Chapter P3, Problem 1DQ

Summary Introduction

(a)

To explain:

The effect of various goals of the company, on a part time employee that serves customers in a local outlet.

Introduction:

The much known coffee company has been able to secure their position globally for many years. This is due to the clarity and specificity of goals they anticipate to achieve at a given time. These goals are designed in such a way that every person within the organization is part and parcel of the fulfillment of them. The attainment of goals is truly a team effort and thus the success is shared organization-wide.

Explanation of Solution

The company intends in opening up around 1200 new stores. Further, the financial goals of the company includes in obtaining a revenue growth together with a growth in earnings per share. They also expect in widening the product line with new coffee products. In relation to the area of corporate social responsibility, the goal of the company is to be truly responsible in a global level. A part time employee working as a barista in a local outlet could be effected by these goals in a number of ways. He may be made to work or even train the new baristas that would be working at the new outlets. Via improvements in customer service and hence sales, he could support the company to reach its financial goals. New products introduced by the company could be popularized among customers by a barista. Further, through being concerned on environmental and social aspects, he could be a responsible ambassador of his organization.

Summary Introduction

(b)

To explain:

The effect of various goals of the company, on a technician of quality assurance in a roasting plant.

Introduction:

The organization has been able to be much successful over the years due to its collective approach in reaching predetermined goals. The goals they intent to achieve are being carefully crafted by the responsible personnel ensuring that all organizational levels are involved in the greater process.

Explanation of Solution

A quality assurance technician that works in a roasting plant could also be part and parcel of wider organizational goals. As the company intends in opening up over 1000 new stores, the quality of the products will have to be taken into much serious consideration. A shortfall in one outlet could impact upon the whole chain. By enhancing the quality related practices, wastage and idle time could be brought down that will in turn help in the attainment of the financial goals. Further, quality technicians could look into the means of how the quality of new product lines could be instilled and maintained. In being socially responsible within a global context, they could always ensure that the best quality products are being delivered to customers.

Summary Introduction

(c)

To explain:

The effect of various goals of the company, on a regional sales manager.

Introduction:

More often one could identify that organizations craft their strategies and goals only to be dealt with by the top officials placed at higher levels of the organizational hierarchy. However, it is not so in the organization in the case study. They believe that including all employees in the process of achieving goals is more effective and comprehensive.

Explanation of Solution

A regional sales manager could be greatly impacted by the wider goals of the organization. If the new outlets intended to be opened are in the region under his control, he will be responsible in increasing sales of these outlets. By providing the staff with necessary skills and training, he could bring down costs that are much supportive in obtaining financial goals. New product lines to be introduced will have to be analyzed against the cultural elements of the said region. The taste and preferences of that particular region must be addressed accordingly to ensure higher sales. Further, the manager must look into the societal and environmental aspects concerning the region. Employment opportunities, environmental conservation are some of such aspects.

Summary Introduction

(d)

To explain:

The effect of various goals of the company, on the executive vice president of global supply chain operations.

Introduction:

The personnel holding top positions within an organization is usually seen as more responsible for the attainment of organizational goals. However, the organization in the case study follows a much different approach. The inclusive culture in the organization makes everyone part and parcel of the process of goal attainment.

Explanation of Solution

The supply chain management practices of the organization are in fact a source of competitive advantage. They are known for the superior quality of the coffee beans used in their products. They manage a set of suppliers that have been carefully selected. The suppliers are even trained and are expected to adhere to certain rules and standards imposed by the company. The executive vice president of global supply chain operations is the position responsible for all the aforesaid aspects. Hence, he plays a vital role in the attainment of organizational goals. The supply of quality raw material on a timely manner must be ensured to all the new outlets the company plans in opening up. New suppliers may have to be added to the supplier portfolio to ensure uninterrupted operations. Streamlining the supply chain operations of a global company is much instrumental in bringing down overall costs, which would help in the attainment of goals. The raw materials needed for the new product lines, the suppliers who would supply them are some of the concerns the said position will have to look into, in relation to the third goal of the company. Supply chain operations being a vast area, must definitely look into the impact made upon the society by the operations of the company. All aspects at all stages of the supply chain process must be done in a much responsible manner creating minimal harm to the environment and the society.

Summary Introduction

(e)

To explain:

The effect of various goals of the company, on the Chief Executive Officer of the organization.

Introduction:

The attainment of goals is of vital importance to an organization to steer ahead. The world famous coffee company has in fact been able to attain their goals due to the fact that they have made it a collective effort. From the chief executive officer of the company, to the employee of the lowest level have been included in the process of goal attainment.

Explanation of Solution

The CEO of the organization shall be expected to take strategic decisions on behalf of the entire entity is the process of reaching predetermined goals. Opening up new outlets require a lot of capital investments. The locations, equipment, staff, training needs are some aspects that must be personally looked into by the CEO when opening up over 1000 new outlets. Fine-tuning the strategic investments of the company could be much helpful in attaining the financial goals of the organization. New product lines must be introduced after careful consideration and background study, in which the CEO must play an active role. He is expected to know the products inside out. In relation to corporate social responsibility, it is his ultimate responsibility to ensure that all organizational aspects are carried out in such a way that is of support to the communities served, the larger communities outside as well as the ecological system. The goals of the organization should also be instrumental in accomplishing the mission of the organization.