
Case summary:
Morgan-Moe is a major player in the retail industry and has hundreds of store in the upper mid-west. Due to the sharp decline in the manufacturing economy due to which Morgan-Moe has to change its focus to low margin commodities rather than high margin impulse buy. Also there were rumors among the employee and insecurity, which led to the decline in productivity and the motivational factor were lacking.
The Vice president for human relation wanted to introduce a motivational program to reenergize the company’s work force. The major areas to focus were
- type='1'>
- Changing nature of work
- Diversity and age
- Goal setting
- Organizational downsizing
- Organizational justice
Program 1: Traditional Management
Program 2: Share absence and sick leave
Program 3: Share sales and inventory
Program 4: Share information and brain storm
Program 5: Brain storm without sharing information
Based on this program they wanted to analyzed which stores opted for which program and why, the average turnover, weekly profit per month and the staff time cost due to the program.
Characters in the case:
Jean Masterson CEO of the company.
Jim Clauseen, vice president for human relation
Victor author of Man’s Search for Meaning.
Adequate information: The sharp decline in the manufacturing economy due to which Morgan-Moe has to change its focus to low margin commodities rather than high margin impulse buys.
The five program option for management system.
Program 1: Traditional Management
Program 2: Share absence and sick leave
Program 3: Share sales and inventory
Program 4: Share information and brain storm
Program 5: Brain storm without sharing information
To determine:
How well Claussen has done with the program? Which parts of the program appear to fit well? What part would you change to get more substantial improvements in the employee motivation?

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Organizational Behavior (18th Edition) (What's New in Management)
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