BSBTEC601 (1)

BSBTEC601 Review organisational digital strategy Learner Workbook

Contents Instructions to Learner ..................................................................................................................... 2 Assessment instructions ................................................................................................................ 2 Assessment requirements ............................................................................................................. 6 Candidate Details ............................................................................................................................. 7 Assessment – BSBTEC601: Review organisational digital strategy ................................................. 7 Observation/Demonstration ............................................................................................................ 8 Activities ........................................................................................................................................... 9 Activity 1A ...................................................................................................................................... 9 Activity 1B .................................................................................................................................... 10 Activity 1C .................................................................................................................................... 11 Activity 1D ................................................................................................................................... 12 Activity 1D Checklist .................................................................................................................... 13 Activity 1A-1D Checklist ............................................................................................................... 14 Activity 2A .................................................................................................................................... 15 Activity 2B .................................................................................................................................... 16 Activity 2C .................................................................................................................................... 17 Activity 2C Checklist ..................................................................................................................... 18 Activity 2D ................................................................................................................................... 19 Activity 2A-2D Checklist ............................................................................................................... 20 Activity 3A .................................................................................................................................... 21 Activity 3B .................................................................................................................................... 22 Activity 3B Checklist ..................................................................................................................... 23 Activity 3A-3B Checklist ............................................................................................................... 24 Activity 4A .................................................................................................................................... 25 Activity 4A Checklist ..................................................................................................................... 26 Activity 4B .................................................................................................................................... 27 Activity 4C .................................................................................................................................... 28 Activity 4A-4C Checklist ............................................................................................................... 30 Activity 5A .................................................................................................................................... 30 Activity 5B .................................................................................................................................... 31 Activity 5B Checklist ..................................................................................................................... 32 Activity 5C .................................................................................................................................... 34 Page | 1

Instructions to Learner Assessment instructions Overview Prior to commencing the assessments, your trainer/assessor will explain each assessment task and the terms and conditions relating to the submission of your assessment task. Please consult with your trainer/assessor if you are unsure of any questions. It is important that you understand and adhere to the terms and conditions, and address fully each assessment task. Written work Assessment tasks are used to measure your understanding and underpinning skills and knowledge of the overall unit of competency. When undertaking any written assessment tasks, please ensure that you address the following criteria:  Address each question including any sub-points  Demonstrate that you have researched the topic thoroughly  Cover the topic in a logical, structured manner  Your assessment tasks are well presented, well referenced and word processed Active participation It is a condition of enrolment that you actively participate in your studies. Active participation is completing all the assessment tasks on time. Plagiarism Plagiarism is taking and using someone else's thoughts, writings or inventions and representing them as your own. Plagiarism is a serious act and may result in a learner’s exclusion from a course. When you have any doubts about including the work of other authors in your assessment, please consult your trainer/assessor. The following list outlines some of the activities for which a learner can be accused of plagiarism:  Presenting any work by another individual as one's own unintentionally  Handing in assessments markedly similar to or copied from another learner  Presenting the work of another individual or group as their own work  Handing in assessments without the adequate acknowledgement of sources used, including assessments taken totally or in part from the internet. If it is identified that you have plagiarised within your assessment, then a meeting will be organised to discuss this with you, and further action may be taken accordingly. Page | 3

Collusion Collusion is the presentation by a learner of an assignment as their own that is, in fact, the result in whole or in part of unauthorised collaboration with another person or persons. Collusion involves the cooperation of two or more learners in plagiarism or other forms of academic misconduct and, as such, both parties are subject to disciplinary action. Competency outcome There are two outcomes of assessments: S = Satisfactory and NS = Not Satisfactory (requires more training and experience). Once the learner has completed all the assessments for this unit of competency, the learner will be awarded “Competent” (C) or “Not Competent” (NC) for the relevant unit of competency. Confidentiality The college will treat anything, including information about your job, workplace, employer, with strict confidence, in accordance with the law. However, you are responsible for ensuring that you do not provide us with anything regarding any third party including your employer, colleagues and others, that they do not consent to the disclosure of. While we may ask you to provide information or details about aspects of your employer and workplace, you are responsible for obtaining necessary consents and ensuring that privacy rights and confidentiality obligations are not breached by you in supplying us with such information. Assessment appeals process If you feel that you have been unfairly treated during your assessment, and you are not happy with your assessment and/or the outcome as a result of that treatment, you have the right to lodge an appeal. You must first discuss the issue with your trainer/assessor. If you would like to proceed further with the request after discussions with your trainer/assessor, you need to lodge your appeal via the complaint and appeal form which is available on the college website. Recognised prior learning Learners will be able to have their previous experience or expertise recognised on request. Special needs Learners with special needs should notify their trainer/assessor to request any required adjustments as soon as possible. This will enable the trainer/assessor to address the identified needs immediately . Page | 4

