SPT 620 5-1 Milestone Two
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Financial Health
Executive Summary: Financial Health
Antonio M. Taul
Southern New Hampshire University
SPT 620 Finance & Economics of Sport
Dr. Gentile
June 16, 2024
Financial Health
Upon investigation of the finances of the Green Bay Packers organization, it is determined that the organization is in good health financially. Revenues increased at a rate of 5.4% to see returns of $6 million from the previous year. (Gbpreport, 2023). Also, with an operating profit of $68 million, the opportunity to reinvest in the stadium is one the organization can not pass up. The purpose of the investment is to renovate the stadium. Adding a few more suites as well as expanding the seating. The organization would also like to upgrade the restrooms as well. There will be many costs that will be associated with a project of this magnitude. The average cost of renovating a stadium as seen with eight NFL franchises, is around $266 million. We estimate that the cost of this renovation could run between $150-250 million. Leaning toward the cheaper side of things. In 2022, the Packers organization raised an additional $65.8 million to be used for future renovation costs. “Earlier this year, the Packers raised $65.8 million through the sale of about 198,000 shares in the team's sixth stock sale.” (Ryman, 2022). This would cover bathroom upgrades, construction costs for additional seating, as well as construction
costs of the new suites that will be built. This new project can generate new sources of revenue for the organization. Adding more suites will increase the amount of revenue generated from suites each season and off season for other events such as concerts. The average price for a suite rental at Lambeau Field currently is between $10,000-$25,000. This is according to the event taking place in the stadium. The average cost for suites during the season is around $17, 500. With the addition of 10 new suites, this could potentially add up to an additional $250,000 of revenue. Expanding the seats will also lead to profit opportunities for the organization. More seats equal more fans attending which generates more ticket revenues.
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