MAN 111-BHCC CUSTOM-W/MY MGMT.LAB>CI<
MAN 111-BHCC CUSTOM-W/MY MGMT.LAB>CI<
14th Edition
ISBN: 9781323859735
Author: Robbins
Publisher: PEARSON
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Chapter P6, Problem 1DQ
Summary Introduction

To determine:

The companies that can be a benchmark for S company and the companies for which S Company can be a good benchmark along with reasons.

Introduction:

Benchmark refers to the level of quality, point of reference for performance assessment or set of standards. Benchmark can be based out of environmental regulation, legal requirements, experience of other firms or from own experience of the firm.

Expert Solution & Answer
Check Mark

Answer to Problem 1DQ

M company and N companyassociated with food and coffee industry respectively can be a good benchmark for the S company, whereas T Horton might consider an S company as good benchmark that will provide opportunity for growth and an increase in revenues.

Explanation of Solution

Although S company is much different from M companyassociated with the food industry, the comparison between both companies can be done by evaluating the social responsibility, loyalty programs and advertising. S company is working towards expansion across the globe and this is something which the M company associated with the food industryhas already achieved or mastered, therefore it can act as a benchmark for the S company. M company has several affiliations, including Olympics, offer large variety of products and operates across the globe. Thus, S company can mimic such behavior and grow as more profitable and larger company. The N companyassociated with the coffee industry which is one of the renowned coffee company had a revenue $10.7 billion in the year 2018 and grab 27T h position on the list of valuable brands in the world whereas the S company is placed in 76T h position in the same list. Thus, N companyassociated with the coffee industry can be used as a benchmark for S company.

D donuts, another leading company in the coffee industry possess half of the shares in the US markets with a revenue of $6.9 billion. This company is increasing its share in the market very quickly and has grown exponentially in the last few years. Thus, D donuts can be a benchmark for the company basis the market share, products offered, advertising and growth. T Horton, leading coffee company considers S company as a benchmark that has revenue of $3.2 billion, which is almost $10 billion less than S company. T Horton might consider the strategies and tactics used by S company in order to increase its profit. This company can also use S company as benchmark when it comes to training programs and tactics used to provide training to employees, organizational efficiency, advertising channels and methods. T Horton can access and compare the organizational efficiency with that of S company and determine the areas of difference and apply the same to its own company. T Horton will be able to increase its revenue and get the opportunity to grow by consideringS company as a benchmark.

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