Candidate Details Assessment – BSBTEC601: Review organisational digital strategy Please complete the following activities and hand in to your trainer/assessor for marking. This forms part of your assessment for BSBTEC601: Review organisational digital strategy. Name: _____________________________________________________________ Address: _____________________________________________________________ _____________________________________________________________ Email: _____________________________________________________________ Employer: _____________________________________________________________ Declaration I declare that no part of this assessment has been copied from another person’s work with the exception of where I have listed or referenced documents or work and that no part of this assessment has been written for me by another person. I also understand the assessment instructions and requirements and consent to being assessed. Signed: ____________________________________________________________ Date: ____________________________________________________________ If activities have been completed as part of a small group or in pairs, details of the learners involved should be provided below: This activity workbook has been completed by the following persons and we acknowledge that it was a fair team effort where everyone contributed equally to the work completed. We declare that no part of this assessment has been copied from another person’s work with the exception of where we have listed or referenced documents or work and that no part of this assessment has been written for us by another person. Learner 1: ____________________________________________________________ Signed: ____________________________________________________________ Learner 2: ____________________________________________________________ Signed: ____________________________________________________________ Learner 3: ____________________________________________________________ Signed: ____________________________________________________________ Page | 6

Activities Activity 1A Objective To provide you with an opportunity to obtain and interpret information on organisation’s policies, procedures and objectives related to digital strategy. Equipment needed Case Study A – Digital strategy goals. This activity does not require observation. Refer to Case Study A – Digital strategy goals Sort the digital strategy data into the following three categories:  Policies  Procedures  Objectives. A recently conducted a survey of their staff to gauge the effectiveness of their corporation digital strategy through first year of key online programming for the epidemic. The study found that 53% of the students believed the teacher had technical proficiency when using a virtual classroom. The idea of the virtual class, as per 72% of participants, helps them feel alone. Informing 25% of the children to maintain their cameras and microphones on was not enough. The institution's management has realised that they must enhance their digital strategy to help them win back the trust of the students and repair their reputation. A review committee has been formed to assess their digital planning procedure and make the required corrections. Page | 7

Activity 1C Objective To provide you with an opportunity to prepare review plan detailing established review criteria, organisational objectives and the information to be collected. Equipment needed  Case Study B – Digital strategy review. This activity does not require observation. Refer to Case Study B – Digital strategy review Referring to the Case Study, and using the template below, prepare a review plan that details the following information:  The established review criteria  Further review strategies  Information to be collected. Review plan Established review criteria Further review strategies Page | 9

Information to be collected A practical task completed in a real-world or virtual situation is what an execution activity is intended to be. Based on the key circumstance, you must complete the crucial practical tasks for the competency unit under the watchful eye of the examiner and/or a third party. You must make the necessary agreements with a third party if they need to watch you. You should affix finished portfolios, written responses, or any other evidence of skill if required for the activities. Activity 1D Objective To provide you with an opportunity to ensure approval of plan from relevant stakeholders. Equipment needed Review plan created in Activity 1C. This activity does require observation. Your assessor has a list of criteria to base your assessment on. This is a roleplay activity to be conducted in groups of three to four, with all participants playing the role of the relevant stakeholders. Lead a meeting with relevant stakeholders to gain their approval for the plan that you created in Activity 1C. Page | 10

