BUSINESS DRIVEN TECHNOLOGY(LL)-W/ACCESS
BUSINESS DRIVEN TECHNOLOGY(LL)-W/ACCESS
7th Edition
ISBN: 9781260149043
Author: BALTZAN
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter B, Problem B1.3MBD
Program Plan Intro

Market share:

  • It denotes a percentage of total sales of market earned by particular company over a time period.
  • The sale of company is taken over a period divided by total industry sales over same period.
  • It gives an idea of company size in relation to market and its competitors.
  • The increases and decreases in market share are been closely monitored by investors.
  • It denotes relative competitiveness for products plus services of company.
  • A company with increasing market share may increase its revenue faster than others.

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