Visualizing Data: Gestalt Principles & Effective Color Use

Part 1 : The Gestalt Principle of connection and similarity makes it easier for us to visualize things, helping us see how elements are related without any difficulty. When we group objects together and highlight their connections it makes understanding easier. Improves the clarity of visual information. 1. Proximity – Graph A 2. Similarity – Graph C 3. Enclosure plus similarity – Graph D 4. Connection plus similarity – Graph B Part B. Difference between graphs Proximity – Graph A

 if the viewers try to read the graph it may prove challenging for them to comprehend as there are no hints provided in the graph. We aim to avoid having viewers invest time in deciphering the information.  Placing the text close to the data it describes would make it easier for viewers. Reduce their time spent. This approach can facilitate understanding without hindering their ability to interpret the data effectively. Connection plus similarity – Graph B  In this method we are directly linking the words to the data. This method works well when dealing with several lines.  It's preferable to utilize lines, over ones. We also align the color of words with the color of data to enhance readability, for viewers.

Similarity – Graph C  In this setup we align the text, alongside the graph using matching colors for coherence between the words and visual representation. This method may strain the eyes as they scan from top to bottom and left to right. For instance, I start by focusing on the color in the right corner before shifting attention to the data for April in that same area. Subsequently I proceed to analyze the blue hues to interpret the information presented. Such an approach proves effective for grasping insights from data visualization.

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Enclosure plus similarity – Graph D  In this method we utilize light shading to link the information with the text. However, this technique can be misleading when dealing with data as certain data points may overlap within the area. Another drawback is the absence of cues to explain the data during a presentation. To address this issue, it is necessary to incorporate color into the region. Part C : I think that graph C is the user option, for the audience. By aligning the color of the words with the data it becomes easier to associate information with text. This approach simplifies comprehension, for viewers reducing strain. I believe graph c would create the least cognitive load for the audience.

Part 2: Color Selection Red Red is a color that universally resonates with feelings and grabs one’s attention. Its strong and captivating presence makes it perfect for capturing the viewer’s gaze. In situations red is used to highlight details like, in traffic signals where it indicates "stop " immediately drawing people’s focus and evoking a reaction. When it comes to visualizing data red acts as a means of emphasizing data points or important aspects within a dataset guaranteeing that vital information stands out and is comprehended easily. Emotions: Passion Courage Energy Anger Cultures Religious Symbolism; Red holds meaning, in religious traditions. For instance, within Christianity red symbolizes the blood of Christ. Plays a significant role in religious rituals and art especially during Pentecost. In Hinduism red is seen auspicious. Is often linked to goddess Durga and other divine beings. Political Symbolism: Red has been embraced as a symbol of beliefs and movements. It is commonly tied to ideologies, like socialism, communism and revolutionary causes embodying notions of change, equality, and unity. Are they warm or cool colors? It is a warm color. Orange Orange plays a role in visualizing data like green. It stands out. Is often associated with mixed messages, like red. Think of it like a traffic light. Signals that something important is coming up prompting caution or readiness. In data visualization orange helps data into categories making it easier for viewers to understand the information. Its lively yet harmonious

character makes it perfect for emphasizing data points or conveying nuances in a dataset. Emotions: Optimism Creativity Friendliness Cultures In American traditions orange holds significance linked to the land, harvest and prosperity. It is a symbol of the shifting seasons and the circle of life embodying fertility, development, and rejuvenation. When it comes to Ireland orange relates to Protestantism and unionism in Northern Ireland. It is a hue featured on the Union Jack flag. Serves to represent the community alongside green, which symbolizes Irish nationalism. Are they warm or cool colors? Warm colors Blue Blue is known for communicating information in data visualizations due to its visibility and readability. It is a choice for kinds of graphs, charts and visuals like bar graphs, pie charts, line graphs and heat maps. In heat maps specifically the color blue commonly represents values or cooler temperatures, a practice that most users easily grasp. The broad usage of blue and its link to clarity make it a top pick, for presenting data in visualization styles. Emotions: Calmness Stability Sadness Coolness Cultures

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In American traditions blue is linked to wisdom, truth, and clear thinking. It represents the purity of water and the significance of reflecting and understanding oneself. Throughout Roman societies blue related to deities and royalty. It frequently appeared in artwork and building design as a symbol of strength, leadership, and heavenly safeguarding. Are they warm or cool colors? Blue is a cool color. Green Green is a color choice, for conveying data to users especially when sharing information. Like how green signals permission to proceed in traffic lights it symbolizes positivity and advancement in situations. In data representation green is commonly used to emphasize data points or important details helping users grasp the significance and positivity of the information displayed. Its link to growth, energy and safety makes green a perfect color, for indicating results and fostering user involvement. Emotions: Harmony Prosperity Hope Refreshment Cultures In societies green is commonly linked with nature, growth and a focus, on protection. It represents fertility, rebirth, and a commitment to sustainability. Green is frequently utilized to support causes and conservation endeavors well as in the branding and marketing of ecofriendly goods. In traditions, green symbolizes harmony, equilibrium, and prosperity. It is believed to be a color. Is commonly featured in traditional Chinese artwork and architecture to represent progress, energy and abundance. In addition, green is connected with jade, a prized gemstone, in culture that signifies purity and enduring life. Are they warm or cool colors?

Green is a cool color. Light grey The soft grey color and an elegant shade exudes a sense of simplicity and refinement. Its subtle hue brings about feelings of peace and contemporary style adding an air of spaciousness to any design. This understated yet sophisticated color choice pairs well with aesthetics offering versatility in decorating options. Emotions: Neutrality Serenity Sophistication Subtlety Cultures In societies light grey is commonly linked with cityscapes, concrete structures, and technological advancements. It can represent effectiveness, practicality, and advancement. From a perspective light grey might be connected to impartiality and equilibrium. It is frequently employed as a backdrop hue, in spaces to establish an unbiased atmosphere. I Are they warm or cool colors? It is a cool color. Part 3: Properties of Data fields type

Athlete_id nominal Athlete_last nominal weight Quantitative - ratio age Quantitative - ratio Event_name nominal Event_date Quantitative (interval) Event_location nominal Event_country nominal Event_weather ordinal Event_result Quantitative - ratio Event_Rank ordinal Event_record nominal notes nominal Event_temp in c Quantitative (interval) Event_temp in k Quantitative (interval)

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DESIGN AND BEST PRACTICES 3

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