COMPANY ANALYSIS #2
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GENERAL MOTORS CO. AND FORD MOTORS CO.
COM
PANY
ANAL
YSIS 2
Janeth Kiongozi, Lathaniel Bastin
| ACCOUNTING ANALYSIS 6301.501 FALL 2023
1.
Mission Statements
1.
Mission statements.
General Motor Co.’s Mission Statement:
“To earn customers for life by building brands that inspire passion and loyalty through not only
breakthrough technologies but also by serving and improving the communities in which we live
and work around the world.”
This mission statement shows GM’s holistic approach to addressing external factors that
influence the business. The main points of General Motors’ corporate mission statement are as
follows:
1.
Earning customers for life
2.
Brands that inspire passion and loyalty
3.
Breakthrough technologies
4.
Serving and improving communities
General Motor Co.’s vision for the future is a world with zero crashes, zero emissions and zero
congestion, which guides our growth-focused strategy to invest in electric vehicles (EVs) and
autonomous vehicles (AVs), software-enabled services and subscriptions and new business
opportunities, while strengthening our market position in profitable internal combustion engine
(ICE) vehicles, such as trucks and sport utility vehicles (SUVs).
Janeth Kiongozi, Lathaniel Bastin
| ACCOUNTING ANALYSIS 6301.501 FALL 2023
Ford Motor Co.’s Mission Statement: “To help build a better world, where every person is free to move and pursue their dreams.”
Ford Motor Co. is committed to making this purpose evident in every part of our business, from
the way we source our materials, to the vehicles we create, to the services we provide, to the
interactions we have with our customers, employees, and communities. Our purpose has set us
apart as a company for more than a century and it guides our vision for the future.
They aim to shorten the distance between where you are and where you want to go, connect
people down the road and over the horizon, discover possibilities, and enjoy the thrill, adventure,
and pride of moving freely.
Ford+ is our plan for growth and value creation, intended to transform our company to win in
this new era of electric and connected vehicles by developing always-on customer relationships,
must-have connected products and services, and by leading the electric vehicle revolution. Ford+
serves as our roadmap for the next 10-15 years as we move with speed and ambition to fulfill our
purpose.
Source: Sec fillings and google.
In summary: Both companies emphasize customer-centricity and a commitment to improving the
world in their mission statements. Also, both companies aim to contribute positively to society
and have clear strategies for the future, with GM's vision placing a strong emphasis on zero
crashes, emissions, and congestion, while Ford outlines its Ford+ plan for growth and innovation
in the era of electric and connected vehicles.
2.
Financial Data
Income Statement (
USD in Millions.)
GENERAL MOTORS CO.
FORD MOTORS CO.
Total Revenue
156,735
158,057
Gross Profit
29,843
23,660
Net Income
9,708
(2,152)
Cost of goods sold (COGS)
126,892
134,397
Balance Sheet
(USD in Millions)
GENERAL MOTOR CO.
FORD MOTOR CO.
Total Assets at the end of the
year
$ 264,037
$ 255,884
Total Assets at the beginning
of the year
$ 244,718
$ 257,035
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Total Liabilities
$ 192,110
$ 212,717
Stockholders’ Equity
$ 71,927
$ 43,167
Total Cash
$ 19,153
$ 25,134
Net
Property,
Plant,
Equipment at the end of the
year
$ 45,248
$ 37,265
Net
Property,
Plant,
Equipment at the beginning
of the year
$ 41,115
$ 37,139
Statement of Cash Flow (
USD in Millions)
GENERAL MOTORS CO.
FORD MOTOR CO.
Operating Cash Flows
16,043
6,853
Investing Cash Flows
(17,882)
(4,347)
Financing Cash Flows
383
2,511
Total Cash
21,948
25,340
Cash at the beginning of the
period
23,542
20,737
Discussion: Does the Total Cash in the Statement of Cash Flow matches the Cash amount in
Balance Sheet? If not, why? The total cash in the statement of cash flow differs from total cash in the balance sheet because
the statement of cash flow includes both unrestricted and restricted cash, while the balance sheet
may only reflect movement in unrestricted cash.
Restricted cash refers to funds that are set aside for a specific purpose, such as collateral for a
loan or legal requirements. Unrestricted cash refers to cash that’s readily available to be spent for any purpose and has not
been pledged as collateral for a debt or other purpose.
Restricted cash is not readily available for general use by the company, and therefore, it is not
included in the cash flow statement. However, it is included in the cash and cash equivalent line
item on the balance sheet because it is still part of the company’s overall cash position.
