofreading/self-correction/word limit and scope. Written paper is basic to adequate where some key aspects of marketing plan are provided with some basic level of analysis. Uses relevant referencing and integrates some current literature to support key points in most of the written report. Adheres mostly to correct grammatical conventions and vocabulary with some errors requiring attention. Written paper is clear outlining key aspects of marketing plan. Concepts reflect higher- order thinking and analysis of concepts. Uses relevant referencing and integrates current literature to support key points. Adheres to correct grammatical conventions and vocabulary with nil or few errors. Within word limit and scope. 1 2 3 4 5 6 Comments: *Note for assessor: There are three key levels of competency (Developing, Competent & Exemplary), however, these are divided into two possible marks dependent on the student’s ability to display partial/all criteria within level.

Referencing style You must reference all the sources of information you have used in your assessments. Please use the APA referencing style when referencing in your assessments in this unit. Refer to the Library’s referencing guides for more information. Academic misconduct VIT enforces that the integrity of its students’ academic studies follows an acceptable level of excellence. VIT will adhere to its VIT Policies, Procedures and Forms where it explains the importance of staff and student honesty in relation to academic work. It outlines the kinds of behaviours that are "academic misconduct", including plagiarism. Late submissions In cases where there are no accepted mitigating circumstances as determined through VIT Policies, Procedures and Forms , late submission of assessments will lead automatically to the imposition of a penalty. Penalties will be applied as soon as the deadline is reached. Short extensions and special consideration Special Consideration is a request for: • Extensions of the due date for an assessment, other than an examination (e.g. assignment extension). • Special Consideration (Special Consideration in relation to a Completed assessment, including an end-of-unit Examination). Students wishing to request Special Consideration in relation to an assessment the due date of which has not yet passed must engage in written emails to the teaching team to Request for Special Consideration as early as possible and prior to start time of the assessment due date, along with any accompanying documents, such as medical certificates. For more information, visit VIT Policies, Procedures and Forms . Inclusive and equitable assessment Reasonable adjustment in assessment methods will be made to accommodate students with a documented disability or impairment. Contact the unit teaching team for more information. Contract Cheating Contract cheating usually involves the purchase of an assignment or piece of research from another party. This may be facilitated by a fellow student, friend or purchased on a website. Other forms of contract cheating include paying another person to sit an exam in the student's place. Contract cheating warning: • By paying someone else to complete your academic work, you don’t learn as much as you could have if you did the work yourself. • You are not prepared for the demands of your future employment. • You could be found guilty of academic misconduct. • Many of for pay contract cheating companies recycle assignments despite guarantees of “original,

plagiarism-free work” so similarity is easily detected by Turnitin. • Penalties for academic misconduct include suspension and exclusion. • Students in some disciplines are required to disclose any findings of guilt for academic misconduct before being accepted into certain professions (e.g. law). • You might disclose your personal and financial information in an unsafe way, leaving yourself open to many risks including possible identity theft. • You also leave yourself open to blackmail - if you pay someone else to do an assignment for you, they know you have engaged in fraudulent behaviour and can always blackmail you.

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MBA 5001 - Assessment Guide (2)

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