The person who prepare food should never consider the price of the ingredients or the money spend on making the food. Instead, in should depend on the creativity and the care they blend into the creation. Similarly, the food network marketers also face the many question while considering the pricing objectives. Food network also sells kitchen utensils. Fixing the pricing strategy for these goods includes integrating the target audience for television shows. Food networks wants to price their goods at the affordable cost because if they price it too high then many could not afford to buy. The main aim of the marketers is to sell the quality products to their customers and satisfy the customers for the amount paid for the product. The marketers noticed that during the economy fall viewers would mostly prefer to watch less expensive recipes and menus. When money is tight people, tend to spend more time at home so they would watch shows for more time than before. These shows help people to live a better food life. To discuss: Whether food network try to achieve prestige objective over pricing and the reason behind it.

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Answer 1

Question

Chapter P7, Problem 1QCT

Summary Introduction

Case summary:

The person who prepare food should never consider the price of the ingredients or the money spend on making the food. Instead, in should depend on the creativity and the care they blend into the creation. Similarly, the food network marketers also face the many question while considering the pricing objectives. Food network also sells kitchen utensils. Fixing the pricing strategy for these goods includes integrating the target audience for television shows.

Food networks wants to price their goods at the affordable cost because if they price it too high then many could not afford to buy. The main aim of the marketers is to sell the quality products to their customers and satisfy the customers for the amount paid for the product. The marketers noticed that during the economy fall viewers would mostly prefer to watch less expensive recipes and menus. When money is tight people, tend to spend more time at home so they would watch shows for more time than before. These shows help people to live a better food life.

To discuss: Whether food network try to achieve prestige objective over pricing and the reason behind it.

Expert Solution & Answer

Explanation of Solution

According to Person X, it is difficult to attain prestige objective through pricing because all the customers would be luxury to buy the products especially during the fall of economic, it is too hard. The marketers fell that fixing to the “higher end of better” is right because that allows for ambitious programming but fix-limited prices on tangible goods. The food network marketers consider that too much of lean on luxury brand could drive the customers away.

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Culture refers to the common set of values shared by its citizens that determine what is socially acceptable. For this assignment explore some of the key characteristics of a specific culture. You can choose a country of your choice and research as much details about their culture as possible, don’t forget to include visuals. What country? What is the language and culture Idioms? Describe their customs and traditions? What re the important values of this culture? Summary: What do you think would be some expectations for anyone doing sales presentations in this country? Notes and references:

What is a good response to this statement? As we know, several global retailers target densely populated regions such as China or India as they represent emerging markets and great potential for maximum profits. As many have stated in this discussion, these retailers tend to exploit workers in these regions by utilizing the nation's lax labor laws, health and safety standards, as well as their lack of rights within the region. However, some do not discuss the cultural appropriation or pandering that these companies exercise in an effort to maximize their profits. There are instances of companies utilizing cultural elements such as symbols, traditional designs, or culturally significant images on mass produced items without understanding the meaning or showing respect to that significant meaning. Retailers sometimes utilize these culturally significant images or symbols to maximize their profits without acknowledging where it comes from or giving back to the community they took it from.…

What is a good statement to this post? One ethical issue that stood was how global retailers sometimes enter international markets without creating fair partnerships within their distribution channels. In Chapter 15, it talks a lot about the importance of building strong relationships with local intermediaries, but the reality is, some companies just try to dominate the market instead of collaborating. That power imbalance can lead to unfair contracts or local businesses getting pushed out. It’s like they show up, use the local resources and networks to make profit, but don’t invest back into the community or share the success. That’s not right. If you’re going to expand globally, you should be willing to build genuine partnerships, respect the local market, and not just focus on control and profit (Cateora, Gilly, & Graham, 2020). It’s all about being ethical and intentional with how you grow.

