Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
Question
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Chapter 9.7, Problem 1LO
Summary Introduction

To discuss: The difference between the three strategies for reaching target markets.

Target market refers to the segment of consumers who are most likely to buy particular products.

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Students have asked these similar questions
Distinguish between the three basicstrategies for reaching target markets.
There are two main types of target markets. True or False?
What are the general approaches for selecting target markets?
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