The six key steps to derive positioning in perceptual mapping. Introduction: Marketing is a process by which an organization increases the number of customers and retains them by satisfying the needs of the customers. Perceptual mapping is a technique by which the positioning of an organization is formed in comparison with the competitors on the basis of the perception of the consumers.

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Chapter 9.5, Problem 2PC

Summary Introduction

To determine: The six key steps to derive positioning in perceptual mapping.

Introduction: Marketing is a process by which an organization increases the number of customers and retains them by satisfying the needs of the customers.

Perceptual mapping is a technique by which the positioning of an organization is formed in comparison with the competitors on the basis of the perception of the consumers.

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