Answer 2

Question

Chapter P7, Problem 1QCT

Summary Introduction

Case summary:

The person who prepare food should never consider the price of the ingredients or the money spend on making the food. Instead, in should depend on the creativity and the care they blend into the creation. Similarly, the food network marketers also face the many question while considering the pricing objectives. Food network also sells kitchen utensils. Fixing the pricing strategy for these goods includes integrating the target audience for television shows.

Food networks wants to price their goods at the affordable cost because if they price it too high then many could not afford to buy. The main aim of the marketers is to sell the quality products to their customers and satisfy the customers for the amount paid for the product. The marketers noticed that during the economy fall viewers would mostly prefer to watch less expensive recipes and menus. When money is tight people, tend to spend more time at home so they would watch shows for more time than before. These shows help people to live a better food life.

To discuss: Whether food network try to achieve prestige objective over pricing and the reason behind it.

Expert Solution & Answer

Explanation of Solution

According to Person X, it is difficult to attain prestige objective through pricing because all the customers would be luxury to buy the products especially during the fall of economic, it is too hard. The marketers fell that fixing to the “higher end of better” is right because that allows for ambitious programming but fix-limited prices on tangible goods. The food network marketers consider that too much of lean on luxury brand could drive the customers away.

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Answer 3

Question

Chapter P7, Problem 1QCT

Summary Introduction

Case summary:

The person who prepare food should never consider the price of the ingredients or the money spend on making the food. Instead, in should depend on the creativity and the care they blend into the creation. Similarly, the food network marketers also face the many question while considering the pricing objectives. Food network also sells kitchen utensils. Fixing the pricing strategy for these goods includes integrating the target audience for television shows.

Food networks wants to price their goods at the affordable cost because if they price it too high then many could not afford to buy. The main aim of the marketers is to sell the quality products to their customers and satisfy the customers for the amount paid for the product. The marketers noticed that during the economy fall viewers would mostly prefer to watch less expensive recipes and menus. When money is tight people, tend to spend more time at home so they would watch shows for more time than before. These shows help people to live a better food life.

To discuss: Whether food network try to achieve prestige objective over pricing and the reason behind it.

Expert Solution & Answer

Explanation of Solution

According to Person X, it is difficult to attain prestige objective through pricing because all the customers would be luxury to buy the products especially during the fall of economic, it is too hard. The marketers fell that fixing to the “higher end of better” is right because that allows for ambitious programming but fix-limited prices on tangible goods. The food network marketers consider that too much of lean on luxury brand could drive the customers away.

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Answer 4

Question

Chapter P7, Problem 1QCT

Summary Introduction

Case summary:

The person who prepare food should never consider the price of the ingredients or the money spend on making the food. Instead, in should depend on the creativity and the care they blend into the creation. Similarly, the food network marketers also face the many question while considering the pricing objectives. Food network also sells kitchen utensils. Fixing the pricing strategy for these goods includes integrating the target audience for television shows.

Food networks wants to price their goods at the affordable cost because if they price it too high then many could not afford to buy. The main aim of the marketers is to sell the quality products to their customers and satisfy the customers for the amount paid for the product. The marketers noticed that during the economy fall viewers would mostly prefer to watch less expensive recipes and menus. When money is tight people, tend to spend more time at home so they would watch shows for more time than before. These shows help people to live a better food life.

To discuss: Whether food network try to achieve prestige objective over pricing and the reason behind it.

Expert Solution & Answer

Explanation of Solution

According to Person X, it is difficult to attain prestige objective through pricing because all the customers would be luxury to buy the products especially during the fall of economic, it is too hard. The marketers fell that fixing to the “higher end of better” is right because that allows for ambitious programming but fix-limited prices on tangible goods. The food network marketers consider that too much of lean on luxury brand could drive the customers away.

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Answer 5

Chapter P7, Problem 1QCT

Summary Introduction

Case summary:

The person who prepare food should never consider the price of the ingredients or the money spend on making the food. Instead, in should depend on the creativity and the care they blend into the creation. Similarly, the food network marketers also face the many question while considering the pricing objectives. Food network also sells kitchen utensils. Fixing the pricing strategy for these goods includes integrating the target audience for television shows.

