Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 9.2, Problem 1LO
Summary Introduction
To discuss: The 3 components that are essential for the effective market segmentation.
Market segmentation refers to the segregation of market into smaller and relatively into a homogenous group.
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Discuss in detail the different methods of market segmentation.
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Explain why effective segmentation and targeting is essential for successful marketing?
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