Marketing Management MK 323
16th Edition
ISBN: 9781308856322
Author: Grewal
Publisher: McGraw Hill
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Chapter 9.1, Problem 1CY
Summary Introduction
To determine: The various segmentation methods.
Introduction: Marketing is a process by which an organization increases the number of customers and retains them by meeting their needs. Segmentation is a method by which the market is divided into segments for the purposes of taking
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Marketing Management MK 323
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