Example in the data given for Ford motors co. in statement of cash bellow after the cash from
beginning of the year there is a column for cash, cash equivalents, restricted cash and restricted
cash equivalents, period increase(decrease), including exchange rate effect which amount
$4,603,000,000.
3.
Selected Ratios
The ratios that we selected are as follows:
GROSS PROFIT MARGIN
(value in USD Million)
General Motor Co. gross profit margin Gross profit Margin= revenue
−
cost of goods sold
revenue
*100
Gross Profit Margin= $
156,735
−
$
126,892
$
156,735
*100
The gross profit margin for General Motors Co. is 0.190404185
19.04%
Ford Motors Co. gross profit margin Gross profit Margin= revenue
−
cost of goods sold
revenue
*100
Gross Profit Margin= $
158,057
−
$
134,397
$
158,057
*100
The gross profit margin for Ford Motors Co. is 0.149692832
14.97%
RETURN ON ASSETS
(value in USD Million)
General Motor Co. ROA Return on Asset (ROA)= Net income
Average asset
Return on Asset (ROA)= Profit margin* Asset turnover
Return on Asset (ROA)= net income
sales
*
sales
average asset
Return on Asset (ROA)= $
9,708
$
156,735
*
$
156,735
$
264,037
+
$
244,718
2
Return on Asset (ROA)= 0.061938941*
$
156,735
$
254,377.5
Return on Asset (ROA)=0.061938941*0.616151192
General Motors Co. ROA Return on Asset (ROA)= 0.038163752
≅
3.82%
Ans. General Motor Co. ROA Return on Asset (ROA) is 3.82%
Ford Motors Co. ROA Return on Asset (ROA)= Net income
Average asset
Return on Asset (ROA)= Profit margin* Asset turnover
Return on Asset (ROA)= net income
sales
*
sales
average asset
Return on Asset (ROA)= −
$
2,152
$
158,057
*
$
158,057
$
255,884
+
$
257
,,
035
2
Return on Asset (ROA)= -0.013615341*
$
158,057
$
256,459.5
Return on Asset (ROA)=-0.013615341*0.616303938
Ford Motor Co. Return on Asset (ROA)= 0.008391188
.
≅
-0.84%
Ans. Ford Motor Co. Return on Asset (ROA) is -0.84%
RETURN ON EQUITY
(value in USD Million)
General Motors Co. ROE ROE=
net income
average shareholder equity
ROE=
$
9,708
$
71,927
+
$
65,815
2
¿
¿
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ROE=
$
9,708
$
68,871
Ans. General Motors Co. ROE= 0.140959184.
≅
14.1%
Ford Motor Co. ROE ROE=
net income
average shareholder equity
ROE= −
$
2152
43,167
+
48,622
2
¿
¿
ROE=
−
$
2152
$
45,894.5
Ans. Ford Motor Co. ROE= -0.04689015.
≅
-4.69%
DEBT-TO-EQUITY RATIO
(
value in USD Million)
General Motor Co. Debt-to-Equity ratio Debt to Equity ratio(D/E) = total debt
(
liability
)
total shareholder equity
or
shorttermloan
+
longtermdebt
+
other
¿
payment
¿
totalshareholder equity
Debt to Equity ratio(D/E) = $
114,699
$
71,927
Ans. General Motors Co. Debt to Equity ratio(D/E) =1.594658473
≅
1.59
Ford Motor Co. Debt-to-Equity ratio Debt to Equity ratio(D/E) = total debt
(
liability
)
total shareholder equity
Debt to Equity ratio(D/E) = $
140,474
$
43,167
Ans. Ford Motor Co. Debt to Equity ratio(D/E) = 3.254198809 ≅
3.25
PRPOERTY PLANT AND EQUIPMENT TURNOVER
(
value in USD Million)
General Motor Co. PPE net turnover
PPE turnover= sales
average PPenet
PPE turnover= 156,735
(
45,248
+
41,115
)/
2
PPE turnover= 156,735
43,181.5
General Motor Co.’s PPE turnover= 3.629679377
3.63
Ans. General Motor Co.’s PPE turnover is 3.63.
Ford Motor Co. PPE net turnover
PPE turnover= sales
average PPenet
PPE turnover= 158,057
(
37,265
+
37,139
)/
2
PPE turnover= 158,058
37,202
Ford Motor Co.’s PPE turnover= 4.248615666
4.25.
Ans. Ford Motor Co.’s PPE turnover is 4.25.
