Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter P3, Problem 4QCT
Summary Introduction
Case summary:
The vice president of Company F network and cooking channel says that food plays a vital role in people’s life. Here the participation of social media is more. Social media makes the people to reach the food and also the makes the food to reach the people. Once people switch off their TVs they can connect the company through mobile phones. The marketers need to know to segment different kind of consumers and group the people for the best
Social media helps marketers to segment their consumers with the help of the taste and preferences uploaded in social media. It helps the companies to build a relationship with consumers and viewers.
To discuss: The way how the viewers of Company F network become the supporters of the network.
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