BROAD ENVIRONMENT PEST ANALYSIS IN CANADIAN TOURISM AND COVID-19

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Nov 24, 2024

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BROAD ENVIRONMENT PEST ANALYSIS IN CANADIAN TOURISM AND COVID-19 By (NAME):

AGENDA  Describing the uncertainty of Covid-19 in Canada Tourism sector  Identification and description of the political factor that affected the Canadian Tourism Sector  Provide industry’s path to recovery

COVID 19 IN TOURISM SECTOR  Covid pandemic greatly disrupted tourism sector in Canada.  Even though the government developed various interventions, it still resulted in deep losses  The profound travel restrictions and preferences brought by the pandemic affected tourism sector hugely o Caused shifting in travel prospects o Affected opportunities and expectations o Resulted to unequal recovery

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POLITICAL FACTORS  They include;  Regulations, taxation, trade agreements and labor regulations  Travel and other health restrictions  Regulation of tourism during the period  The government aims at reducing the effects by 30% coming 2030

POLITICAL FACTOR IN RESHAPING TOURISM

MACRO-SHIFTS SHAPING IN TOURISM SECTOR  Ongoing tension between United States of America and China  Conflict between Russia and Ukraine  These macro-shifts have impacted to adverse economic conditions such as; o Prolonged inflationary pressure o And surge in oil prices

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POLITICAL FACTOR – TRAVEL RESTRICTION  The pre-pandemic period reported an increased tourism across Canada  However, the emerges of pandemic hugely affected the sector and thus, resulting in decline trend  Significantly, uptake of vaccination in Canada has resulted to an upward trend as shown in the schematic graph below.

HOW TO REVIVE THE CANADIAN TOURISM  Travel without friction  Responsible Travel  Domestic Travel  Wellbeing and health  Residential tourism and remote work

CONCLUSION  Tourism in Canada was greatly affected by the covid 19 pandemic  Indeed, the government policies that were put in place to curb the spread of virus contributed significantly the decline trend reported at the moment.  These include the restriction on travels, and mandatory testing for all non- essential foreigners.

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REFERENCES • Destination Canada. (2022, September 16). COVID-19 research . https://www.destinationcanada.com/en/coronavirus-updates/covid-19-research • Heiets, I., & Yibing, X. İ. E. (2021). The Impact of the COVID-19 Pandemic on the Aviation Industry. Journal of Aviation , 5 (2), 111-126. • Roy, M., & Chowdhury, S. (2021). Ecotourism and hospitality in Bangladesh: the application of PESTEL analysis and determining the internal factors. In Tourism Products and Services in Bangladesh (pp. 181-215). Springer, Singapore.

BROAD ENVIRONMENT PEST ANALYSIS IN CANADIAN TOURISM AND COVID-19

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