Summary Table
General Motor Co.
Ford Motor Co.
Gross Profit Margin
19.04%
14.97%
ROA
3.82%
-0.84%
ROE
14.1%
-4.69%
Debt-to-Equity Ratio
1.59
3.25
PPE Net turnover
3.65
4.25
1.
Gross Profit Margin:
General Motors (GM) has a higher gross profit margin of 19.04% compared to Ford's 14.97%.
This indicates that GM is more efficient at generating profits from its core operations and sales.
Meaning for every dollar in revenue GM generates, it retains $0.1904 as gross profit after
deducting the cost of goods sold. The General Motor Co. is efficiently producing and selling its
vehicles.
The results show that both companies General Motor and Ford Motor have a positive gross profit
margin showing they are making profit from their core automotive operations. With General
Motor having a higher gross profit of 19.04% it suggests that it may be more efficient in
managing production and maintaining a healthier markup on its vehicle compared to Ford Motor.
2.
Return on Assets (ROA):
GM has a positive ROA of 3.82%, which means it is generating a positive return on its total
assets, for every 1 dollar the assets generate profit of 3.82 cents. In contrast, Ford has a negative
ROA of -0.84%, indicating that Ford's assets are not generating a positive profit/ no proper
utilization of its resources to generate profit.
3.
Return on Equity (ROE):
GM has a positive ROE of 14.1%, suggesting that it is providing a positive return to its equity
shareholders, meaning that GM generates a return approximately 14.1 cents in profit for every
dollar of shareholder equity. While Ford has a negative ROE of -4.69%, indicating that its equity
shareholders are experiencing a negative return on their investments. Ford Motor is generating
loss for its shareholders meaning there is no dividend that was given. It means ford is not
effectively using the shareholder equity to create value for its investors.
4.
Debt-to-Equity Ratio:
General Motor debt to equity ratio of 1.59 means for every dollar of equity, GM has $1.59 in
debt. Ford Motor D/E ratio of 3.5 means that for every dollar of equity, Ford has $3.25 in debt.
GM's debt-to-equity ratio is 1.59, which is relatively lower than Ford's ratio of 3.25. A lower
ratio is generally considered favorable as it indicates lower financial leverage and less reliance
on debt financing. Ford relies more on debt financing.
5.
PPE (Property, Plant, and Equipment) Net Turnover:
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GM has a PPE net turnover of 3.65, while Ford's turnover is higher at 4.25. A higher PPE net
turnover suggests that Ford is more effective in utilizing its property, plant, and equipment to
generate revenue. Ford is efficiently utilizing its fixed assets to generate sales.
4.
Qualitative Data
General Motor Co. Analyst statement.
According to Ward, 2022 U.S. light vehicle sales per Wards were 13.7 million, an 8.1% decline
from 2021 and their worst year since 2011’s 12.8 million. December sales, however, grew 4.9%
year over year with the seasonally adjusted annualized selling rate at 13.31 million, up from
December 2021’s 12.72 million. The chip shortage rather than poor demand is to blame, and we
expect one more year of constrained production for the industry. Regardless of high interest rates
and average transaction prices over $45,000, we feel U.S. autos have been at recessionary levels
for a lot of the time since spring 2020, so we expect 2023 sales to rise by midsingle digits.
Gradual improvement in new vehicle inventory should help used vehicle pricing eventually be
more affordable for consumers, which is also good for dealers’ used vehicle margins that are
currently squeezed by high procurement costs.
GM’s fourth-quarter sales had a soft year-over-year comparable due to the worst of the chip
shortage happening late in 2021. Fourth-quarter 2022 deliveries grew 41.4%, and for the full
year, the company regained the top spot from Toyota by growing 2.5% to 2.27 million. For the
quarter, all of GM’s brands rose except Buick, with Cadillac leading the way at 75% growth on
good volume from the XT5 and XT6 crossovers; and the CT5 sedan had its best year ever partly
from the popular CT5-V Blacking. GM’s full-size pickups grew 23.8% with Silverado HD and
Sierra HD up 69% and 72%, respectively, to bring GM’s HD mix up 970 basis points to 35.5%
by our calculation. In its release, GM said it’s the top selling pickup maker for the ninth straight
year excluding medium duty. The company finished 2022 with its highest inventory level of the
year of 410,682 vehicles, a 14.3% rise from Sept. 30 and slightly more than double year-end
2021’s level. For 2023, GM expects industry sales of 15 million, which we believe includes
heavy trucks and means a light vehicle number slightly above our expectations.