Checklist The student is required to demonstrate ALL components from the list below Assessment Reassessment Comments Date: Date: Did the student: Tick S NS S NS Assessor must record observations in sufficient detail to demonstrate their judgement of the student’s performance against the criteria 1 Seek approval from stakeholders:  Actively participate in roleplay  Lead the meeting  Speak professionally and clearly  Use positive body language  Ask questions  Actively listen  Encourage all participants to contribute  Discuss details of the established review criteria  How the learner will implement the review strategies  Details of how the information will be collected  Seek approval of the plan. All task criteria must be satisfactorily demonstrated by the student. The task has been confirmed: Satisfactory Not Satisfactory Assessor comments/recommendations for future training/action in cases where the student has not satisfactorily achieved all criteria: Assessor Declaration: I declare that I have observed the student perform this task. The task has been conducted as per assessment procedures and the instructions provided for this assessment task. I have provided appropriate feedback to the student. Page | 12

Assessor Name: Assessor Signature: Date Marked: Page | 13

Activity 2A Objective To provide you with an opportunity to source relevant information according to review plan. Equipment needed  Access to a computer  Access to the internet  Review plan created in Activity 1C. This activity does not require observation. You will need access to a computer and the internet to answer this question. Using your research skills, source the relevant information you need for your review plan that you created in Activity 1C. List the outcomes into the appropriate sections in your review plan. The following specific SEO objectives are set:  45% higher organic traffic; 65% higher organic form responses;  contacting bloggers and key influential people in the business;  bespoke reports;  website testing; industry market analysis; and  creating high-quality content. Procedures in place:  Useful use of key digital channels,  investment and budget plans,  a timeline, and  the creation of secure socket layer (SSL) key certificates are all required. Meanwhile, a local TAFE institution conducted a survey of its students to gauge the success of their corporate digital strategy during the first year of online courses for the pandemic. The findings often considered that: The study found that 53% of the students believed the teacher lacked technical proficiency when using a virtual classroom. The idea of the virtual class, as per the 72% of participants, made them feel alone. Informing 25% of the children and keep their cameras and microphones on was not enough. The institution's management has realised that they must enhance their digital Page | 15

approach in order to help them win back the trust of the students and repair their reputation. A review committee has been formed to assess their digital planning procedure and make the required corrections. Activity 2B Objective To provide you with an opportunity to organise, interpret and evaluate collected information against review criteria according to the review plan. This activity does not require observation. Using the information you have collected in the previous activities, interpret and evaluate your collected information against the review criteria in the review plan. Summarise your findings in no more than 200 words. Meanwhile, a local TAFE institution conducted a survey of its students to gauge the success of their organisational digital strategy during the first year of offering online courses for the pandemic. Page | 16

Activity 2C Objective To provide you with an opportunity to discuss issues interpreting information and address appropriately in consultation with relevant stakeholders. Equipment needed  Access to peers  Access to suitable space for roleplay  Information collected from previous activities. This activity does require observation. Your assessor has a list of criteria to base your assessment on. This is a roleplay activity to be conducted in groups of three to four. Thinking about the analysis and evaluation you have completed in the previous activity, lead a discussion with relevant stakeholders to discuss one issue that you have found while interpreting the information and how you can address that issue. Take relevant notes from the discussion and attach them to your workbook. Meanwhile, a local TAFE institution conducted a survey of its students to gauge the success of their organisational digital strategy during the first year of offering online courses for the pandemic. The findings often considered that: The study found that 53% of the students believed the teacher lacked technical proficiency when working in a virtual classroom. The idea of the virtual class, as per 72% of participants, caused them to feel alone. Informing 25% of the kids to keep their cameras and microphones on was not enough. The institution's management has realised that they must enhance their digital approach in order to help them win back the trust of the students and repair their reputation. A review committee has been formed to assess their digital planning procedure and make the required corrections. Page | 18

Activity 2C Checklist This should be used by the trainer/assessor to document the learner’s performance as relevant to the unit activity. Indicate in the table below if the learner is deemed satisfactory (S) or not satisfactory (NS) for theactivity or if reassessment is required. Checklist The student is required to demonstrate ALL components from the list below Assessment Reassessment Comments Date: Date: Did the student: Tick S NS S NS Assessor must record observations in sufficient detail to demonstrate their judgement of Page | 19