Food networks wants to price their goods at the affordable cost because if they price it too high then many could not afford to buy. The main aim of the marketers is to sell the quality products to their customers and satisfy the customers for the amount paid for the product. The marketers noticed that during the economy fall viewers would mostly prefer to watch less expensive recipes and menus. When money is tight people, tend to spend more time at home so they would watch shows for more time than before. These shows help people to live a better food life.

To discuss: Whether food network try to achieve prestige objective over pricing and the reason behind it.

Expert Solution & Answer

Explanation of Solution

According to Person X, it is difficult to attain prestige objective through pricing because all the customers would be luxury to buy the products especially during the fall of economic, it is too hard. The marketers fell that fixing to the “higher end of better” is right because that allows for ambitious programming but fix-limited prices on tangible goods. The food network marketers consider that too much of lean on luxury brand could drive the customers away.

Answer 6

Chapter P7, Problem 1QCT

Summary Introduction

Case summary:

The person who prepare food should never consider the price of the ingredients or the money spend on making the food. Instead, in should depend on the creativity and the care they blend into the creation. Similarly, the food network marketers also face the many question while considering the pricing objectives. Food network also sells kitchen utensils. Fixing the pricing strategy for these goods includes integrating the target audience for television shows.

Food networks wants to price their goods at the affordable cost because if they price it too high then many could not afford to buy. The main aim of the marketers is to sell the quality products to their customers and satisfy the customers for the amount paid for the product. The marketers noticed that during the economy fall viewers would mostly prefer to watch less expensive recipes and menus. When money is tight people, tend to spend more time at home so they would watch shows for more time than before. These shows help people to live a better food life.

To discuss: Whether food network try to achieve prestige objective over pricing and the reason behind it.

Expert Solution & Answer

Explanation of Solution

According to Person X, it is difficult to attain prestige objective through pricing because all the customers would be luxury to buy the products especially during the fall of economic, it is too hard. The marketers fell that fixing to the “higher end of better” is right because that allows for ambitious programming but fix-limited prices on tangible goods. The food network marketers consider that too much of lean on luxury brand could drive the customers away.

Answer 7

Chapter P7, Problem 1QCT

Summary Introduction

Case summary:

The person who prepare food should never consider the price of the ingredients or the money spend on making the food. Instead, in should depend on the creativity and the care they blend into the creation. Similarly, the food network marketers also face the many question while considering the pricing objectives. Food network also sells kitchen utensils. Fixing the pricing strategy for these goods includes integrating the target audience for television shows.

Food networks wants to price their goods at the affordable cost because if they price it too high then many could not afford to buy. The main aim of the marketers is to sell the quality products to their customers and satisfy the customers for the amount paid for the product. The marketers noticed that during the economy fall viewers would mostly prefer to watch less expensive recipes and menus. When money is tight people, tend to spend more time at home so they would watch shows for more time than before. These shows help people to live a better food life.

To discuss: Whether food network try to achieve prestige objective over pricing and the reason behind it.

Answer 8

Expert Solution & Answer

Explanation of Solution

According to Person X, it is difficult to attain prestige objective through pricing because all the customers would be luxury to buy the products especially during the fall of economic, it is too hard. The marketers fell that fixing to the “higher end of better” is right because that allows for ambitious programming but fix-limited prices on tangible goods. The food network marketers consider that too much of lean on luxury brand could drive the customers away.

Answer 9

Expert Solution & Answer

Answer 10

Expert Solution & Answer

Answer 11

Ch. P7 - Prob. 1QCT Ch. P7 - Prob. 2QCT Ch. P7 - Prob. 3QCT Ch. P7 - Prob. 4QCT

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Explanation of Solution

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Chapter P7 Solutions