Principles of Information Systems (MindTap Course List)
13th Edition
ISBN: 9781305971776
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Chapter 9.1, Problem 1CTQ
Program Plan Intro
Business Intelligence:
The term business intelligence includes applications, substructure as well as tools that could be available, identifies information regarding business improvement and enhances decision.
- Business Intelligence is used mainly during project management.
- It follows the practices and the technologies for extraction, transformation, analyzing and interpreting the tools and also presenting the data to support decision making.
- It uses the data from multiple resources which may be gathered from the external or internal organization.
- Using this data, many organization plans to build a data warehouse, data lakes which tends to use in BI applications.
- The main aim of business intelligence is to get the most valued information and to present the result such that it should be understandable by the layman.
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Please take into account: Do you think that modern marketing tools like Big Data and Predictive Analytics would have been effective ten to fifteen years ago? And why is it the case?
What is the most important contrast between business intelligence and analytics, in your opinion?
Chapter 9 Solutions
Principles of Information Systems (MindTap Course List)
Ch. 9.1 - Prob. 1RQCh. 9.1 - Prob. 2RQCh. 9.1 - Prob. 1CTQCh. 9.1 - Prob. 2CTQCh. 9.2 - Prob. 1RQCh. 9.2 - Prob. 2RQCh. 9 - Prob. 1SATCh. 9 - Prob. 2SATCh. 9 - Prob. 3SATCh. 9 - Prob. 4SAT
Ch. 9 - Prob. 5SATCh. 9 - A(n) _______________________ is a measure that...Ch. 9 - Prob. 7SATCh. 9 - Prob. 8SATCh. 9 - Prob. 9SATCh. 9 - Prob. 1RQCh. 9 - Prob. 2RQCh. 9 - Prob. 3RQCh. 9 - Prob. 4RQCh. 9 - Prob. 5RQCh. 9 - Prob. 6RQCh. 9 - Prob. 7RQCh. 9 - Prob. 8RQCh. 9 - Prob. 9RQCh. 9 - Prob. 10RQCh. 9 - Prob. 11RQCh. 9 - Prob. 12RQCh. 9 - Prob. 1DQCh. 9 - Prob. 2DQCh. 9 - Prob. 3DQCh. 9 - Prob. 4DQCh. 9 - Prob. 5DQCh. 9 - Prob. 7DQCh. 9 - Prob. 8DQCh. 9 - Prob. 9DQCh. 9 - Prob. 1PSECh. 9 - Prob. 3PSECh. 9 - Prob. 1TACh. 9 - Prob. 2TACh. 9 - Prob. 3WECh. 9 - Prob. 1CECh. 9 - Prob. 2CECh. 9 - Prob. 3CECh. 9 - Prob. 1CTQ1Ch. 9 - Prob. 2CTQ1Ch. 9 - Prob. 3CTQ1Ch. 9 - Prob. 1CTQ2Ch. 9 - Prob. 2CTQ2Ch. 9 - Prob. 3CTQ2
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- What distinguishes business intelligence from analytics most significantly?arrow_forwardWhat's the biggest difference between business intelligence and analytics, in your opinion?arrow_forwardThink about it: do you feel that advancements in marketing technologies such as big data and predictive analytics would have been successful ten to fifteen years ago? Why?arrow_forward
- Consider the following: Do you believe that Big Data and Predictive Analytics would have been effective in marketing 10-15 years ago? And how did this come to be the case?arrow_forwardHow amazing do you find it that a little business like Sunny Delight has amassed so many different analytics tools? What potential effects may the many ownership changes at Sunny Delight have had on the kind and amount of business intelligence (BI) solutions used?arrow_forwardI agree that web analytics can help a company achieve its goals and stay ahead of its competition. As we have seen, the benefits of analytical metrics and competitive intelligence can have great advantages. I guess that's why the embarrass your boss sections tell you to show your boss the various metrics your methods can construct and show how much information can come from looking at customer feedback and looking at the actions of your competitors. I feel that a part of the embarrass your boss steps is just allowing you to explain and display what web analytics is to a boss that might not understand the entire point of what you are trying to recommend as you pointed out, you should use these steps to educate. I think this focus is great as theirs plenty of people who just do not understand web analytics but might be quite open to them if it's explained and displayed to them. QUESTIONS: What reply can you give to this statement Give additional discussion about the statementarrow_forward
- To what degree do you believe it is surprising that a relatively small firm like Sunny Delight has amassed such a diverse set of analytics tools? How can the fact that Sunny Delight's ownership has changed many times have an effect on the amount and variety of business intelligence (BI) solutions used?arrow_forward. Is it odd to you that a firm as tiny as Sunny Delight could wind up with so many distinct analytics tools? How has the fact that Sunny Delight has changed ownership several times influenced the amount and type of BI tools used?arrow_forwardIn your opinion, which of the following is the most important difference between business intelligence and analytics?arrow_forward
- In light of this, here are some thoughts: Big Data and Predictive Analytics would have been a success 10-15 years ago if they had been available. Do you know why this is happening?arrow_forwardIs it surprising that a small company such as Sunny Delight could end up with so many different analytics tools? How did Sunny Delight end up with so many analytics tools? What are the trade-offs of moving to an enterprise-level analytics solution for individual employees who may have grown accustomed to working with their own customized solutions for generating data? Gartner reported that most businesses will have access to some sort of self-service BI tool within the next few years. However Gartner estimated that less than 10% will have sufficient data governance practices in place to prevent data inconsistencies across the organization. Why do you think so many companies invest in BI solutions while ignoring governance programs to ensure data consistency?arrow_forwardQuestion: Give suggestions and feedback to others on the elevator pitch as per below details. Tailor your elevator pitch to this job. In particular, a few areas to consider including are why do you want to get a job as a data scientist/why do you want to go into data science or change careers, why are you interested in the company or position. What skills and experiences do you bring to the position? Try to highlight what makes you uniquely valuable instead of using generalizations that anyone could say. Note: Highlighted one is question and remaining part is supporting materials only. Please need short answers in bullet points or in paragraph. We need short answers in 4/5/ sentences.arrow_forward
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