BUSINESS DRIVEN TECHNOLOGY(LL)-W/ACCESS
BUSINESS DRIVEN TECHNOLOGY(LL)-W/ACCESS
7th Edition
ISBN: 9781260149043
Author: BALTZAN
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter B, Problem B1.4MBD
Program Plan Intro

Market segmentation:

  • It denotes market division into similar customer groups.
  • It helps organizations to modify marketing mix for explicit target markets.
  • It satisfies needs of customer well.
  • All marketing mix attributes are not to be altered for each market segment.
  • The optimal ways for marketing segmentation includes:
    • Marketing research
    • Market trends
    • Managerial judgment.

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BUSINESS DRIVEN TECHNOLOGY(LL)-W/ACCESS

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