Reference: Yahoo Finance
GM Releases 2022 Fourth-Quarter and Full-Year Results, and 2023 Guidance
Tue, January 31, 2023
DETROIT, Jan. 31, 2023 /PRNewswire/ -- General Motors Co. (NYSE: GM) today reported
fourth-quarter 2022 revenue of $43.1 billion, net income attributable to stockholders of $2.0
billion and EBIT-adjusted of $3.8 billion.
GM's full-year 2022 revenue was $156.7 billion, net income attributable to stockholders
was $9.9 billion and EBIT-adjusted was a record $14.5 billion. Results were at the high-end of
the company's revised EBIT-adjusted guidance range.
The company expects its core auto operations to perform at a consistently strong level in 2023,
with full-year net income attributable to stockholders of $8.7 billion-$10.1 billion, EBIT-
adjusted of $10.5 billion-$12.5 billion, and EPS-diluted and EPS-diluted-adjusted of $6.00-
$7.00.
GM also expects strong cash flows from automotive operations for the calendar year, including:
Net automotive cash provided by operating activities of $16.0 billion-$20.0 billion.
Adjusted automotive free cash flow of $5.0 billion-$7.0 billion.
Reference: General Motor news release.
Ford Motor Co analyst statement.
Ford’s December sales rose 3.2% year over year with F-Series pickups, the Bronco line, and
Lincoln driving growth. Crossovers such as Escape, Edge, and Explorer fell by between about
8% and 40% and caused an overall Ford brand SUV/crossover to decline of 6.6%. Bronco Sport
grew 14.1%, while the more off-road focused Bronco rose 13.6%. Ford said Bronco’s share of its
segment was 36.4% in December and 27.9% for the year. Total 2022 Bronco volume combined
across its models was 216,604, up 51.3% from 2021. This growth is from the Bronco variant,
which had a full year of production in 2022 and its sales more than tripled, whereas Bronco Sport
started production in fall 2020 and in 2022 declined by 8%. F-Series rose by 20%—1% in
December and was down 9.9% for the full year. The all-electric Lightning variant saw 15,617
deliveries, or 2.4% of total 2022 F-Series volume. Lincoln’s 17.3% December growth was
almost entirely from the Corsair crossover (up 38.9%) and Navigator full size SUV (up 30.7%).
We await product update news on Lincoln’s portfolio, which is currently only a light truck
brand.
Reference: Yahoo finance.
In summary, both General Motors (GM) and Ford Motor Co. have faced challenges due to the
global chip shortage that affected the entire auto industry. Despite this, they showed resilience
and growth in specific segments, with GM becoming the top-selling pickup maker and Ford
seeing notable success with its F-Series pickups and the Bronco models. Both companies are
optimistic about the future, expecting an improvement in industry sales for 2023.
5.
Recommendations
Based on our analysis of key financial ratios among the companies we selected, we recommend
investing in General Motor Co. for the following reasons.
The debt-to-equity ratio for General Motor Co. is 1.59 which is significantly lower than
Ford Motor Co. with a debt-to-equity ratio of 3.65 which is very high. A lower ratio is
generally considered favorable as it indicates lower financial leverage and less reliance
on debt financing. Ford relies more on debt financing. This indicates that General Mo
tor has a more conservative approach to debt financing, reducing financial risk
and potential liabilities to stakeholders which is a positive sign for the investors.
The return on assets of 3.82% is higher compared to Ford Motor Co. of -0.62%
demonstrating its ability to convert assets into profits. The General Motor Co.’s ROA
signifies efficient utilization of its assets to generate returns which reflects operational
efficiency and a strong business model. The ROA for Ford is negative which indicates
the company is not making proper utilization of its assets to generate profit.
The Gross profit margin for General Motor Co. of 19.04% is higher than the profit
margin for Ford Motor. This indicates that GM is more efficient at generating profits
from its core operations and sales. Both companies have a positive gross profit showing
they are making profit from their core automotives operations.
In conclusion, General Motor Co. appears to have a healthy financial position with a relatively
low debt-to-equity ratio of 1.59 and a positive profitability ratio of ROE of 14.1%% and ROA of
3.83% which indicates the company to be stable and well established suitable for conservative
investors for steady return. Ford Motor Co. has negative ROE of (0.84%) showing that its equity
shareholders are experiencing a negative return on their investments. Ford Motor is generating
loss for its shareholders meaning there is no dividend that was given. It means ford is not
effectively using the shareholder equity to create value for its investors.
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