Principles of Information Systems (MindTap Course List)
Principles of Information Systems (MindTap Course List)
13th Edition
ISBN: 9781305971776
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Chapter 9, Problem 3DQ

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Data useful to contact customers and invite them to visit dealership:

  • Type of cars the customers possess.
  • Earning the target section of customers.
  • Investigating and collecting the loan or debt details su...

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Resources where the data is obtained:

The resources from where the data can be collected are shown below...

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Business Intelligence tools used in processing the data:

  • BIME:
    • BIME helps data-driven organization to gather, visualize and share the data. It helps to transform the data into meaningful analysis.
  • Looker:
    • Looker is BI software and big data analytics pl...

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