Management
13th Edition
ISBN: 9780133935813
Author: Stephen P. Robbins; Mary A. Coulter
Publisher: Pearson Education (US)
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Question
Chapter P3, Problem 5DQ
Summary Introduction
To explain:
The type of companies that the coffee companies in the case study could look up to and vice versa.
Introduction:
When an organization engages in a certain business, it cannot be done with complete isolation. Even if thriving with sales, businesses still have to compare themselves with competitors as well as non-competitors to find out the actual position they stand in the bigger picture. This process is called benchmarking. Organizations intend in becoming like star performers within and beyond their industries. In the case of the coffee company mentioned in the case, they could look up to certain industries. Nevertheless, many other smaller companies too could look up to the coffee company.
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